Quantcast
Advertising & Marketing Technology News | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Latest Issue
  • Newsletters
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs

      • Ad spending data
      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs

      • Ad spending data
      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates

    AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Enter Small Agency Awards
    • New antisemitism campaign
    • Pepsi's logo overhaul
    • Web3 summit for brands
    • Top 5 creative campaigns
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Latest
      • Watch the newest commercials from Apple, Cottonelle, M&M’s and more

        Watch the newest commercials from Apple, Cottonelle, M&M’s and more

        By Ad Age and Creativity Staff - 1 min 11 sec ago

      • David&Goliath opens office in Brooklyn

        David&Goliath opens office in Brooklyn

        By Brian Bonilla - 40 min 22 sec ago

      • Pepsi’s new logo—what designers like (and don't like) about the refresh

        Pepsi’s new logo—what designers like (and don't like) about the refresh

        By Tim Nudd - 41 min 37 sec ago

      • Chris Pratt lies incessantly about TravisMathew’s history in comical new ads

        Chris Pratt lies incessantly about TravisMathew’s history in comical new ads

        By Tim Nudd - 2 hours 40 min ago

      • New talent agency aims to help Black creatives find jobs

        New talent agency aims to help Black creatives find jobs

        By Brian Bonilla - 2 hours 40 min ago

    • Editor's Picks
      • How gaming creators are moving into corporate roles and bringing brands with them

        How gaming creators are moving into corporate roles and bringing brands with them

        By Erika Wheless - 2 days 7 hours ago

      • Top 10 March Madness advertisers so far: Datacenter Weekly

        Top 10 March Madness advertisers so far: Datacenter Weekly

        5 days ago

      • The top 5 creative campaigns you need to know about right now

        The top 5 creative campaigns you need to know about right now

        By Tim Nudd - 2 days 7 hours ago

    • Most Popular
      • Pepsi reveals new logo—inside the rebrand featuring electric blue and black

        Pepsi reveals new logo—inside the rebrand featuring electric blue and black

        By Jon Springer - 1 day 2 hours ago

      • How R/GA layoffs and leadership changes are impacting the agency—behind the issues and what's next

        How R/GA layoffs and leadership changes are impacting the agency—behind the issues and what's next

        By Brian Bonilla - 1 day 7 hours ago

      • Levi’s use of AI models to increase diversity incites backlash

        Levi’s use of AI models to increase diversity incites backlash

        By Adrianne Pasquarelli - 1 day 3 hours ago

      • See the finalists for Ad Age's 2023 Creativity Awards

        See the finalists for Ad Age's 2023 Creativity Awards

        By Tim Nudd - 1 day 7 hours ago

      • Heinz Ketchup: Ketchup Fraud

        Heinz Ketchup: Ketchup Fraud

        By Tim Nudd - 1 day 5 hours ago

    • Login
    Pepsi’s new logo—what designers like (and don't like) about the refresh
    Ad salaries are coming down from peak Great Resignation levels
    Adidas reverses course on Black Lives Matter trademark opposition
    See MLB's Opening Day campaign from Wieden+Kennedy celebrating game's quirky charm

