Advertising and Marketing News White Papers

Word Count: 8,250

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

March 15th, 2010

By Laura Rich

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Word Count: 16,000

The Economics of Online Video

How should web video be valued and measured? Who are the most successful companies in this space? Who can you work with? This white paper answers those questions and more.

January 18th, 2010

By Michael Learmonth

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Word Count: 12,211

The New Female Consumer: The Rise of the Real Mom

Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.

November 16th, 2009

By Marissa Miley and Ann Mack

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Word Count: 10,000

2010 America

What marketing and advertising professionals need to know about the biggest market research project of the decade: the Census Bureau's 2010 census.

October 11th, 2009

By Peter Francese

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Word Count: 6,585

Data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Hispanic market leaders include Procter & Gamble, People en Espanol, Univision, Dieste, Vidal Partnership. Also includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.

July 26th, 2009

By Ad Age DataCenter

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Word Count: 8,293

Winning Consumers In China

The Top 10 Things Marketers Need to Know to Succeed in the World's Fastest Growing Market.

May 4th, 2009

By Normandy Madden

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Word Count: 16,000

The Marketing and Media Opportunities in Recession

Using the past recessions of the 1930s, 70s and 80s as prologue, Bradley Johnson conducts perhaps the most in-depth study ever into how and where marketing and media has succeeded during downturns.

January 5th, 2009

By Bradley Johnson

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