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		<title>Advertising Age - Blog Posts</title>
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		<ttl>120</ttl>

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			<title><![CDATA[Going Mobile for Hopenhagen]]></title>
			<link><![CDATA[http://adage.com/goodworks/post.php?article_id=140683]]></link>
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			<pubDate><![CDATA[Wed, 25 Nov 2009 12:21 EST]]></pubDate>
			<description><![CDATA[Hoping to drive more people to support Hopenhagen, a pro bono mobile campaign from Millennial Media has joined the global effort on climate change.]]></description>
			<author><![CDATA[kegolf@adage.com]]></author>
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			<title><![CDATA[What Do Matt Lauer, Social-Media Experts and My Kid Have in Common?]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=140737]]></link>
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			<pubDate><![CDATA[Wed, 25 Nov 2009 11:21 EST]]></pubDate>
			<description><![CDATA[As a Small Agency Owner, and blogger-about-town for my friends at Ad Age, I thought why not do the lazy thing . . . scratch that . . . original thing . . . scratch that . . . I mean appropriate thing and give some Thanksgiving shout-outs.]]></description>
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			<title><![CDATA[Jamming for the Hungry]]></title>
			<link><![CDATA[http://adage.com/goodworks/post.php?article_id=140684]]></link>
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			<pubDate><![CDATA[Tue, 24 Nov 2009 17:57 EST]]></pubDate>
			<description><![CDATA[Going into Thanksgiving, Headroom Digital Audio, a commercial sound and mixing studio in New York, hosted a showcase/jam to help the hungry. The event raised $2,000 for Food Bank for New York City -- the equivalent of 10,000 meals, according to Headroom.]]></description>
			<author><![CDATA[kegolf@adage.com]]></author>
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			<title><![CDATA[Jeanne-Claude: A Wrap]]></title>
			<link><![CDATA[http://adage.com/post.php?article_id=140719]]></link>
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			<pubDate><![CDATA[Tue, 24 Nov 2009 15:45 EST]]></pubDate>
			<description><![CDATA[&quot;Artists don&#039;t retire. They die. That&#039;s all.&quot; Jeanne-Claude. Tali Krakowsky takes a look at the late artist&#039;s work]]></description>
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			<title><![CDATA[We Still Have Plenty For Which to Be Thankful]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=140717]]></link>
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			<pubDate><![CDATA[Tue, 24 Nov 2009 15:22 EST]]></pubDate>
			<description><![CDATA[With adversity comes perspective and I think we can all agree that this year we received an abundance of perspective for which to be thankful]]></description>
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			<title><![CDATA[American Cancer Society Builds on Birthday Effort]]></title>
			<link><![CDATA[http://adage.com/goodworks/post.php?article_id=140681]]></link>
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			<pubDate><![CDATA[Tue, 24 Nov 2009 11:09 EST]]></pubDate>
			<description><![CDATA[The American Cancer Society is continuing its push to become the &quot;official sponsor of birthdays&quot; in a new online campaign launched last week. The effort, a continuation of &quot;Creating a World With More Birthdays,&quot; is focused on making the society more personally relevant to women ages 35 to 64.]]></description>
			<author><![CDATA[kegolf@adage.com]]></author>
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			<title><![CDATA[Google, This Side of $100 Billion]]></title>
			<link><![CDATA[http://adage.com/bookstore/post.php?article_id=140699]]></link>
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			<pubDate><![CDATA[Mon, 23 Nov 2009 15:38 EST]]></pubDate>
			<description><![CDATA[A considerable collection of internet history books have been written over the last decade. Ken Auletta&#039;s &quot;Googled: The End of the World As We Know It,&quot; is one of the better entries I&#039;ve read from the genre. Like many dot-com profiles, this one is full of &quot;anecdotes&quot; -- we industry folks might call it gossip -- from the early days of Google down through the search giant&#039;s challenges in recent years.]]></description>
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			<title><![CDATA[We're Raising Superheroes, So Can You]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=140698]]></link>
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			<pubDate><![CDATA[Mon, 23 Nov 2009 15:09 EST]]></pubDate>
			<description><![CDATA[I am starting to think more seriously about how I can engage my growing staff to live the brand of the organization. And, that really is getting me excited.]]></description>
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			<title><![CDATA[Sorry Rupert, News Content Is Not a Google Killer]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=140697]]></link>
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			<pubDate><![CDATA[Mon, 23 Nov 2009 15:01 EST]]></pubDate>
			<description><![CDATA[Extra, extra, read all about it! Exclusive news, only in today&#039;s edition of Bing. You won&#039;t find these stories in Google! Only in Bing! Get your Bing now, hot off the press!]]></description>
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			<title><![CDATA[Tipsy Turkey Brought to You by Georgi Vodka]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=140688]]></link>
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			<pubDate><![CDATA[Mon, 23 Nov 2009 14:41 EST]]></pubDate>
			<description><![CDATA[Vodka isn&#039;t the only thing this Thanksgiving-turkey story is full of.]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[AOL Kicks Running Man Out Of Bed]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=140694]]></link>
