Advertising & Marketing Technology News | Ad Age

Agency matchmaking service offers financing for brands with shrinking budgets

How The Trade Desk is talking about AI in programmatic advertising and retail media

Why Coke tapped League of Legends for its new ‘Creations’ flavor

Intuit QuickBooks appoints FCB as global creative agency of record

How Pinterest helps marketers thrive in a cookie-less age

Burger King revists decades of Whopper ads to sell something else entirely

CNN CEO Chris Licht out at the network following tumultuous tenure

AI and marketing—news about ChatGPT, DALL-E 2 and other tools

Layoffs and budget cuts—tracking economic moves and news

Alberto Ferreras on capturing the U.S. Latino experience with HBO’s ‘Habla’

Intuit QuickBooks appoints FCB as global creative agency of record

Salesforce unveils generative AI tools for marketing and commerce

Why Johnnie Walker is shifting marketing to branded TV content

How The Trade Desk is talking about AI in programmatic advertising and retail media

In-person experiences—4 ways brands can create value outside of the digital world

Ad Age 40 Under 40 2023—why you should enter

Agency matchmaking service offers financing for brands with shrinking budgets

Why Toms Shoes is committed to mental health and LGBTQ+ support

Why Coke tapped League of Legends for its new ‘Creations’ flavor

PGA Tour’s media partners blindsided by LIV merger

Watch the newest commercials from Chevy, Reign Storm, Max and more

NHL sponsorship revenue surges thanks to new virtual ads and jersey patches

Agencies using AI should get advertisers' permission, ANA says

See Jack in the Box’s Snoop Dogg Munchie Meal ad—with a Corona nod

PGA Tour and Saudi-backed LIV Golf to merge—see reactions to the surprise deal

Web3 and metaverse marketing—tracking virtual activations and more

McDonald's Grimace returns—why the chain keeps leaning into nostalgia

Deadline extended for Breakout Brand Leaders award—enter by June 12

John Goetter on Latrice Royale and supporting queer voices in good times and bad

Apple’s AR headset—what brands and marketers need to know

How Walmart’s retail media network is expanding with in-store radio ads and sampling

How Google, Meta and other tech giants are navigating Cannes amid layoffs

Apple debuts Vision Pro AR/VR headset at WWDC

How sound-on influencer marketing boosts brand awareness and connection

DTC marketing news and trends—tracking the industry ups and downs

5 new TikTok trends that brands can follow

Ezequiel Consoli on ‘Inside & Outwards’ and emotional honesty as a superpower

Watch—Purpose Marketing Hits and Misses from Ikea, PetSmart, Dove and more

What the late Ed Artzt might say about the future of advertising today

How the Girl Scouts is using AI to boost memberships

MullenLowe’s global rebrand sees its octopus running wild

The founder of DTC bedding brand Parachute on AI, brick-and-mortar and navigating the economy

The top 5 creative campaigns you need to know about right now

Weight-loss brands’ daytime gains, plus Google’s clean room collab: Datacenter Weekly

Target Pride collection designer speaks out about pulled merchandise

US ad employment surged in May to its highest level since 2001

Twitter and marketing updates during Elon Musk's ownership

Kindra Meyer on queer creativity as an act of resistance

PNC Bank names Arnold Worldwide as marketing and creative agency of record

Agency news you need to know this week

Women mentoring women—how to nurture the next generation of female agency executives

Inside Disney’s inclusive marketing efforts for ‘The Little Mermaid’

Marketing winners and losers of the week

VW channels 1960s Microbus in campaign for new electric van

Truth Initiative and Mojo Supermarket win Grand Effie for anti-vaping campaign

Choreograph names global CEO

The future of programmatic

Why brands shouldn’t wait until 2026 to invest in the Mexican Men’s National Team

How MLB is trying to make it easier to market its players

Walmart is sticking with Pride merchandise despite Target controversy

Cars.com debuts new logo and campaign to complement online upgrades

The Brandtech Group acquires Jellyfish as it makes push in generative AI

A celebration of creative excellence for Pride Month 2023

Advertising Salary Guide—why commerce jobs are in demand despite a tough economy

View all latest news

1

McDonald's Grimace returns—why the chain keeps leaning into nostalgia

2

How Google, Meta and other tech giants are navigating Cannes amid layoffs

3

How Walmart’s retail media network is expanding with in-store radio ads and sampling

4

Apple’s AR headset—what brands and marketers need to know

5

How the Girl Scouts is using AI to boost memberships

6

PGA Tour’s media partners blindsided by LIV merger

7

Old advertising jingles are being played for Alzheimer’s patients as therapy in Puerto Rico

Featured

Ad Age 40 Under 40 2023—why you should enter

By Adrianne Pasquarelli

Publishing Partner:

20230605 Bar-S Lead in 3x2

How sound-on influencer marketing boosts brand awareness and connection

Ad Age Creativity Awards Winners

Introducing the winners of the 2023 Ad Age Creativity Awards

Digital trophies for Ad Age's Web3 Marketing Trailblazers awards.

Web3 Marketing Trailblazers 2023

By Ad Age Staff

Illustration of speech bubbles of diverse people. Diversity, multicultural, inclusion concept. Communication in the workplace

Ad Age 2022 Diversity Council

8

The top 5 creative campaigns you need to know about right now

9

See Jack in the Box’s Snoop Dogg Munchie Meal ad—with a Corona nod

10

MullenLowe’s global rebrand sees its octopus running wild

11

DTC marketing news and trends—tracking the industry ups and downs

12

Agencies using AI should get advertisers' permission, ANA says

13

Nike and Gail Bean spill the tea on the new WNBA season