    Most Recent

    Watch the newest commercials from Apple, Cottonelle, M&M’s and more
    David&Goliath opens office in Brooklyn
    Pepsi’s new logo—what designers like (and don't like) about the refresh
    Layoffs and budget cuts—tracking economic moves and news
    AI and marketing—news about ChatGPT, DALL-E 2 and other tools
    Chris Pratt lies incessantly about TravisMathew’s history in comical new ads
    New talent agency aims to help Black creatives find jobs
    Adidas reverses course on Black Lives Matter trademark opposition
    See MLB's Opening Day campaign from Wieden+Kennedy celebrating game's quirky charm
    How a possible TikTok ban could impact NIL deals
    Marketers using AI are relying on social media for ChatGPT and DALL-E knowledge
    Self-care marketing—3 ways brands can reduce stress and improve mental health
    Ad salaries are coming down from peak Great Resignation levels
    Behind Church & Dwight's approach to digital growth and value pricing
    Adidas opposes Black Lives Matter's 3-stripe trademark application
    Watch the newest commercials from Charles Schwab, Snickers, MLB and more
    Publishing Partner:
    How machine learning can create a more relevant, profitable e-commerce experience
    Sam Bankman-Fried charged in US with bribing Chinese officials
    Google asks judge to dismiss DOJ's digital ad antitrust case
    Media measurement uncertainty—tracking TV, social and digital
    Meta prioritizes TikTok-style videos as it drops in-stream reserve ads
    Pepsi reveals new logo—inside the rebrand featuring electric blue and black
    What WPP’s Obviously acquisition means for VMLY&R’s influencer marketing strategy
    Levi’s use of AI models to increase diversity incites backlash
    Michelob Ultra strikes sponsor deal with new Women’s Sports Network
    Dark patterns—how brands can avoid deceptive user interfaces in ad campaigns
    How R/GA layoffs and leadership changes are impacting the agency—behind the issues and what's next
    See the finalists for Ad Age's 2023 Creativity Awards
    Why NYC restaurants are starting DTC brands
    Boston Marathon and BofA sign decade-long sponsorship deal
    Watch the newest commercials from Chewy, FanDuel, Heineken and more
    TV measurement should include homes with no TVs, research group says
    Antisemitism group begins $25 million campaign to raise awareness
    E.l.f. and American Eagle lean into TikTok for new partnership
    Magna trims industry ad spending forecast to 3.4% growth
    Snapchat hires Microsoft ad leader as it rebuilds its sales team
    11 ‘granfluencer’ accounts changing influencer marketing
    Final call for Leading Women nominations
    How the TV industry is preparing for the future of currency—and where it’s not ready yet
    Creative AI—why it’s easier to pay a subscription fee than to hire more female CCOs
    How gaming creators are moving into corporate roles and bringing brands with them
    The top 5 creative campaigns you need to know about right now
    How period care brands are responding to Florida bill that would restrict sex education
    Twitter and marketing updates during Elon Musk's ownership
    Twitter's Elon Musk to court advertisers in rare ad world appearance
    Judges announced for 2023 Ad Age Small Agency Awards
    Top 10 March Madness advertisers so far: Datacenter Weekly
    Web3 and metaverse marketing—tracking virtual activations and more
    Agency news you need to know this week
    What Roblox’s new ad policies mean for brands
    How generative AI empowers creatives to bring their ideas to life
    AI in drive-thrus—how McDonald's and others are trying to boost marketing and sales
    Marketing winners and losers of the week
    TikTok CEO defends app to Congress—what brands need to know
    Watch the newest commercials from Stearns & Foster, Kohl’s, Easyplant and more
    Publishing Partner:
    How Jacuzzi used data to transform the customer experience
    Why Snap is letting DTC merchants use its AR try-on lenses on their sites
    Amazon DSP measurement—what brands are getting wrong
    Behind the rise of Lone River, a ranch water pioneer
    AI copyright ruling could pose issues for agencies and brands
    View all latest news
    Featured
    Chris Pratt wearing a white shirt in the countryside

    Chris Pratt lies incessantly about TravisMathew’s history in comical new ads

    By Tim Nudd
    Publishing Partner:
    AA 20230324 PP Rokt Lead In

    How machine learning can create a more relevant, profitable e-commerce experience

    By Mike Griffin
    The INK_MGMT leadership team.

    New talent agency aims to help Black creatives find jobs

    By Brian Bonilla
    TikTok video of legal baddie explaining ChatGPT4

    Marketers using AI are relying on social media for ChatGPT and DALL-E knowledge

    By Asa Hiken
    Caitlin Clark, Azzi Fudd and Cavinder Twins demonstrate sponsorships on Instagram

    How a possible TikTok ban could impact NIL deals

    By Erika Wheless
    Former R/GA office

    How R/GA layoffs and leadership changes are impacting the agency—behind the issues and what's next

    By Brian Bonilla

    Most Popular

    1

    Pepsi reveals new logo—inside the rebrand featuring electric blue and black

    2

    How R/GA layoffs and leadership changes are impacting the agency—behind the issues and what's next

    3

    Levi’s use of AI models to increase diversity incites backlash

    4

    See the finalists for Ad Age's 2023 Creativity Awards

    5

    Heinz ads take aim at restaurants that refill its iconic bottles with generic ketchup

