Advertising & Marketing Technology News | Ad Age

Fleetwood Mac’s TV commercial boost, plus the marketer categories backing March Madness: Datacenter Weekly

Lemon8 fake brand accounts emerge as TikTok sibling app grows in popularity

Marketing winners and losers of the week

Weber Shandwick New York CCO Angela Mears dies at 35

Lemon8 fake brand accounts emerge as TikTok sibling app grows in popularity

Fleetwood Mac’s TV commercial boost, plus the marketer categories backing March Madness: Datacenter Weekly

What does Web3 mean for brands? Find out May 9 and 10

Weber Shandwick New York CCO Angela Mears dies at 35

Watch the newest commercials from Burlington, Kohl’s, Dish Network and more

Twitter and marketing updates during Elon Musk's ownership

AI and marketing—news about ChatGPT, DALL-E 2 and other tools

Ad Age Creator Summit—last chance for tickets

ChatGPT’s new brand integration brings commerce to AI

Heineken CMO on the $100 million launch of low-cal Silver variety

Agency news you need to know this week

Marketing winners and losers of the week

Dentsu Creative CCO Fred Levron set to depart

Brainlabs hires EssenceMediacom exec as North America CEO

Upfronts and NewFronts 2023—tracking TV and digital ad pitches

Watch the newest commercials from Disney World, Snapchat, State Farm and more

April Fools’ Day 2023—see brand pranks from Tinder to Pizza Hut

Constellation Brands launches content studio with Tastemade

Layoffs and budget cuts—tracking economic moves and news

Web3 and metaverse marketing—tracking virtual activations and more

Disney exits the metaverse—what it means for Web3 marketing

Meta opens brand safety tools in Facebook and Instagram feeds

Why women in advertising don’t need men to empower them

How Chipotle adopted viral TikTok menu hacks into its long-term strategy

How to transact on alternative currencies in TV upfront

The top 5 brand TikToks you need to know about right now

TV upfronts and newfronts 2023 calendar

How shoppable social sites are beating other media channels

Molson Coors launches bourbon brand that it will market to its beer drinkers

Google expands visibility into who’s behind its ads

Watch the newest commercials from Apple, Cottonelle, M&M’s and more

David&Goliath opens office in Brooklyn

Pepsi’s new logo—what designers like (and don't like) about the refresh

Chris Pratt lies incessantly about TravisMathew’s history in comical new ads

New talent agency aims to help Black creatives find jobs

Adidas reverses course on Black Lives Matter trademark opposition

See MLB's Opening Day campaign from Wieden+Kennedy celebrating game's quirky charm

How a possible TikTok ban could impact NIL deals

Marketers using AI are relying on social media for ChatGPT and DALL-E knowledge

Self-care marketing—3 ways brands can reduce stress and improve mental health

Ad salaries are coming down from peak Great Resignation levels

Behind Church & Dwight's approach to digital growth and value pricing

Adidas opposes Black Lives Matter's 3-stripe trademark application

Watch the newest commercials from Charles Schwab, Snickers, MLB and more

How machine learning can create a more relevant, profitable e-commerce experience

Sam Bankman-Fried charged in US with bribing Chinese officials

Google asks judge to dismiss DOJ's digital ad antitrust case

Media measurement uncertainty—tracking TV, social and digital

Meta prioritizes TikTok-style videos as it drops in-stream reserve ads

Pepsi reveals new logo—inside the rebrand featuring electric blue and black

What WPP’s Obviously acquisition means for VMLY&R’s influencer marketing strategy

Levi’s use of AI models to increase diversity incites backlash

Michelob Ultra strikes sponsor deal with new Women’s Sports Network

Dark patterns—how brands can avoid deceptive user interfaces in ad campaigns

How R/GA layoffs and leadership changes are impacting the agency—behind the issues and what's next

See the finalists for Ad Age's 2023 Creativity Awards

Why NYC restaurants are starting DTC brands

Boston Marathon and BofA sign decade-long sponsorship deal

Watch the newest commercials from Chewy, FanDuel, Heineken and more

TV measurement should include homes with no TVs, research group says

View all latest news

Featured

Executive director of The Knights and Orchids Society, Quentin Bell

Agency news you need to know this week

By Aleda Stam and Brian Bonilla

Publishing Partner:

Concept image: Grow business with Digital Marketing Agency, Content Management, SMM and Blogging concept

How shoppable social sites are beating other media channels

By Yvonne Williams

speakers at Ad Age Creator Summit

Ad Age Creator Summit—last chance for tickets

The cast of fictional dating show Love Language from Duolingo and Peacock

April Fools’ Day 2023—see brand pranks from Tinder to Pizza Hut

Upfronts and NewFronts 2023—see the latest updates

Young woman with VR grasses playing virtual reality game. Future digital technology and 3D virtual reality simulation modern futuristic lifestyle

What does Web3 mean for brands? Find out May 9 and 10

1

Disney exits the metaverse—what it means for Web3 marketing

2

Pepsi’s new logo—what designers like (and don't like) about the refresh

3

How Chipotle adopted viral TikTok menu hacks into its long-term strategy

4

Pepsi reveals new logo—inside the rebrand featuring electric blue and black

5

New talent agency aims to help Black creatives find jobs

6

April Fools’ Day 2023—see brand pranks from Tinder to Pizza Hut

7

Molson Coors launches bourbon brand that it will market to its beer drinkers

Featured

Ad Age Leading Women Class of 2022

Final call for Leading Women nominations

By Ad Age Staff

Publishing Partner:

AA 20230324 PP Rokt Lead In

How machine learning can create a more relevant, profitable e-commerce experience

By Mike Griffin

Ad Age Agency A-LIst

Introducing the 2023 Ad Age Agency A-List winners

By Judann Pollack

Illustration of speech bubbles of diverse people. Diversity, multicultural, inclusion concept. Communication in the workplace

Ad Age 2022 Diversity Council

Top marketers, brands and agencies, ranked—The Big List

8

Dentsu Creative CCO Fred Levron set to depart

9

The top 5 brand TikToks you need to know about right now

10

Ad salaries are coming down from peak Great Resignation levels

11

Levi’s use of AI models to increase diversity incites backlash

12

Chris Pratt lies incessantly about TravisMathew’s history in comical new ads

13

Brainlabs hires EssenceMediacom exec as North America CEO