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		<title>Advertising Age - Blog Posts</title>
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		<ttl>120</ttl>

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			<title><![CDATA[Why the 2012 Presidential Race Will Be Defined By Data]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232487]]></link>
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			<pubDate><![CDATA[Mon, 06 Feb 2012 14:55 EST]]></pubDate>
			<description><![CDATA[Forget the Twitter election; in 2012 the presidential campaigns will break new ground in use of data to target advertising.]]></description>
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		<item>
			<title><![CDATA[Stat of the Day: Which NFL Teams Draw the Best Playoff Ratings?]]></title>
			<link><![CDATA[http://adage.com/adagestat/post.php?article_id=232521]]></link>
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			<pubDate><![CDATA[Fri, 03 Feb 2012 11:40 EST]]></pubDate>
			<description><![CDATA[Here&#039;s an exclusive look at which NFL teams draw the best playoff ratings with a bonus list of markets that tune in even after their team is knocked out.]]></description>
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			<title><![CDATA[Patriots Lead Chatter, But Giants Have More True Fans In Social Media]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232452]]></link>
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			<pubDate><![CDATA[Fri, 03 Feb 2012 10:45 EST]]></pubDate>
			<description><![CDATA[Which ones have the truest fans of all? With social media we can begin to answer that question.]]></description>
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			<title><![CDATA[Time For Video to Step Out From TV's Shadow]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232455]]></link>
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			<pubDate><![CDATA[Thu, 02 Feb 2012 09:55 EST]]></pubDate>
			<description><![CDATA[We need to stop thinking of video as TV&#039;s smaller, harder brother, and start emphasizing its power to deliver brand advertising in ways marketers have never before thought possible.]]></description>
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		<item>
			<title><![CDATA[Can Tech Get the Budget It Deserves in a Field Where Creative Still Rules?]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232429]]></link>
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			<pubDate><![CDATA[Wed, 01 Feb 2012 13:06 EST]]></pubDate>
			<description><![CDATA[Ad tech data lets us to target consumers in ways that can send metrics soaring. Yes it&#039;s math, but it merits a place at the planning table right alongside creative.]]></description>
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			<title><![CDATA[How Facebook's 'Frictionless Sharing' Can Create Better Ads On Facebook]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232419]]></link>
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			<pubDate><![CDATA[Mon, 30 Jan 2012 14:00 EST]]></pubDate>
			<description><![CDATA[Frictionless sharing is getting a lot attention from users, and it&#039;s changing how brands approach advertising on Facebook.]]></description>
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			<title><![CDATA[Millennials May Yet Save Our Economic Bacon]]></title>
			<link><![CDATA[http://adage.com/adagestat/post.php?article_id=232365]]></link>
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			<pubDate><![CDATA[Thu, 26 Jan 2012 15:10 EST]]></pubDate>
			<description><![CDATA[If our nation&#039;s exceedingly slow economic growth is ever going to pick up, we need these millennials to start acting like, well, baby boomers.]]></description>
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			<title><![CDATA[Google+ Prepares to Revolutionize the Local Landscape]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232330]]></link>
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			<pubDate><![CDATA[Thu, 26 Jan 2012 10:30 EST]]></pubDate>
			<description><![CDATA[If Google merged its huge vault of business information into Google+ pages tied to its Maps, Places and other services, it could become a local marketing giant.]]></description>
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		<item>
			<title><![CDATA[Why Marketers Are Learning to Embrace Sustainability Through Social Media]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232333]]></link>
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			<pubDate><![CDATA[Wed, 25 Jan 2012 11:00 EST]]></pubDate>
			<description><![CDATA[Here are some of the ways the smartest companies are using social media, not just to communicate their sustainability stance, but also to involve the public in building a better world.]]></description>
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		<item>
			<title><![CDATA[Turns Out Consumers Really Do Care About the Data You're Collecting]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232331]]></link>
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			<pubDate><![CDATA[Wed, 25 Jan 2012 09:31 EST]]></pubDate>
			<description><![CDATA[Nearly half of consumers say they have not completed an online transaction because of something they read in a privacy policy.]]></description>
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		<item>
			<title><![CDATA[What Marketers Should Learn From Internet Industry's Anti-SOPA Campaign]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232308]]></link>
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			<pubDate><![CDATA[Wed, 25 Jan 2012 08:00 EST]]></pubDate>
			<description><![CDATA[Older tactics are quickly giving way to a new order -- applicable whether you&#039;re promoting a brand or advocating for a cause.]]></description>
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		<item>
			<title><![CDATA[Stat of the Day: Mobile Phones Overtake PCs]]></title>
			<link><![CDATA[http://adage.com/adagestat/post.php?article_id=232304]]></link>
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			<pubDate><![CDATA[Tue, 24 Jan 2012 10:21 EST]]></pubDate>
			<description><![CDATA[New data from Google finds that more consumers in key global markets now have an internet-capable mobile device than have a desktop or laptop computer.]]></description>
		</item>
		<item>
			<title><![CDATA[Why Internet Companies Are Such Terrible Super Bowl Advertisers]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232302]]></link>
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			<pubDate><![CDATA[Tue, 24 Jan 2012 10:09 EST]]></pubDate>
			<description><![CDATA[The reality is that the bar is higher for many of these Internet brands, and creating an ad that conveys information and creates desire can&#039;t be done by simply hiring a d-list celebrity.]]></description>
		</item>
		<item>
			<title><![CDATA[How Yahoo Can Become a Brand Ritual Once Again]]></title>
			<link><![CDATA[http://adage.com/digitalnext/post.php?article_id=232204]]></link>
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			<pubDate><![CDATA[Fri, 20 Jan 2012 10:53 EST]]></pubDate>
			<description><![CDATA[Scott Thompson has the chance to make Yahoo! a ritual for consumers once again, if he uses data from the most loyal users to tailor and simplify the product.]]></description>
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