
<rss version="2.0">
	<channel>
		<title>Advertising Age - Blog Posts</title>
		<link>http://adage.com/</link>
		<description></description>
		<language>en-us</language>
		<ttl>120</ttl>

		<image>
			<title>adage.com</title>
			<width>144</width>
			<height>25</height>
			<link>http://adage.com/</link>
			<url>http://adage.com/img/adage-logo-sm.gif</url>
		</image>
		<item>
			<title><![CDATA[Guy Ritchie Escapes the Curse of Auteur Commercial Directors]]></title>
			<link><![CDATA[http://adage.com/garfield/post.php?article_id=126977]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/garfield/post.php?article_id=126977]]></guid>
			<pubDate><![CDATA[Mon, 12 May 2008 00:00 EDT]]></pubDate>
			<description><![CDATA[Sure, Guy Ritchie is indeed a witty and stylish director, and Nike has some pretty fair TV-commercial credentials of its own. But in consideration of past big-shot directors helming commercials, we had every reason to expect the resulting ad would totally blow big time. But it doesn&#039;t.]]></description>
			<author><![CDATA[bgarfield@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[Trying to Make Green the New Black]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=126962]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/bigtent/post.php?article_id=126962]]></guid>
			<pubDate><![CDATA[Fri, 09 May 2008 13:42 EDT]]></pubDate>
			<description><![CDATA[The green issue always interested me, as many people in our community perceive this as a &quot;white&quot; issue despite the fact that poor communities suffer the brunt of environmental racism. Quite frankly, this creates an image problem for the green movement, which in turn means that some of the communities that need the info the most are not being communicated to in a fashion in which they will receive it.]]></description>
		</item>
		<item>
			<title><![CDATA[Second Office, Second Chance]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=126959]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/smallagency/post.php?article_id=126959]]></guid>
			<pubDate><![CDATA[Fri, 09 May 2008 12:53 EDT]]></pubDate>
			<description><![CDATA[Our San Francisco office has been growing quickly. When I visit I often get the strange sense I&#039;m going back in time to the early days of the agency when we were building everything from scratch. The really cool thing about a second office is that you get to answer the question, &quot;How would I do things differently?&quot; Or, &quot;Have I learned anything at all in the last 10 years?&quot; A few observations.]]></description>
		</item>
		<item>
			<title><![CDATA[In Battle of Lime Brews, Bud Light Gives an Extra Twist]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=126941]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/songsforsoap/post.php?article_id=126941]]></guid>
			<pubDate><![CDATA[Thu, 08 May 2008 16:57 EDT]]></pubDate>
			<description><![CDATA[We don&#039;t do much synergistic link-baiting here at SFS, but our very own Jeremy Mullman wrote a story about Anheuser-Busch&#039;s promotion of M.I.A.-torchbearer Santogold, so we&#039;ll bite. By now, you&#039;ve probably seen the ads for Bud Light Lime that feature her song &quot;Creator,&quot; but did you ever wonder how a bunch of suits from a beer giant found her before she broke out?]]></description>
			<author><![CDATA[cmoran@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[An Open Letter to Nancy Hill...]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=126930]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/bigtent/post.php?article_id=126930]]></guid>
			<pubDate><![CDATA[Thu, 08 May 2008 13:22 EDT]]></pubDate>
			<description><![CDATA[HighJive at MultiCultiClassics has a pretty good take on the recently announced Howard University/4A&#039;s...]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[Public Humiliation: A Surefire Way to Guarantee Timesheet Compliance]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=126926]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/smallagency/post.php?article_id=126926]]></guid>
			<pubDate><![CDATA[Thu, 08 May 2008 12:57 EDT]]></pubDate>
			<description><![CDATA[I hate timesheets. They are a pain and our employees often forget to do them. But alas, they are (for now) a necessary evil. And if we want to get paid, we need our employees to accurately fill them out in a timely fashion. But how do you force compliance in a fun and friendly way?]]></description>
		</item>
		<item>
			<title><![CDATA[Go Sell Crazy Someplace Else ...]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=126920]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=126920]]></guid>
			<pubDate><![CDATA[Thu, 08 May 2008 10:55 EDT]]></pubDate>
			<description><![CDATA[The &#039;Resistance&#039; Announces Starbucks Boycott]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[Tim McGraw's Fritos Pack an Extra Punch]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=126905]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/songsforsoap/post.php?article_id=126905]]></guid>
