The NFL’s Gen Z and Gen Alpha marketing strategy—inside the league’s Disney and Nickelodeon broadcasts
Dentsu brings keyword buying to connected TV to improve brand safety and targeting
Diana Flores, star of the NFL’s Super Bowl ad, on making change for women in sports
Artificial intelligence—how brands will face unprecedented scrutiny from consumers using the same tools

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The latest Super Bowl, NFL and college football marketing news
The NFL’s Gen Z and Gen Alpha marketing strategy—inside the league’s Disney and Nickelodeon broadcasts
Netflix, which just shipped its last DVDs, thanks viewers for watching in nostalgic campaign
How Honda is marketing its first mainstream EV
Agency news you need to know this week
Artificial intelligence—how brands will face unprecedented scrutiny from consumers using the same tools
Dentsu brings keyword buying to connected TV to improve brand safety and targeting
Diana Flores, star of the NFL’s Super Bowl ad, on making change for women in sports
Marketing winners and losers of the week
AMC Networks launches ad tier—what advertisers need to know
Amazon puts its massive media account into review
Kimberly-Clark appoints Publicis to handle US media
MullenLowe names regional US presidents and creates chief culture officer position
Taylor Swift and Travis Kelce—how Heinz, Dunkin’ and other brands are playing into the new relationship
Issa Rae’s marketing division Fête enters into a strategic partnership with Team Epiphany
Creator and influencer trends brand marketers need to know about right now
AI and marketing—news about ChatGPT, DALL-E 2 and other tools
How retailer CB2 is using AI to make streaming TV ads from its social media content
Why Spotify is growing its connected TV ad business
The top 5 food and beverage marketing ideas to know about right now
PepsiCo’s Esperanza Teasdale on the cultural rhythms of ‘Muévelo con Pepsi’
Unhealthy agency-client relationships—6 ways to fix them
5 new TikTok trends that brands can follow
Why chief customer officer is the hottest job in retail
Uber awards OMG the majority of its global media business
Meta brings celebrity AI chatbots and image generators to Instagram and other apps
Climate activists demand Havas lose its B Corp status after Shell media win
Watch the newest commercials from AT&T, Liberty Mutual, T-Mobile and more
Inside the NFL’s Taylor Swift era—how the league is marketing to its new fans
Ad Age Media Summit—last chance for tickets
Creativity is being threatened by questionable work habits—here’s how to fix them
How car repair is being disrupted by mobile offerings and valet service
Lili Gil Valletta on embedding empathy and inclusion into marketing
Gen Z and sustainability—how retailers risk losing relevance and market share
How Fender Music keeps an iconic brand growing
6 AI tools besides ChatGPT for marketers to know about
How Amazon Prime Video is pitching its new ad tier to brands
Watch—Gen Z roundtable on AI
Panera releases TikTok-inspired Roman Empire menu
Media measurement uncertainty—tracking TV, social and digital
Nielsen pulls its Gracenote data from rival VideoAmp, others mull alternatives
FTC sues Amazon in landmark antitrust case over marketplace
Lena Dunham signs with Biscuit Filmworks to shoot her first commercials
Grubhub enlists Snoop Dogg to help with stagnant sales—see the new ads
How e.l.f. turned its Jennifer Coolidge Super Bowl ad outtake into a new product
ISpot gets MRC accreditation for its ad catalog, in possible step toward broader audit
Chemistry’s Mike Valdes-Fauli on hyping Inter Miami CF’s ‘first draught pick’ in partnership with Heineken
AR influences Gen Z shoppers—but older demos skeptical of virtual try-ons
Watch: Purpose marketing hits and misses from Apple, Dove, eBay, Greenpeace and more
How the NFL, NBA, NHL and MLB are growing international fandom—behind the marketing and sponsorships
The CW names media AOR as it seeks live sports audience
Watch the newest commercials from FanDuel, Pfizer, Ricola and more
DTC marketing news and trends—tracking the industry ups and downs
Hollywood Screenwriters reach tentative deal to end five-month strike
TikTok’s Tube Girl trend—how brands are embracing her self-confidence ethos
View all latest news
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Creativity
See Ad Age’s new Creativity Blog for today’s top advertising and design news
See Ad Age’s new Creativity Blog for today’s top advertising and design news
Netflix, which just shipped its last DVDs, thanks viewers for watching in nostalgic campaign
Netflix, which just shipped its last DVDs, thanks viewers for watching in nostalgic campaign
Ways & Means
Heidi and Spencer Pratt grow old before their time in Mint Mobile’s ‘Golden Bachelor’ ad
Heidi and Spencer Pratt grow old before their time in Mint Mobile’s ‘Golden Bachelor’ ad
Maximum Effort
The Los Angeles Rams and Sleep Number tell the story of safety Jordan Fuller’s return from injury
The Los Angeles Rams and Sleep Number tell the story of safety Jordan Fuller’s return from injury
Rams Studios
Party City shows how to really freak people out in real-life Halloween prank campaign
Party City shows how to really freak people out in real-life Halloween prank campaign
22squared
A man’s epic longboard ride is a metaphor for life in LG’s striking ‘Life’s Good’ manifesto spot
A man’s epic longboard ride is a metaphor for life in LG’s striking ‘Life’s Good’ manifesto spot
TBWA/Chiat/Day-New York
Winnie-the-Pooh’s Hundred Acre Wood is deforested in toilet paper brand’s update of the children’s classic
Winnie-the-Pooh’s Hundred Acre Wood is deforested in toilet paper brand’s update of the children’s classic
Who Gives a Crap
Sandy Hook Promise’s new PSA stars a bunch of comedians—but it’s no laughing matter
Sandy Hook Promise’s new PSA stars a bunch of comedians—but it’s no laughing matter
BBDO-New York
Megan Thee Stallion talks mental health in Ad Council’s latest ‘Seize the Awkward’ campaign
Megan Thee Stallion talks mental health in Ad Council’s latest ‘Seize the Awkward’ campaign
Droga5
Mattel’s Hot Wheels unleashes cinematic ad about how kids learn from failure
Mattel’s Hot Wheels unleashes cinematic ad about how kids learn from failure
BBH-USA
Little Spoon, the kids’ food brand, recruits ’90s sitcom stars to stoke young parents’ nostalgia
Little Spoon, the kids’ food brand, recruits ’90s sitcom stars to stoke young parents’ nostalgia
Dialogue New York
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