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Advertising Age
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Word Count: 12,211
The New Female Consumer: The Rise of the Real Mom
Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.
November 16th, 2009
By Marissa Miley and Ann Mack
Word Count: 10,000
2010 America
What marketing and advertising professionals need to know about the biggest market research project of the decade: the Census Bureau's 2010 census.
October 11th, 2009
By Peter Francese
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Word Count: 6,585
Hispanic Fact Pack
Data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Hispanic market leaders include Procter & Gamble, People en Espanol, Univision, Dieste, Vidal Partnership. Also includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.
July 26th, 2009
By Ad Age DataCenter
Word Count: 8,293
Winning Consumers In China
The Top 10 Things Marketers Need to Know to Succeed in the World's Fastest Growing Market.
May 4th, 2009
By Normandy Madden
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Word Count: 16,000
The Marketing and Media Opportunities in Recession
Using the past recessions of the 1930s, 70s and 80s as prologue, Bradley Johnson conducts perhaps the most in-depth study ever into how and where marketing and media has succeeded during downturns.
January 5th, 2009
By Bradley Johnson
Word Count: 8,300
How Commercial Ratings Changed the $70 Billion TV Market
Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.
October 13th, 2008
By Claire Atkinson
Adobe Creative Suite 4
Productivity improvements: Calculating the ROI of Adobe Creative Suite 4