			<pubDate><![CDATA[Wed, 07 May 2008 13:03 EDT]]></pubDate>
			<description><![CDATA[When looking at the ingredients for McGraw&#039;s Spicy Jalapeno Fritos, I was sad to see what was included, though not surprised. Yes, the usual suspects such as monosodium glutamate and artificial flavor make an appearance. And yet the bag still has the audacity to boast Fritos&#039; &quot;So Good. So Simple.&quot; motto. As I do love all things corn and jalapeno, I figured I might as well indulge myself and give these Tim McGraw Fritos a try.]]></description>
			<author><![CDATA[lfain@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[Listen Before Engaging Your Audience]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=126898]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/digitalnext/post.php?article_id=126898]]></guid>
			<pubDate><![CDATA[Wed, 07 May 2008 11:06 EDT]]></pubDate>
			<description><![CDATA[The social-media landscape brings me back to my years working at Gateway. It&#039;s easy for brands to spill the same rhetoric when it comes to their attributes. But are they listening to their audience&#039;s wants and needs? The social-media listening space is still nascent, there&#039;s no question. But there are companies in the social-media ecosystem that are able to address the dimensional challenges associated with social media monitoring and measurement.]]></description>
		</item>
		<item>
			<title><![CDATA[Panelists at Musexpo Talk of Music-Branding's 'Coming of Age']]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=126896]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/songsforsoap/post.php?article_id=126896]]></guid>
			<pubDate><![CDATA[Wed, 07 May 2008 10:57 EDT]]></pubDate>
			<description><![CDATA[&quot;You know that there&#039;s a serious business here when it&#039;s become a regular topic in the news,&quot; stated yours truly at the packed bands and global consumer brands session at the MUSEXPO music conference in LA last week.]]></description>
			<author><![CDATA[mike@miketunnicliffe.com]]></author>
		</item>
		<item>
			<title><![CDATA[Picking a Partner: Harmony Is Overrated]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=126887]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/smallagency/post.php?article_id=126887]]></guid>
			<pubDate><![CDATA[Tue, 06 May 2008 15:10 EDT]]></pubDate>
			<description><![CDATA[What makes for a successful partnership? As we think about enlarging the leadership team at Amazon, I realize that the answers are obvious mostly in hindsight.]]></description>
		</item>
		<item>
			<title><![CDATA[Fenton, MoveOn Form Democratic 'Tuesday Team']]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126886]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126886]]></guid>
			<pubDate><![CDATA[Tue, 06 May 2008 14:35 EDT]]></pubDate>
			<description><![CDATA[WASHINGTON (AdAge.com) -- Nearly a quarter century after a Tuesday Team of Madison Avenue experts helped Ronald Reagan win the White House, Democratic progressives are forming their own version and tapping former McCann Worldgroup Creative Director Jonathan Cranin to head it.]]></description>
			<author><![CDATA[iteinowitz@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[Fiesta May Rhyme With Siesta ...]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=126881]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/bigtent/post.php?article_id=126881]]></guid>
			<pubDate><![CDATA[Tue, 06 May 2008 12:08 EDT]]></pubDate>
			<description><![CDATA[Maybe it&#039;s because I&#039;ve been attending Fiesta Broadway, L.A.&#039;s largest Latino-focused street festival, for 19 of its 19 years, but this year as I walked the length of Fiesta Broadway I reached my personal limit.  &quot;Enough,&quot; I cried out (to myself).  &quot;No mas!&quot; my bilingual Panamanian-influenced brain chimed in, plagiarizing the famous words of Panamanian boxer Roberto Duran.  How many &quot;Spin the Wheels&quot; does the world need?]]></description>
		</item>
		<item>
			<title><![CDATA[McCain Beefs Up Ad Roster for General Election]]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126875]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126875]]></guid>
			<pubDate><![CDATA[Tue, 06 May 2008 10:34 EDT]]></pubDate>
			<description><![CDATA[WASHINGTON (AdAge.com) -- Sen. John McCain&#039;s campaign has quietly tapped two veteran GOP advertising executives to bulk up the team for the fall fight, one of whom is Fred Davis, who had left last year during darker times for Team McCain.]]></description>
			<author><![CDATA[iteinowitz@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[Analog + Digital = Ideas + Technology]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=126873]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/digitalnext/post.php?article_id=126873]]></guid>