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			<pubDate><![CDATA[Mon, 23 Nov 2009 13:50 EST]]></pubDate>
			<description><![CDATA[Did AOL -- er, Aol. -- just kick Running Man out of bed? AOL staffers stuffed the ballots at Advertising Week to earn Running Man &quot;icon&quot; status, beating out the likes of Ronald McDonald. But he&#039;s gone AWOL in AOL&#039;s new branding]]></description>
			<author><![CDATA[mlearmonth@adage.com]]></author>
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			<title><![CDATA['Giving Thanks': Helping the Hungry]]></title>
			<link><![CDATA[http://adage.com/goodworks/post.php?article_id=140679]]></link>
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			<pubDate><![CDATA[Mon, 23 Nov 2009 11:04 EST]]></pubDate>
			<description><![CDATA[In place of its holiday food gifts, Mediaspace Solutions has sent out 430 food-drive starter kits to clients and partners around the country in an effort called &quot;Giving Thanks.&quot; The Norwalk, Conn.-based newspaper and online advertising services provider is hoping its bags of packaged goods will encourage people to continue to add to the packages and donate them to local food banks.]]></description>
			<author><![CDATA[kegolf@adage.com]]></author>
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			<title><![CDATA[More Asians in TV Spots? It's About Time]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=140687]]></link>
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			<pubDate><![CDATA[Mon, 23 Nov 2009 11:01 EST]]></pubDate>
			<description><![CDATA[Have you noticed that there are more Asians in television ads these days than just a few short years ago?]]></description>
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			<title><![CDATA[Is the Promise of Viral Success Holding the Ad Industry Back?]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=140686]]></link>
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			<pubDate><![CDATA[Mon, 23 Nov 2009 10:49 EST]]></pubDate>
			<description><![CDATA[Recently Tim Williams, founder of Ignition, in an otherwise spot-on AdAge blog post asked, &quot;How much does it cost to reach a million people on YouTube?&quot; Tim&#039;s answer: $0. YouTube ad sales will disagree with Tim and so do I.]]></description>
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			<title><![CDATA[JC Penney's 'Doghouse' Returns]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=140680]]></link>
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			<pubDate><![CDATA[Fri, 20 Nov 2009 17:09 EST]]></pubDate>
			<description><![CDATA[JC Penney&#039;s &quot;Beware of the Doghouse&quot; viral video returns for another holiday shopping season. It punishes bad gift givers who can make up with jewelry.]]></description>
			<author><![CDATA[aklaassen@adage.com]]></author>
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			<title><![CDATA[Autism Speaks Hosts Chicago Fundraiser]]></title>
			<link><![CDATA[http://adage.com/goodworks/post.php?article_id=140671]]></link>
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			<pubDate><![CDATA[Fri, 20 Nov 2009 13:34 EST]]></pubDate>
			<description><![CDATA[More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks. The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks.]]></description>
			<author><![CDATA[kegolf@adage.com]]></author>
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			<title><![CDATA[The Invisible Hand of Agency Culture]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=140665]]></link>
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			<pubDate><![CDATA[Fri, 20 Nov 2009 12:14 EST]]></pubDate>
			<description><![CDATA[All things being equal, why does a talented person choose to work at one agency over another? Even more important, why do they stay? If you&#039;re a small or midsize agency, you&#039;ve got to be able to answer this question if you want to create an environment that attracts great talent.]]></description>
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			<title><![CDATA[Buffalo Soldiers Wings & Things]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=140663]]></link>
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			<pubDate><![CDATA[Fri, 20 Nov 2009 11:50 EST]]></pubDate>
			<description><![CDATA[The Bob Marley family stands to make millions -- but how are they going to do it?]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[Publicis' 'Boost' Wins Create for a Cause Contest]]></title>
			<link><![CDATA[http://adage.com/goodworks/post.php?article_id=140657]]></link>
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			<pubDate><![CDATA[Thu, 19 Nov 2009 16:31 EST]]></pubDate>
			<description><![CDATA[The U.S. Army&#039;s 
 &quot;Boost&quot; campaign from Publicis New York is the winner of the Create for a Cause contest from Yahoo and the Ad Council. As the winner, the high school dropout prevention effort will receive $750,000 in Yahoo Mail inventory and is the first campaign to run in the new Yahoo Mail ad unit Tandem.]]></description>
			<author><![CDATA[kegolf@adage.com]]></author>
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			<title><![CDATA[A DigitalNext Challenge: What's Your Favorite Consumer Mobile Application?]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=140656]]></link>
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			<pubDate><![CDATA[Thu, 19 Nov 2009 16:22 EST]]></pubDate>
			<description><![CDATA[I&#039;d like to hear your nominations for the best mobile applications that empower consumers. I&#039;m not talking about quick-hit mobile campaigns. I mean real applications that are of long-term value to consumers and create loyalty by surrounding people with information.]]></description>
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			<title><![CDATA[BCS Enters Twitter: Beat Down Like Notre Dame in a Bowl Game]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=140655]]></link>
