Winning Consumers In China

The Top 10 Things Marketers Need to Know to Succeed in the World's Fastest Growing Market.

May 4th, 2009

By Normandy Madden

Word Count: 8,293

Normandy Madden is an expert on the challenges facing brands in developing markets, and has spent the last 10 years studying and reporting on the topic in China. In this paper, Ms. Madden turns that decade of research into an invaluable primer for anyone marketing to - or considering marketing to - the vast ranks of Chinese consumers. The paper documents a raft of opportunities for brands, agencies and media owners - and offers guidance on avoiding some of the many traps that have snared brands in China in recent years. It also includes ad spend growth forecasts, top trends influencing Chinese consumers, and data on top advertisers and case studies on brands that have succeeded and struggled in the market.

$79.00