			<pubDate><![CDATA[Tue, 06 May 2008 09:56 EDT]]></pubDate>
			<description><![CDATA[I was preparing to give a speech in Istanbul to our European leadership teams. I had decided I wanted to do something that would be both practical and philosophical. It was my first real presentation to the company about what our principles were going to be regarding digital: operating structures, strategy and craft. I started building the usual deck. It talked about the state of the marketplace and what clients were asking for. Then I figured I&#039;d talk about media and thinking beyond the banner ad and the microsite. I had something about integrated teams on my list. But I just couldn&#039;t put anything together. The information and I were at odds.]]></description>
		</item>
		<item>
			<title><![CDATA[Salad Dressing for PBR Drinkers]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=126864]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/songsforsoap/post.php?article_id=126864]]></guid>
			<pubDate><![CDATA[Mon, 05 May 2008 15:24 EDT]]></pubDate>
			<description><![CDATA[Now that Wishbone is using &quot;Bump&quot; by Spank Rock, the Best Week Ever blog wonders whether salad dressing makers have found their perfect audience: hipsters.]]></description>
			<author><![CDATA[cmoran@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[The Karma of Pro Bono Work]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=126859]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/smallagency/post.php?article_id=126859]]></guid>
			<pubDate><![CDATA[Mon, 05 May 2008 12:24 EDT]]></pubDate>
			<description><![CDATA[While getting recognized for our philanthropy was exciting, it made us realize how important it is to our company&#039;s brand. It&#039;s also something every small agency should give more thought to. So here are some ideas for those of you who are also doing the right thing, but aren&#039;t necessarily recognized for doing so.]]></description>
		</item>
		<item>
			<title><![CDATA[When Everything Is Media, What Is Media Worth?]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=126861]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/digitalnext/post.php?article_id=126861]]></guid>
			<pubDate><![CDATA[Mon, 05 May 2008 11:41 EDT]]></pubDate>
			<description><![CDATA[The market has struggled to place value on social media as an ad vehicle, but with more than 30% of internet traffic driven by social activities, a lot is at stake. This struggle is part of a larger media phenomenon that is raising significant new challenges for publishers and media professionals. Specifically, what is inventory worth, how do media channels compare and what creates premium value?]]></description>
		</item>
		<item>
			<title><![CDATA[4A's and Howard University Team Up]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=126858]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/bigtent/post.php?article_id=126858]]></guid>
			<pubDate><![CDATA[Mon, 05 May 2008 11:32 EDT]]></pubDate>
			<description><![CDATA[Lost amid the news last week that the American Association of Advertising Agencies conducted a Leadership Conference that embraced digital and was actually informational and provocative was the announcement from Howard University and the 4A&#039;s that they were partnering up to tackle the advertising industry&#039;s diversity problems.]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[Sony's Superthin TV Is Way Cooler Than Its Special Effects]]></title>
			<link><![CDATA[http://adage.com/garfield/post.php?article_id=126840]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/garfield/post.php?article_id=126840]]></guid>
			<pubDate><![CDATA[Mon, 05 May 2008 00:00 EDT]]></pubDate>
			<description><![CDATA[The new spot from 180, Los Angeles, for Sony is a a silly and vain waste of effort. The commercial is a classic example of agency/client showoffs thinking the ad is about them. But, of course, it should have been about us, about how Sony gizmos might benefit our personal-media lives.]]></description>
			<author><![CDATA[bgarfield@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[ThinkPad vs. MacBook Air: The Envelope Test]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=126842]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=126842]]></guid>
			<pubDate><![CDATA[Fri, 02 May 2008 21:18 EDT]]></pubDate>
			<description><![CDATA[Apple Left a Few Things Out of the Envelope]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[The Gold Standard in Political Marketing]]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126839]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126839]]></guid>
			<pubDate><![CDATA[Fri, 02 May 2008 17:49 EDT]]></pubDate>
			<description><![CDATA[It doesn&#039;t get any better than this. Note, too, that he&#039;s pushing Jim Webb as Barack Obama&#039;s running mate. That actually is genius. It would certainly help Obama against McCain&#039;s...]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[Whole Foods Moves Into Void Left By Starbucks]]></title>
