Special Report: Women to Watch 2009

Suzanne Alecia

President, Out-of-Home Video Advertising Bureau

If digital out of home pops up on a marketer's media plan of late, chances are Suzanne Alecia played a role in getting it there.

Sarah Armstrong

Director-Worldwide Media and Communication Operations, Coca-Cola

Coca-Cola Co. is emerging as an industry leader in value-based compensation, and the woman behind that push is Sarah Madden Armstrong, director-worldwide media and communication operations.

Jill Beraud

Global Chief Marketing Officer, PepsiCo

Jill Beraud, PepsiCo's global CMO, is working to build its food and beverage brands on a global scale and integrate global marketing.

More TV ads these days look less like the hard-sell entreaties of yore that interrupted and distracted and instead seem a part of the TV programs they support. You can give some credit to NBC Universal's Barbara Blangiardi for that ongoing metamorphosis.

Esi Eggleston Bracey

VP-Global Cosmetics, CoverGirl

"Easy, breezy" as CoverGirl's slogan may be, the cosmetics business hasn't always come easy for P&G. Nor has it always been a thing of beauty. But the business has never been in better shape than now under Esi Eggleston Bracey, 38, VP-global cosmetics.

Jessica Buttimer

Global Domain Leader, Clorox Green Works

Clorox Green Works has become, at least by Clorox Co.'s accounting, the largest green brand in household cleaners in less than a year. Last year, it successfully took Clorox into a new category -- dish soap. Helping lead that charge has been Jessica Buttimer.

Jenny Cisney

Chief Blogger and Social-Media Manager, Kodak

Jenny Cisney's personal and professional passions first crossed in 2008, when she became Kodak's chief blogger.

Vida Cornelious

VP-Creative Director, DDB, Chicago

The Bud Light Lime campaign Vida Cornelious created -- featuring music from the pop star Santogold -- turned the brand into Anheuser-Busch's most successful product launch, by some measures, since Bud Light itself.

Robin Domeniconi

VP-Advertising, Microsoft

It's not too big a stretch to say that the future of Microsoft's advertising business, long a symbol of futility for the Redmond giant, is in the hands of its newly named VP-advertising, Robin Domeniconi.

Graciela Eleta

Senior VP-Brand Solutions, Univision

At Univision, Graciela Eleta is working with marketers who often are still figuring out which brands should target Hispanics, and how to do it.

Fran Hauser

President-Digital, Time Inc. Style & Entertainment Group

Fran Hauser has been especially worth watching since last fall, when Time Inc. expanded her portfolio beyond People Digital to add the websites for Entertainment Weekly, Essence, InStyle and People en Espanol.

Gail Heimann

Vice Chair, Weber Shandwick

Weber Shandwick's Gail Heimann is regarded by many in the PR industry as one of the best minds in consumer marketing.

Chandra Hill

VP-Mobile Monetization, MySpace

Facebook may lay claim to being the world's top social networking site, but in the mobile arena, MySpace has the leg up in turning eyeballs into dollars -- thanks to Chandra Hill.

Kerry Keenan

Global Director of Creative Content, Y&R

Six weeks into a summer internship at BBDO, New York, a 21-year old Kerry Keenan sold her first campaign. It was for Frito-Lay's SunChips brand, and she was hooked. Today, Ms. Keenan, 40, is one of Madison Avenue's woefully few female creatives in a global role.

Jacki Kelley

President-North America, Universal McCann

In her first foray into the agency world, Jacki Kelley has certainly jumped into the deep end of the pool.

Tiffany Kosel

VP-Creative Director, Crispin Porter & Bogusky

In her impressive career at Crispin Porter & Bogusky, Tiffany Kosel has garnered awards at nearly every show out there, from Clios to Cannes Lions.

Jean Lin

Global Chief Strategy Officer, Isobar

Aegis Group turned eastward this year and hired Shanghai-based Jean Lin, 44, to fill a new role in the company: global chief strategy office of its digital-marketing division, Isobar.

Maureen Linder

VP-Global Advertising, Campbell Soup Co.

When Maureen Linder took over as VP-global advertising at Campbell Soup Co. in January, she was charged with overseeing Campbell's agencies and the company's worldwide advertising output.

Mary Murcko

Senior VP-Publisher, Prevention

Mary Murcko still has an easy, enthusiastic laugh, despite having to deal with some serious challenges and ever-increasing responsibility as her career has progressed.

Jill Nykoliation

President, Juniper Park

Two years after quietly opening its doors, Jill Nykoliation's agency Juniper Park has grown from five staffers to fifty and has landed lead agency duties for several Frito-Lay brands in North America and the Quaker snack portfolio, plus local clients such as the Canadian Red Cross and lingerie brand Secrets from Your Sister.

Danya Proud

Senior Manager-Communications, McDonald's USA

Danya Proud, senior manager-communications, McDonald's USA, had a busier-than-average spring. The public-relations executive, who co-heads U.S. media relations for the fast feeder, was also tapped to co-lead the chain's long-awaited McCafe rollout.

Martine Reardon

Exec VP-Marketing, Macy's

Martine Reardon took on her new role as exec VP-marketing following Macy's reorganization earlier this year. And while it's clear she's thrilled with the possibilities, she's also serious about her role as custodian of the institution she once admired from afar.

Andrea Kerr Redniss

Senior VP-Managing Director, Optimedia

Andrea Kerr Redniss is a big reason Publicis Groupe's Optimedia has become one of the holding company's most digital agencies, with digital accounting for a third of all billings.

Sheryl Sandberg

Chief Operating Officer, Facebook

As Facebook's chief operating officer, Sheryl Sandberg is charged with turning the service into something that justifies valuations most recently pegged at somewhere between $5 billion and $10 billion.

Tina Sharkey

Chairman and Global President, BabyCenter

Tina Sharkey is a woman with an uber-mission -- and she'll not be constrained by legacy business models.

Marla Skiko

Senior VP-Director of Digital Innovation, SMG Multicultural

Holding a digital speed-dating event for major clients is just one way Marla Skiko convinces marketers that Hispanics can be as active online as other consumers -- and sometimes more so.

Elisa Steele

Chief Marketing Officer, Yahoo

As Yahoo's first chief marketing officer in almost 18 months, Elisa Steele is charged with guiding the portal through perhaps its most challenging period: Revenue is down in a soft year, the troops have endured multiple management changes and the company spent the better part of last year fending off an unwanted advance from Microsoft.

Jeri Ward

General Manager-Marketing and Strategy, Audi of America

The inaugural blitz that put Audi virtually everywhere on President Obama's big day -- in a smart way -- and exceeded Audi's projections 62%, with a tally of 111 million media impressions and traffic to Audiusa.com spiking 555%. The results so impressed parent Germany's Audi AG that it's using it as a benchmark best practice.

Shari Weisenberg

VP-Strategic Marketing, Sci-Fi

Since joining Sci-Fi in 2007 from NBC Universal sibling Bravo as the network's first VP-strategic marketing, Ms. Weisenberg has helped Sci-Fi achieve an 11% increase in ad revenue, according to TNS Media Intelligence, by creating programs that broaden the perception of the Sci-Fi brand to both viewers and advertisers.

Wanda Young

Senior Director-Digital Marketing, Walmart

Making an impact at a corporate behemoth such as Walmart isn't easy, but Wanda Young, senior director-digital marketing, already had significant progress to show in less than six months.