Women to Watch Have Earned Their Accolades
Ad Age Honorees Directed Their Careers to the Top, Now Lead Others
NEW YORK (AdAge.com) -- These are challenging times, but this year's group of Women to Watch honorees offered plenty of strategies for surviving and thriving in a tough economy. Approximately 800 attendees from agencies, marketers and media companies gathered at the Hilton hotel in Manhattan for a luncheon event to celebrate Ad Age's 30 honorees.
Sandy Constan
Mindshare, Los Angeles
A big challenge for youth-lifestyle brands such as Boost Mobile is relevance. But the cellphone marketer has a leg up on the competition with Sandy Constan on its team.
Lisa Caputo
Citi
Most marketing executives know a thing or two about office politics. Lisa Caputo knows politics for real. She served as press secretary to Hillary Clinton during Bill Clinton's first term as president.
Charlene Li
Forrester Research
When Facebook rolled out its much-criticized Beacon ad program, Forrester Research analyst Charlene Li captured the sentiment of many unhappy consumers.
Heidi Ueberroth
National Basketball Association
Heidi Ueberroth is one of the most powerful women in sports.
Anne Bologna
Toy
Ask Anne Bologna what it's like being the founding partner and CEO of indie agency Toy, and she'll say it feels like a dream. Despite years in the agency business, Ms. Bologna, 51, says she never imagined one day she'd own her own shop.
Cheryl Catton
General Motors Corp.
Cheryl Catton has played a pivotal role in the successful launch of Chevrolet's 2008 Malibu.
Anja Carroll
McDonald's Corp.
McDonald's USA Media Director Anja Carroll has her plate full, managing the fast feeder's $810 million in measured ad spending.
Karen Kaplan
Hill Holliday
In an industry where shop hopping is the norm, Karen Kaplan has ascended from receptionist to agency president in the past 26 years all under the same roof.
Pam Hamlin
Arnold Worldwide
When Pam Hamlin was named president of Arnold Worldwide in 2006, it was three months after the Boston-based agency suffered one of the biggest blows in its history: the unexpected departure of its marquee Volkswagen account despite a nearly decade-long relationship.
Bridgette Heller
Johnson & Johnson
Bridgette Heller has come nearly full circle in the marketing world -- and become well-rounded as a result.
Carolyn Kremins
Cookie
Convincing advertisers and readers to try a me-too publication is usually a lot easier than tempting them with something that's new and busts boundaries.
Tracey Scheppach
Starcom USA
Starcom's Tracey Scheppach finds herself in the midst of a real firefight these days.
Alison Tarrant
The CW
If you want to get your product in front of teens and tweens in a way that doesn't seem obnoxious, talk to Alison Tarrant.
Lauren Zalaznick
NBC Universal
As president of Bravo, Oxygen and NBC Universal's other women's lifestyle networks such as iVillage, Lauren Zalaznick has one of the longest job titles at her company.
Melanie Healey
Procter & Gamble Co.
There are many ways to think about feminine care, including the one many people prefer: not at all. Melanie Healey isn't one of those people.
Candice Kersh
Frankfurt Kurnit Klein & Selz
Lawyers aren't often in the limelight, especially in the arts-driven ad world, but Candice Kersh isn't your average brand of legal eagle.
Caroline Slootweg
Unilever
As director of digital marketing and new media, Caroline Slootweg has seen Unilever's online budgets double annually for five years.
Kris Kiger
R/GA
At the helm of R/GA's largest creative discipline, Kris Kiger has molded the agency's design sensibility to create campaigns that are beautiful yet functional and, above all, brand-relevant.
Maryellen Torres
A.J. Wright
It's quite a shift to go from marketing a Midwestern big-box grocery-store chain to an urban fashion-retail chain known for its bargain-basement prices.
Melisa Quiñoy
Dieste Harmel & Partners
Melisa Quiñoy started her career at a U.S. Hispanic agency and is returning to a much-changed Latino market two decades later.
Lynda Clarizio
Platform A
When AOL's Lynda Clarizio leaped from president of Advertising.com to president of Platform A last March, she became possibly the pre-eminent woman in digital advertising.
Maureen McGuire
Sears Holdings Corp.
Maureen McGuire left a 30-year career at IBM Corp. to become chief marketing officer of Sears Holdings.
Nancy Hill
American Association of Advertising Agencies
Nancy Hill's latest challenge is guiding hundreds of 4A's member agencies around the country as she ushers in a new era at the association.
Kavita Vazirani
Comcast Corp.
Yes, our own Bob Garfield may have wished death upon Kavita Vazirani's company, but there's no denying the lift that Comcast Corp. and its VP-media director have given to an industry mired in an old business model.
Mary Beth West
Kraft Foods
After two-plus decades of helping build some of the best-known brands on any supermarket shelf, Mary Beth West now has responsibility for the entire product line at Kraft Foods.
Tara Walpert Levy
Visible World
Visible World's advanced video-advertising platform delivers intelligent advertising -- or "IntelliSpots" -- that can be swapped and edited on the fly automatically and from any location to reflect factors such as household profile, time of day, weather and programming.
Vivi Zigler
NBC Universal
Now video on NBC.com is easy to find, and it plays smoothly. That's because Vivi Zigler, exec VP-NBC digital entertainment and new media, has reshaped the website as a vital destination for visitors and an important new viewing venue for NBC shows.
Annette Stover
Euro RSCG
In addition to fostering agency culture, Annette Stover, focuses on operations, communications and new business at Euro RSCG.
Helen Clark
Chevron Corp.
Helen Clark, corporate marketing manager for Chevron Corp., has had some success with the "Power of Human Energy" campaign she launched last year.
Twelve Years of Women to Watch
Special Report Includes Advertising Age's 30 2008 Honorees
NEW YORK (AdAge.com) -- For each of the past 12 years, Ad Age has published a special report on the women in advertising, marketing and media whose accomplishments and potential have made them standouts. The honorees are recognized for having played significant roles in defining the future of their fields. Today, we name the 2008 Women to Watch and provide links to all the stories of the 282 women who have appeared in this report since 1997.
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