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How TikTok’s ad measurement is changing and what it means for brands
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Paramount to help brands create influencer content around Super Bowl, other sporting events

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Creativity
See Ad Age’s new Creativity Blog for today’s top advertising and design news
See Ad Age’s new Creativity Blog for today’s top advertising and design news
Chili’s grills kids about life in darkly funny Chicken Crispers ads from Mischief
Chili’s grills kids about life in darkly funny Chicken Crispers ads from Mischief
Mischief
Wonder Bread is helping to sell fan-made creations inspired by the brand
Wonder Bread is helping to sell fan-made creations inspired by the brand
Rethink
An amusement park seeks volunteers for a ‘Peak Fear Experiment’ to test the limits of horror
An amusement park seeks volunteers for a ‘Peak Fear Experiment’ to test the limits of horror
Welcom
GE’s epic new ad celebrates past innovations while looking ahead to GE Aerospace and GE Vernova
GE’s epic new ad celebrates past innovations while looking ahead to GE Aerospace and GE Vernova
BBDO-New York
Nick Offerman gets down and dirty in campaign about cover crops and climate-friendly agriculture
Nick Offerman gets down and dirty in campaign about cover crops and climate-friendly agriculture
Upshot
Every Man Jack, the grooming brand, dreamed up a beard band to sing about your facial hair
Every Man Jack, the grooming brand, dreamed up a beard band to sing about your facial hair
Party Land
Liquid Death made a Tom Segura ‘glory hole’ for an innuendo-filled way to recycle
Liquid Death made a Tom Segura ‘glory hole’ for an innuendo-filled way to recycle
Liquid Death
Zulu Alpha Kilo comically skewers the normalizing of unpaid internships in business
Zulu Alpha Kilo comically skewers the normalizing of unpaid internships in business
Zulu Alpha Kilo
‘F*** you, pumpkin spice.’ Aviation Gin’s new ad takes aim at fall’s favorite flavor
‘F*** you, pumpkin spice.’ Aviation Gin’s new ad takes aim at fall’s favorite flavor
Maximum Effort
Ads for Jai Alai beer start with the basics—how to pronounce it
Ads for Jai Alai beer start with the basics—how to pronounce it
SRG
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