Agency news you need to know this week
US ad employment reaches a new record high
Marketing winners and losers of the week
The 40 best ads of 2023

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What makes TikTok ads connect with consumers: Datacenter Weekly
IPG’s UM appoints new US CEO
US ad employment reaches a new record high
Outback Steakhouse’s ‘Koala on the Walla’ is like Elf on the Shelf, but furry and Australian
Agency news you need to know this week
Top 5 food and beverage campaigns and trends of 2023
6 celebs who jumped into advertising in 2023
Ad agency leadership—how promoting from within fosters teamwork, productivity and client retention
Marketing winners and losers of the week
Reebok and Adidas launch digital wearables as sports brands jostle for the metaverse
Nicki Minaj and Gag City—how brands are joining the AI-generated trend on X
Spotify’s top marketer is leaving in its latest restructuring
Watch the newest commercials from Wayfair, Domino’s, Cascade and more
Pringles buys Super Bowl commercial for seventh straight year
Amazon and IPG Mediabrands sign Prime Video ads deal
How Reddit’s CEO sees search and video ads developing
The top 5 sports marketing moments of 2023
Ex-MasterClass exec’s new agency aims to reinvent brand-influencer deals
How agencies are marketing themselves—and why it’s more important than ever
The 40 best ads of 2023
Verizon hires Peloton marketer Leslie Berland as CMO
AI and marketing—news about ChatGPT, DALL-E 2 and other tools
The Martin Agency appoints first director of sustainability
How True Religion is making a comeback—with Gen Z’s help
Krispy Kreme selects VML as its creative and media agency
Kraft Heinz's Mio pledges to pay consumers who had bad energy drink experiences with competitors
Pizza Hut and Domino's winter campaigns include doormats and snow plows
3 ways retailers implemented AI in 2023
Gen Z redefining the luxury market—why TikTok and IRL experiences should be embraced by legacy brands
Amazon’s new generative AI tools—what marketers need to know
Netflix with ads—looking back at the streamer’s first ad-supported year
Dentsu predicts 4.6% global ad spending growth in 2024
Creator and influencer trends brand marketers need to know about right now
BetMGM to run Super Bowl ad, hires Highdive as new agency
Cars.com CEO on what Hyundai selling on Amazon means for the industry
Tracking Super Bowl, NFL and college football marketing news
Marketers could cut $22 billion in programmatic spend through efficiency measures, ANA finds
Hellmann’s returns to Super Bowl for fourth straight year
Watch Uber Eats’ first holiday gifting campaign with ‘Real Housewives’ star
Entries due for 2024 A-List & Creativity Awards—final deadline is today
5 ways the Bud Light fiasco changed beer marketing
The top 5 creator partnerships of 2023
TikTok Shop—why retailers need AI to compete in personalized e-commerce experiences
Claritas names Rex Briggs chief AI officer to build creative and media optimization tools
How AI-generated customers can help brands learn more about real consumers
How Sephora used ChatGPT to write ads for new awareness campaign
Inside Solo Stove’s viral Snoop Dogg partnership—and how it almost didn’t happen
Watch the newest commercials from Planet Fitness, Jared, Paramount+ and more
Why Fox and Comcast are still optimistic about linear TV’s future
DTC marketing news and trends—tracking the industry ups and downs
Layoffs and budget cuts—tracking economic moves and news
Spotify is laying off 17% of its workforce, its third wave of cuts this year
Susie Nam named CEO of Publicis Creative US as Andrew Swinand departs
Industry forecasters’ ad spending optimism varies heading into 2024
4 Gen Z marketing trends from 2023
ChatGPT—a year in review
Ethical brand playbook—how to balance purpose and price
How TikTok Shop is driving holiday sales for these fashion and beauty brands
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Creativity
White Claw enters fashion industry with a capsule collection
White Claw enters fashion industry with a capsule collection
VCCP
Outback Steakhouse introduces ‘Koala on the Walla’—like Elf on the Shelf, but furry and Australian
Outback Steakhouse introduces ‘Koala on the Walla’—like Elf on the Shelf, but furry and Australian
Mischief
Girls Who Code launches ‘GirlJams’ to help girls create their own original AI songs
Girls Who Code launches ‘GirlJams’ to help girls create their own original AI songs
Mojo Supermarket
Coinbase says young people’s gloomy future is fixable in stark ads directed by Mike Mills
Coinbase says young people’s gloomy future is fixable in stark ads directed by Mike Mills
Coinbase Creative Studio
See Ad Age’s new Creativity Blog for today’s top advertising and design news
See Ad Age’s new Creativity Blog for today’s top advertising and design news
Miller High Life made a light-up neon holiday tree that smells like a smoky dive bar
Miller High Life made a light-up neon holiday tree that smells like a smoky dive bar
Phaedon
Ryan Reynolds seeks donations for kids in hospital so they can get back to being ‘pr*cks’ again
Ryan Reynolds seeks donations for kids in hospital so they can get back to being ‘pr*cks’ again
Maximum Effort
A family puts the decorations away early, for good reason, in this touching Christmas ad
A family puts the decorations away early, for good reason, in this touching Christmas ad
Dept
City of Hamburg broadcast the Euro 2024 draw live with shipping containers in its harbor
City of Hamburg broadcast the Euro 2024 draw live with shipping containers in its harbor
Jung von Matt Sports
McDonald’s is selling single Chicken McNuggets in response to an obscure math theorem
McDonald’s is selling single Chicken McNuggets in response to an obscure math theorem
TBWA\Switzerland
Heinz’s new ketchup label is a tattoo stencil for diehard fans
Heinz’s new ketchup label is a tattoo stencil for diehard fans
Rethink
Hulu’s holiday billboards come with show-themed wrapping paper for passersby
Hulu’s holiday billboards come with show-themed wrapping paper for passersby
Gut
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