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		<title>Advertising Age - Blog Posts</title>
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		<language>en-us</language>
		<ttl>120</ttl>

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			<title><![CDATA[EU Cookie Law Could Be the Death of Digital]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234950]]></link>
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			<pubDate><![CDATA[Thu, 24 May 2012 07:00 EDT]]></pubDate>
			<description><![CDATA[The law, as it stands, does not consider its impact on the industry. Forcing these requirements on marketers lead to huge erosion in the quality of web experiences for consumers -- the very constituents it hopes to protect.]]></description>
		</item>
		<item>
			<title><![CDATA[The Summer Road Trip Went Digital. What's Your Strategy?]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234899]]></link>
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			<pubDate><![CDATA[Wed, 23 May 2012 14:10 EDT]]></pubDate>
			<description><![CDATA[Will the businesses that depend on our vacation travel be ready for this emerging breed of always-on, always-informed and always sharing traveler?]]></description>
		</item>
		<item>
			<title><![CDATA[Want to Raise Online Display CPMs? Pull In Small Advertisers]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234878]]></link>
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			<pubDate><![CDATA[Wed, 23 May 2012 07:42 EDT]]></pubDate>
			<description><![CDATA[As Internet ad spending rises, the value of ad inventory is dropping, crushing digital media companies. The solution: more small advertisers.]]></description>
		</item>
		<item>
			<title><![CDATA[The Cultural Connection]]></title>
			<link><![CDATA[http://adage.com/adagestat/post.php?article_id=234904]]></link>
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			<pubDate><![CDATA[Tue, 22 May 2012 10:46 EDT]]></pubDate>
			<description><![CDATA[Univision Consumer Insights Research has been uncovering and studying the nuances and influence of Hispanic culture on consumer behavior for many years, and has now determined a concrete way of measuring U.S. Hispanics&#039; cultural connections. Here, some highlights.]]></description>
		</item>
		<item>
			<title><![CDATA[How Brands Should Evaluate Startups]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234898]]></link>
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			<pubDate><![CDATA[Tue, 22 May 2012 09:42 EDT]]></pubDate>
			<description><![CDATA[Marketers are overwhelmed, but focusing on these criteria will help you see the forest for the trees when evaluating startups and new technologies.]]></description>
		</item>
		<item>
			<title><![CDATA[Doing It Wrong: 11 Boring Things GM Posted on Facebook]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234848]]></link>
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			<pubDate><![CDATA[Fri, 18 May 2012 10:15 EDT]]></pubDate>
			<description><![CDATA[GM&#039;s Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage.]]></description>
		</item>
		<item>
			<title><![CDATA[GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234817]]></link>
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			<pubDate><![CDATA[Thu, 17 May 2012 11:14 EDT]]></pubDate>
			<description><![CDATA[Rather than focus on selling cars on Facebook, the brand should have looked at how to connect with its best advocates to influence purchase behavior across the social graph.]]></description>
		</item>
		<item>
			<title><![CDATA[How Walmart Is Localizing Its Stores With Facebook]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234813]]></link>
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			<pubDate><![CDATA[Thu, 17 May 2012 08:57 EDT]]></pubDate>
			<description><![CDATA[A social-local strategy lets retailers capitalize on consumer use of new media, at the store level.]]></description>
		</item>
		<item>
			<title><![CDATA[Why Facebook Isn't Screwed When It Comes to Auto Marketing]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234793]]></link>
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			<pubDate><![CDATA[Wed, 16 May 2012 11:04 EDT]]></pubDate>
			<description><![CDATA[The real questions we should be asking ourselves, before we blame Facebook for GM&#039;s marketing effectiveness, are were they doing it right and were they measuring it right?]]></description>
		</item>
		<item>
			<title><![CDATA[Social Sharing Data Vampires: They Vant to Suck Your Data]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234762]]></link>
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			<pubDate><![CDATA[Wed, 16 May 2012 09:15 EDT]]></pubDate>
			<description><![CDATA[With social sharing tools, publishers are bleeding themselves dry, giving up the very customer data that hold the promise of their continued relevance]]></description>
		</item>
		<item>
			<title><![CDATA[Will Facebook be an Internet Behemoth in 10 Years?]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234764]]></link>
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			<pubDate><![CDATA[Tue, 15 May 2012 11:00 EDT]]></pubDate>
			<description><![CDATA[Facebook will need to fight a constant battle if it wants to maintain its dominant position amid ever-shifting consumer preferences and changing technologies.]]></description>
		</item>
		<item>
			<title><![CDATA[Six Things You Need to Know About Real-Time Bidding]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234614]]></link>
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			<pubDate><![CDATA[Wed, 09 May 2012 10:28 EDT]]></pubDate>
			<description><![CDATA[Real-time bidding campaigns perform well when executed correctly. But many assumptions about RTB 1.0 are incorrect. An integrated  approach is essential.]]></description>
		</item>
		<item>
			<title><![CDATA[Hey Publishers, Time to Increase Your Video Ad Load]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234622]]></link>
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			<pubDate><![CDATA[Tue, 08 May 2012 10:45 EDT]]></pubDate>
			<description><![CDATA[Traditional TV found a model that works, but online publishers refuse to fully replicate the TV ad load model in their long-form content.]]></description>
		</item>
		<item>
			<title><![CDATA[Advertising Fits Best in Natural Pauses -- on TV and Online]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=234568]]></link>
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			<pubDate><![CDATA[Mon, 07 May 2012 10:40 EDT]]></pubDate>
			<description><![CDATA[The new media have natural breaks in the online experience that marketers can take advantage of to engage with their audience in a place where it makes sense.]]></description>
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