Advertising & Marketing Technology News | Ad Age

Pepsi’s new logo—what designers like (and don't like) about the refresh

Ad salaries are coming down from peak Great Resignation levels

Adidas reverses course on Black Lives Matter trademark opposition

See MLB's Opening Day campaign from Wieden+Kennedy celebrating game's quirky charm

Watch the newest commercials from Apple, Cottonelle, M&M’s and more

David&Goliath opens office in Brooklyn

Pepsi’s new logo—what designers like (and don't like) about the refresh

Layoffs and budget cuts—tracking economic moves and news

AI and marketing—news about ChatGPT, DALL-E 2 and other tools

Chris Pratt lies incessantly about TravisMathew’s history in comical new ads

New talent agency aims to help Black creatives find jobs

Adidas reverses course on Black Lives Matter trademark opposition

See MLB's Opening Day campaign from Wieden+Kennedy celebrating game's quirky charm

How a possible TikTok ban could impact NIL deals

Marketers using AI are relying on social media for ChatGPT and DALL-E knowledge

Self-care marketing—3 ways brands can reduce stress and improve mental health

Ad salaries are coming down from peak Great Resignation levels

Behind Church & Dwight's approach to digital growth and value pricing

Adidas opposes Black Lives Matter's 3-stripe trademark application

Watch the newest commercials from Charles Schwab, Snickers, MLB and more

How machine learning can create a more relevant, profitable e-commerce experience

Sam Bankman-Fried charged in US with bribing Chinese officials

Google asks judge to dismiss DOJ's digital ad antitrust case

Media measurement uncertainty—tracking TV, social and digital

Meta prioritizes TikTok-style videos as it drops in-stream reserve ads

Pepsi reveals new logo—inside the rebrand featuring electric blue and black

What WPP’s Obviously acquisition means for VMLY&R’s influencer marketing strategy

Levi’s use of AI models to increase diversity incites backlash

Michelob Ultra strikes sponsor deal with new Women’s Sports Network

Dark patterns—how brands can avoid deceptive user interfaces in ad campaigns

How R/GA layoffs and leadership changes are impacting the agency—behind the issues and what's next

See the finalists for Ad Age's 2023 Creativity Awards

Why NYC restaurants are starting DTC brands

Boston Marathon and BofA sign decade-long sponsorship deal

Watch the newest commercials from Chewy, FanDuel, Heineken and more

TV measurement should include homes with no TVs, research group says

Antisemitism group begins $25 million campaign to raise awareness

E.l.f. and American Eagle lean into TikTok for new partnership

Magna trims industry ad spending forecast to 3.4% growth

Snapchat hires Microsoft ad leader as it rebuilds its sales team

11 ‘granfluencer’ accounts changing influencer marketing

Final call for Leading Women nominations

How the TV industry is preparing for the future of currency—and where it’s not ready yet

Creative AI—why it’s easier to pay a subscription fee than to hire more female CCOs

How gaming creators are moving into corporate roles and bringing brands with them

The top 5 creative campaigns you need to know about right now

How period care brands are responding to Florida bill that would restrict sex education

Twitter and marketing updates during Elon Musk's ownership

Twitter's Elon Musk to court advertisers in rare ad world appearance

Judges announced for 2023 Ad Age Small Agency Awards

Top 10 March Madness advertisers so far: Datacenter Weekly

Web3 and metaverse marketing—tracking virtual activations and more

Agency news you need to know this week

What Roblox’s new ad policies mean for brands

How generative AI empowers creatives to bring their ideas to life

AI in drive-thrus—how McDonald's and others are trying to boost marketing and sales

Marketing winners and losers of the week

TikTok CEO defends app to Congress—what brands need to know

Watch the newest commercials from Stearns & Foster, Kohl’s, Easyplant and more

How Jacuzzi used data to transform the customer experience

Why Snap is letting DTC merchants use its AR try-on lenses on their sites

Amazon DSP measurement—what brands are getting wrong

Behind the rise of Lone River, a ranch water pioneer

AI copyright ruling could pose issues for agencies and brands

View all latest news

1

Pepsi reveals new logo—inside the rebrand featuring electric blue and black

2

How R/GA layoffs and leadership changes are impacting the agency—behind the issues and what's next

3

Levi’s use of AI models to increase diversity incites backlash

4

See the finalists for Ad Age's 2023 Creativity Awards

5

Heinz ads take aim at restaurants that refill its iconic bottles with generic ketchup

6

11 ‘granfluencer’ accounts changing influencer marketing

7

Why NYC restaurants are starting DTC brands

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Take 5 is giving free washes to cars that are pooped on by its ‘official pigeon’

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Meta prioritizes TikTok-style videos as it drops in-stream reserve ads

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Eos enters men's shaving category with Mischief ads mocking rivals’ insufferable manliness

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What WPP’s Obviously acquisition means for VMLY&R’s influencer marketing strategy

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Adidas opposes Black Lives Matter's 3-stripe trademark application

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Snapchat hires Microsoft ad leader as it rebuilds its sales team