Introducing the winners of the 2025 Ad Age Creativity Awards
Four juries selected the top entries in Work, People, Creative Marketing and Production.
Creativity
View AllView AllNeutrogena pitches rejuvenating skincare to those old enough to remember ‘Beverly Hills, 90210’
BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.
Trump Tariffs & Global Economy
Tariffs and recession fears—tracking the ad industry’s response to the economy
Brands and agencies are adjusting strategies in response to the Trump tariffs and growing recession concerns.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllAI marketing isn’t about bold brand ideas—it’s about being useful
Brands win with clear, structured and truthful answers that build trust with both consumers and AI engines.
How digital creators are redefining sports partnerships
YouTubers and streamers are reshaping how brands connect with fans.
Why loyalty programs should move beyond points and perks
5 ways brands can build relationship-driven models that deepen emotional connection, personalization and customer value
Marketer’s Brief Podcast
View AllRoblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
Gen Z Marketing
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