    6

    11 ‘granfluencer’ accounts changing influencer marketing

    7

    Why NYC restaurants are starting DTC brands

    Creativity

    Airbnb sets more candid photos to great songs in new round of ‘Categories’ ads
    Airbnb sets more candid photos to great songs in new round of ‘Categories’ ads
    Airbnb
    Budweiser turned bar coasters into vinyl records to support underground rappers in Brazil
    Budweiser turned bar coasters into vinyl records to support underground rappers in Brazil
    Wieden & Kennedy
    Heinz ads take aim at restaurants that refill its iconic bottles with generic ketchup
    Heinz ads take aim at restaurants that refill its iconic bottles with generic ketchup
    Rethink
    Take 5 is giving free washes to cars that are pooped on by its ‘official pigeon’
    Take 5 is giving free washes to cars that are pooped on by its ‘official pigeon’
    Erich & Kallman
    Coca-Cola voice campaign urges viewers to tell Alexa when they see Coke in movies and shows
    Coca-Cola voice campaign urges viewers to tell Alexa when they see Coke in movies and shows
    VMLY&R Commerce
    Tired of jumping through hoops? Tangerine Bank can help you plot your escape
    Tired of jumping through hoops? Tangerine Bank can help you plot your escape
    Rethink
    Scammers have been impersonating Keanu Reeves online—in these ads, deepfake Keanu fights back
    Scammers have been impersonating Keanu Reeves online—in these ads, deepfake Keanu fights back
    Zulu Alpha Kilo
    Ford taps Sydney Sweeney, Dee Bryant and Kai Lenny for new ‘Built Ford Proud’ work
    Ford taps Sydney Sweeney, Dee Bryant and Kai Lenny for new ‘Built Ford Proud’ work
    Wieden & Kennedy - New York
    Powerful photo series challenges the perception of older people with Down syndrome
    Powerful photo series challenges the perception of older people with Down syndrome
    This outdoor apparel brand’s new ad is a real cliffhanger
    This outdoor apparel brand’s new ad is a real cliffhanger
    The Monkeys
    GameStop nerds out with IYKYK-style ads about gaming culture
    GameStop nerds out with IYKYK-style ads about gaming culture
    World Famous
    Nike unveils AFC Richmond gear to celebrate Ted Lasso season 3
    Nike unveils AFC Richmond gear to celebrate Ted Lasso season 3
    Apple and Megaforce are floating on air in peacefully escapist AirPods Pro ad
    Apple and Megaforce are floating on air in peacefully escapist AirPods Pro ad
    TBWA/Media Arts Lab
    Featured
    Ad Age Leading Women Class of 2022

    Final call for Leading Women nominations

    By Ad Age Staff
    Publishing Partner:
    AA 20230307 PP Cadent 3x2

    Taking a fresh look at addressable for today’s TV ecosystem

    By Andrew Horlick
    Ad Age Agency A-LIst

    Introducing the 2023 Ad Age Agency A-List winners

    By Judann Pollack
    Illustration of speech bubbles of diverse people. Diversity, multicultural, inclusion concept. Communication in the workplace

    Ad Age 2022 Diversity Council

    20211202_Datacenter-BigList_3x2.png

    Top marketers, brands and agencies, ranked—The Big List

    Most Popular

    8

    Take 5 is giving free washes to cars that are pooped on by its ‘official pigeon’

    9

    Meta prioritizes TikTok-style videos as it drops in-stream reserve ads

    10

    Eos enters men's shaving category with Mischief ads mocking rivals’ insufferable manliness

    11

    What WPP’s Obviously acquisition means for VMLY&R’s influencer marketing strategy

    12

    Adidas opposes Black Lives Matter's 3-stripe trademark application

    13

    Snapchat hires Microsoft ad leader as it rebuilds its sales team

    AD AGE WAKE-UP CALL (DAILY)

    Get the highlights of the most important daily news delivered to your inbox every weekday morning, combining Ad Age reporting with key developments from other sources, plus our ICYMI roundup of the week’s best every Saturday.

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2023
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Help Desk
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video
      • The top 5 most creative brand ideas you need to know about right now
    • Featured
      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs
      • Ad spending data
      • AI and marketing
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates