Advertising Age

January 5th, 2009

By Bradley Johnson

Word Count: 16,000

Using the past recessions of the 1930s, 70s and 80s as prologue, Bradley Johnson conducts perhaps the most in-depth study ever into how and where marketing and media has succeeded during downturns. In the 16,000-word Ad Age White Paper that resulted from his research, Johnson relays hundreds of recession-time case studies in successful marketing and product innovation from the automotive, financial services, consumer products, retail, technology, media and ad agency sectors. This highly-readable paper aims to inform and inspire your marketing and media strategies and tactics in this tough, but opportunity-filled economic climate.

$99.00