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			<pubDate><![CDATA[Thu, 19 Nov 2009 16:16 EST]]></pubDate>
			<description><![CDATA[Today&#039;s social-media lesson comes courtesy of college football&#039;s Bowl Championship Series: If you know your product is universally loathed, Twitter is not the place for you.]]></description>
			<author><![CDATA[jmullman@adage.com]]></author>
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			<title><![CDATA[What Kind of Agency Are You?]]></title>
			<link><![CDATA[http://adage.com/smallagency/post.php?article_id=140642]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/smallagency/post.php?article_id=140642]]></guid>
			<pubDate><![CDATA[Thu, 19 Nov 2009 12:54 EST]]></pubDate>
			<description><![CDATA[When people ask about our agency, I often struggle with an industry categorization. I&#039;d never use the term &quot;traditional&quot; to describe our operation, yet I don&#039;t believe that &quot;digital&quot; is the best descriptor, either. For that matter, do traditional agencies even call themselves &quot;traditional&quot;? Probably not.]]></description>
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			<title><![CDATA[On E-Commerce and Dating]]></title>
			<link><![CDATA[http://adage.com/post.php?article_id=140640]]></link>
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			<pubDate><![CDATA[Thu, 19 Nov 2009 12:18 EST]]></pubDate>
			<description><![CDATA[As a single female, I get to think about shopping and dating a lot. Enough to draw some serious conclusions for myself. By Tali Krakowsky]]></description>
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			<title><![CDATA[Vice Finds Oil in L.A. for Palladium Boots]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=140636]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/adages/post.php?article_id=140636]]></guid>
			<pubDate><![CDATA[Thu, 19 Nov 2009 11:39 EST]]></pubDate>
			<description><![CDATA[Video content site hits black gold with sponsored urban exploration series.]]></description>
			<author><![CDATA[jbeer@adage.com]]></author>
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			<title><![CDATA[The Power of Transmedia Experiences]]></title>
			<link><![CDATA[http://adage.com/post.php?article_id=140402]]></link>
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			<pubDate><![CDATA[Wed, 18 Nov 2009 16:30 EST]]></pubDate>
			<description><![CDATA[Another approach to knitting narratives together. By Nick de la Mare]]></description>
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			<title><![CDATA[Scuzzy Bubbles Are Filthy Little Pervs in Method Video]]></title>
			<link><![CDATA[http://adage.com/adages/post.php?article_id=140616]]></link>
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			<pubDate><![CDATA[Wed, 18 Nov 2009 15:09 EST]]></pubDate>
			<description><![CDATA[Method wants better labeling on household cleaners. A good idea to be sure. A better idea? This video.]]></description>
			<author><![CDATA[kwheaton@adage.com]]></author>
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			<title><![CDATA[The Coming Darwinism of IPhone Apps]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=140613]]></link>
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			<pubDate><![CDATA[Wed, 18 Nov 2009 14:40 EST]]></pubDate>
			<description><![CDATA[I&#039;m confident that if Charles Darwin were here today, he&#039;d have something to teach us about apps. Namely, that most around today won&#039;t be in the next few years.]]></description>
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			<title><![CDATA[Behind the Redesign: Virgin.com Mixes Social Activity and Lead Generation]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=140599]]></link>
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			<pubDate><![CDATA[Wed, 18 Nov 2009 14:30 EST]]></pubDate>
			<description><![CDATA[The total overhaul of Virgin.com had two equal goals: to generate leads and spur social activity. It had to weave together corporate content, user-generated content called for a distinct creative approach that skewed a little more toward e-commerce/online review sites. Here&#039;s how they did it.]]></description>
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			<title><![CDATA[How Black Friday Can Be Brown Friday]]></title>
			<link><![CDATA[http://adage.com/bigtent/post.php?article_id=140611]]></link>
			<guid isPermaLink="true"><![CDATA[http://adage.com/bigtent/post.php?article_id=140611]]></guid>
			<pubDate><![CDATA[Wed, 18 Nov 2009 13:40 EST]]></pubDate>
			<description><![CDATA[As the largest minority group in the U.S. with a population of more than 50 million and a buying power expected to reach $1.2 trillion in the next year, Hispanic consumers are key to any retailers&#039; plan for success. Whether you&#039;ve already allocated a small radio buy in L.A. or N.Y. to drive in-store traffic or have even put a few bucks behind a buy on Spanish-language TV, here are five steps you can take now to ensure your Black Friday doesn&#039;t stay red.]]></description>
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			<title><![CDATA[Trees for Troops: Helping Military Families]]></title>
			<link><![CDATA[http://adage.com/goodworks/post.php?article_id=140604]]></link>
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			<pubDate><![CDATA[Wed, 18 Nov 2009 11:23 EST]]></pubDate>
			<description><![CDATA[For the last four years, Steve Drake has been part of Trees for Troops, a nationwide program that gives Christmas trees to military families. In those years, with the help of companies such as FedEx Corp., the program has reached 50,082 families -- about 1,200 of whom are soldiers, Marines, Navy and Air Force personnel stationed in Iraq, Afghanistan and other countries near the Persian Gulf.]]></description>
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