Tiffany Kosel
VP-Creative Director, Crispin Porter & Bogusky
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NEW YORK (AdAge.com) -- In her impressive career at Crispin Porter & Bogusky, Tiffany Kosel has garnered awards at nearly every show out there, from Clios to Cannes Lions. She has worked on campaigns for BMW Mini, Virgin Atlantic Airways, Volkswagen, Burger King, Victoria's Secret, Jawbone and the "Truth" anti-tobacco effort, among others. After being promoted to VP-creative director last year -- the sole female among eight creative directors at the agency -- she led American Express Open and directs up to 30 people on Old Navy, a $200 million account for which she also led the pitch.
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All this, and Ms. Kosel is only 32.
The Tulsa, Okla., native has been on fire since the day she stepped foot in the agency in April 2003, after graduating from the Art Center College of Design in Pasadena.
One telling example, he said, came on a Mini "Counterfeit" shoot in Rio de Janeiro. Ms. Kosel worked tirelessly, far from the comforts of home, collaborating with an art director in Brazil, digging into junkyards and creating "insane" cars -- even as she suffered from a food-borne illness, partner and Co-Executive Creative Director Andrew Keller said. He recalls having to force her to stop for her health. She reluctantly did, for half a day. And then she was back at it.
"That's the thing about Tiff, she'll never stop! She was the first one in and the last one out," said Mr. Keller, partner-co-exec creative director.
To hear it from Ms. Kosel, the work at Crispin can be grueling but also genuinely fun. "Every different assignment I get is like a different challenge," she said, adding that she doesn't consider her work as advertising, per se. "It's about finding the soul and core of the brand and communicating it to others."
To that end, she gets her hands dirty in anything she can, from creative strategy to product concepts. On a typical day, she has to remind herself to eat lunch, and she's been known to have people bring work to her on the treadmill at the company gym. Of course, working at the same agency as her fiancé, Dave Rolfe, VP-director of integrated production, makes things easier. "It's great because we both understand what we're doing," she said.
"I constantly remind her that one day she's going to have to hire me," Mr. Keller said. "I make her promise me that."
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There is interesting new research on effectivness/stimuli for anti tobacco efforts...love to share..
cheers
Walter@musikv.com