Advertising & Marketing Technology News | Ad Age

Viral YouTube stunts—how brands are partnering with the creators behind them

How Disney and YouTube are experimenting with AI in video advertising

Tombras hires its first executive creative director from Maximum Effort

Montana TikTok ban—how creators and marketers are navigating the uncertainty

The top 5 creative campaigns you need to know about right now

Viral YouTube stunts—how brands are partnering with the creators behind them

Buying a car—3 reasons automakers and dealers need to rethink their consumer relationships

Tombras hires its first executive creative director from Maximum Effort

How Disney and YouTube are experimenting with AI in video advertising

Montana TikTok ban—how creators and marketers are navigating the uncertainty

Watch the newest commercials from Sherwin-Williams, Dramamine, Verizon and more

Filmmaker Byron Atienza on the Paul McCartney project that changed his life

Agency news you need to know this week

Marketing winners and losers of the week

Elon Musk and Ford CEO Jim Farley announce EV collaboration on Twitter Spaces

Watch the newest commercials from McDonald’s, SeatGeek, Budweiser and more

AI and marketing—news about ChatGPT, DALL-E 2 and other tools

TikTok is testing its own AI chatbot

Mego Lin on making the visual poem ‘Defy’ in response to anti-Asian hate crimes

Why Black-owned media favors direct sales over programmatic advertising

TikTok videos come to airports in ReachTV deal

Ad Age Breakout Brand Leaders award—what to know before you enter

How brands can reach AANHPI consumers with culturally relevant creative

How Larroudé filled a gap in the shoe market—and got on the feet of celebrities

The Bioré-gun violence TikTok controversy—4 questions our industry should be asking

Top 5 metaverse moments to know about right now

Why can’t ad agencies make money?

Why this top agency creative director left in search of ‘Beautiful Thinkers’

Why the pitch process needs to change, according to agencies

Twitter and marketing updates during Elon Musk's ownership

Goodby Silverstein & Partners names new president

The North Face continues Pride push amid LGBTQ+ marketing backlash

Taco Bell CMO Taylor Montgomery on ‘Taco Tuesday’ trademark fight

Suntory channels 'Lost in Translation' in 100th anniversary ad starring Keanu Reeves

4 reasons why you should leverage programmatic account-based marketing

Web3 and metaverse marketing—tracking virtual activations and more

How the Solana blockchain is integrating ChatGPT to simplify Web3 experiences for users

Layoffs and budget cuts—tracking economic moves and news

Watch the newest commercials from Netflix, Coca-Cola, Apple and more

Apple’s new privacy ad has Jane Lynch gleefully reveal patients’ health problems

Creativity—see today’s best new work in advertising and design

Media measurement uncertainty—tracking TV, social and digital

Target removes certain Pride merchandise, blames ‘volatile circumstances’

California names Duncan Channon lead agency on $40 million opioid education campaign

Horizon reaches currency deal with Nielsen rival VideoAmp

W+K’s Mimi Munoz on the struggle to break the myth of the ‘model minority’

Geico's top marketer on the brand's approach amid insurance upheaval

How McDonald's and other restaurant brands are driving loyalty apps in face of inflation

The 10 most trusted brands—and why Gen Z's trust is hard to earn

Screenvision and TikTok partner to bring Gen Z moviegoers to brands

Publicis increases AI investment by taking full stake in AI Labs

Watch the newest commercials from Etsy, AT&T, Google Pixel and more

How Google's AI-generated advertising tools will put brands into search chat

Peloton seeks comeback with brand refresh under new CMO—behind the strategy

Watch here—The future of TV

Walmart's retail media network names creative agency partners for its self-service tool

Behind Ocean Spray's partnerships with Absolut and Hershey

Director Ehsan on learning to make work that’s ‘unapologetically me’

Kraft Singles undergoes rebrand as part of Gen Z marketing push

AANHPI Heritage Month—leadership lessons from a Korean-American media agency CEO

Coinbase doubles down on financial reform in newest ads

Future of chief metaverse officer—how brands are rethinking the Web3 role

TikTok sues Montana to block first statewide ban of app

Watch the newest commercials from Subway, Autograph Collection, Stir and more

View all latest news

1

Geico’s new ads pair a celebrity with the gecko mascot for first time

2

The North Face continues Pride push amid LGBTQ+ marketing backlash

3

The 10 most trusted brands—and why Gen Z's trust is hard to earn

4

Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy

5

Why can’t ad agencies make money?

6

Why the pitch process needs to change, according to agencies

7

Marketing winners and losers of the week

Featured

Digital trophies for Ad Age's Web3 Marketing Trailblazers awards.

Web3 Marketing Trailblazers 2023

By Ad Age Staff

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AA 20230517 eBay Ads 3x2

EBay Ads’ Home & Garden Research Helps Brands Capitalize on Seasonal Trends

Ad Age introduces new award for brand marketers

Ad Age Creativity Awards Winners

Introducing the winners of the 2023 Ad Age Creativity Awards

Illustration of speech bubbles of diverse people. Diversity, multicultural, inclusion concept. Communication in the workplace

Ad Age 2022 Diversity Council

8

Creepy ads at L.A. construction site promise a real-estate development 144 stories underground

9

Apple’s new privacy ad has Jane Lynch gleefully reveal patients’ health problems

10

Inside Verizon CMO Diego Scotti's exit—how his creativity clashed with the company's cost-efficiency focus

11

TikTok videos come to airports in ReachTV deal

12

Paul Giamatti plays Scrooge in Verizon holiday ad

13

Kraft Mac and Cheese eaters enjoy ‘deluxified’ comfort in ads for new frozen dinners