			<link><![CDATA[http://adage.com/songsforsoap/post.php?article_id=126837]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/songsforsoap/post.php?article_id=126837]]></guid>
			<pubDate><![CDATA[Fri, 02 May 2008 17:00 EDT]]></pubDate>
			<description><![CDATA[Whole Foods announced a new initiative with Inspire Entertainment to bring the first of what it hopes will be many hand-picked CDs to its stores.]]></description>
			<author><![CDATA[cmoran@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[The Onion Weighs In on Newspaper Death Watch]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=126833]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=126833]]></guid>
			<pubDate><![CDATA[Fri, 02 May 2008 15:55 EDT]]></pubDate>
			<description><![CDATA[An excellent headline.  Dying Newspaper Trend Buys Nation&#039;s Newspapers Three More Weeks...]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[Nails Never Fails, but Sometimes He Forgets to Pay His Bills]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=126825]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=126825]]></guid>
			<pubDate><![CDATA[Fri, 02 May 2008 13:03 EDT]]></pubDate>
			<description><![CDATA[Former New York Met Lenny Dykstra has spent some time recently in New York reinventing himself as a magazine mogul. His partner, Doubledown Media, is helping him produce The Players Club, a title aimed at guiding professional athletes toward a secure retirement befitting young sports stars accustomed to living the good life. But Dykstra seems to be the one in need of financial, and legal, advice these days.]]></description>
			<author><![CDATA[akerwin@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[When Habits Change Faster Than Ad Models]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=126811]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/digitalnext/post.php?article_id=126811]]></guid>
			<pubDate><![CDATA[Fri, 02 May 2008 09:32 EDT]]></pubDate>
			<description><![CDATA[The world&#039;s habits are changing. Not just in terms of technology usage, but in terms of media usage. Media are becoming more social. The problem we face is that habits are changing faster than our advertising models can, and unless we figure out how to make those habits make money, social media could face serious challenges to its historically rapid growth. Venture capital and big-media acquisitions have kept social media afloat. But in order for it to swim, there are several things that we need to do right now.]]></description>
		</item>
		<item>
			<title><![CDATA[Obama Takes Star Turn in Republican Ads]]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126802]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126802]]></guid>
			<pubDate><![CDATA[Thu, 01 May 2008 16:44 EDT]]></pubDate>
			<description><![CDATA[Barack Obama&#039;s campaign has spent more than $70 million to air more than 121,000 campaign ads. But the ads starring Obama that his campaign is not paying for are attracting the most attention. Recently, we have seen candidates, interest groups and a state political party all using Obama&#039;s quotes, pastor and likeness in an attempt to attack their opponents.]]></description>
		</item>
		<item>
			<title><![CDATA[Is an Actors Strike in the Cards]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=126788]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=126788]]></guid>
			<pubDate><![CDATA[Thu, 01 May 2008 11:13 EDT]]></pubDate>
			<description><![CDATA[SAG, AMPTP Have Funny Way of Not Going Public]]></description>
			<author><![CDATA[Cbrodesser@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[Vanity Fair Portrays Democratic Civil War]]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126787]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126787]]></guid>
			<pubDate><![CDATA[Thu, 01 May 2008 10:56 EDT]]></pubDate>
			<description><![CDATA[James Wolcott paints a fascinating picture of the ongoing feud between supporters of Hillary Clinton and Barack Obama. It&#039;s a great, fun read. But there&#039;s one slight problem with it. Wolcott attributes entirely too much power to Daily Kos and its founder...]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
		</item>
		<item>
			<title><![CDATA[More Than $76M Spent on Energy Issues]]></title>
			<link><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126778]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/campaigntrail/post.php?article_id=126778]]></guid>
			<pubDate><![CDATA[Wed, 30 Apr 2008 16:31 EDT]]></pubDate>
			<description><![CDATA[Since the beginning of the year, more than $76 million has been spent on the issues related with going green. Recently TNS&#039;s Campaign Media Analysis Group released its newsletter, The Eye, focused on energy-related ad spending.  Here&#039;s what was covered.]]></description>
		</item>
	</channel>
</rss>
