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The NFL’s Gen Z and Gen Alpha marketing strategy—inside the league’s Disney and Nickelodeon broadcasts

Dentsu brings keyword buying to connected TV to improve brand safety and targeting

Diana Flores, star of the NFL’s Super Bowl ad, on making change for women in sports

Artificial intelligence—how brands will face unprecedented scrutiny from consumers using the same tools

Web3 and metaverse marketing—tracking virtual activations and more

How digitizing sales can generate growth and deliver cost efficiencies at the same time

Watch the newest commercials from Progressive, Campbell’s, Subaru and more

The latest Super Bowl, NFL and college football marketing news

The NFL’s Gen Z and Gen Alpha marketing strategy—inside the league’s Disney and Nickelodeon broadcasts

Netflix, which just shipped its last DVDs, thanks viewers for watching in nostalgic campaign

How Honda is marketing its first mainstream EV

Agency news you need to know this week

Artificial intelligence—how brands will face unprecedented scrutiny from consumers using the same tools

Dentsu brings keyword buying to connected TV to improve brand safety and targeting

Diana Flores, star of the NFL’s Super Bowl ad, on making change for women in sports

Marketing winners and losers of the week

AMC Networks launches ad tier—what advertisers need to know

Amazon puts its massive media account into review

Kimberly-Clark appoints Publicis to handle US media

MullenLowe names regional US presidents and creates chief culture officer position

Taylor Swift and Travis Kelce—how Heinz, Dunkin’ and other brands are playing into the new relationship

How to stand out this BFCM with microsegmentation

Issa Rae’s marketing division Fête enters into a strategic partnership with Team Epiphany

Creator and influencer trends brand marketers need to know about right now

AI and marketing—news about ChatGPT, DALL-E 2 and other tools

How retailer CB2 is using AI to make streaming TV ads from its social media content

Why Spotify is growing its connected TV ad business

The top 5 food and beverage marketing ideas to know about right now

PepsiCo’s Esperanza Teasdale on the cultural rhythms of ‘Muévelo con Pepsi’

Unhealthy agency-client relationships—6 ways to fix them

5 new TikTok trends that brands can follow

Why chief customer officer is the hottest job in retail

Uber awards OMG the majority of its global media business

Meta brings celebrity AI chatbots and image generators to Instagram and other apps

Climate activists demand Havas lose its B Corp status after Shell media win

Watch the newest commercials from AT&T, Liberty Mutual, T-Mobile and more

Inside the NFL’s Taylor Swift era—how the league is marketing to its new fans

Top 5 game-changing influencer campaigns

How to realize the full potential of converged TV advertising

Ad Age Media Summit—last chance for tickets

Creativity is being threatened by questionable work habits—here’s how to fix them

How car repair is being disrupted by mobile offerings and valet service

Lili Gil Valletta on embedding empathy and inclusion into marketing

Gen Z and sustainability—how retailers risk losing relevance and market share

How Fender Music keeps an iconic brand growing

6 AI tools besides ChatGPT for marketers to know about

How Amazon Prime Video is pitching its new ad tier to brands

Watch—Gen Z roundtable on AI

Panera releases TikTok-inspired Roman Empire menu

4 ways live music takes loyalty programs to the next level

Media measurement uncertainty—tracking TV, social and digital

Nielsen pulls its Gracenote data from rival VideoAmp, others mull alternatives

FTC sues Amazon in landmark antitrust case over marketplace

Lena Dunham signs with Biscuit Filmworks to shoot her first commercials

Grubhub enlists Snoop Dogg to help with stagnant sales—see the new ads

How e.l.f. turned its Jennifer Coolidge Super Bowl ad outtake into a new product

ISpot gets MRC accreditation for its ad catalog, in possible step toward broader audit

Chemistry’s Mike Valdes-Fauli on hyping Inter Miami CF’s ‘first draught pick’ in partnership with Heineken

AR influences Gen Z shoppers—but older demos skeptical of virtual try-ons

Watch: Purpose marketing hits and misses from Apple, Dove, eBay, Greenpeace and more

How the NFL, NBA, NHL and MLB are growing international fandom—behind the marketing and sponsorships

The CW names media AOR as it seeks live sports audience

How Leagues Cup supercharged soccer and its advertising partners

Watch the newest commercials from FanDuel, Pfizer, Ricola and more

View all latest news

1

Amazon puts its massive media account into review

2

Kimberly-Clark appoints Publicis to handle US media

3

Taylor Swift and Travis Kelce—how Heinz, Dunkin’ and other brands are playing into the new relationship

4

MullenLowe names regional US presidents and creates chief culture officer position

5

Inside Verizon’s comic iPhone 15 Pro campaign with Jason Bateman and Sean Hayes

6

Issa Rae’s marketing division Fête enters into a strategic partnership with Team Epiphany

7

Uber awards OMG the majority of its global media business

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Dentsu brings keyword buying to connected TV to improve brand safety and targeting

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Inside the NFL’s Taylor Swift era—how the league is marketing to its new fans

10

How Honda is marketing its first mainstream EV

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Why Spotify is growing its connected TV ad business

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How Amazon Prime Video is pitching its new ad tier to brands

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