Advertising, Marketing, Agency, Tech and Data News | Ad Age

How agencies are prioritizing mental health two years into the pandemic

Watch live 11:30 a.m. EDT: PacSun’s president talks crypto, NFTs and Gen Z

Small Agency Conference & Awards returns in July

Why crypto payments could be a powerful marketing tool

The top 5 brand TikToks you need to know about right now

First-party data—how loyalty apps can capture actionable intelligence

How agencies are prioritizing mental health two years into the pandemic

Small Agency Conference & Awards returns in July

Watch live 11:30 a.m. EDT: PacSun’s president talks crypto, NFTs and Gen Z

Paramount's breezy upfronts pitch shows just how much the TV industry has changed

Upfronts 2022—Warner Bros. Discovery's debut, Paramount keeps it brief and unscripted fare rules (again)

'The Lost Class' wins top honors at the ADC awards

Grubhub’s 'free' lunch promotion causes chaos in New York

Burrell media exec Linda Jefferson dies following illness

Warner Bros. Discovery heavily plugs unscripted in its first upfront

Watch the newest commercials from Chrysler, Domino’s, Frito-Lay and more

Roe v. Wade—tracking brand and agency reaction

Target plummets most since 1987 as inflation hurts margins

TV characters beloved by ad industry leaders when they were kids

How a DTC hair color brand builds on its pandemic boom—behind Madison Reed's rise

Fall TV schedules downplayed as networks focus on streaming efforts

TikTok’s new ad feature to help brands find smaller creators

How Procter & Gamble and Unilever are extending LGBTQ+ efforts well beyond Pride month

Deutsch New York hires FCB’s Samira Ansari as chief creative officer

New creative content company SuperBloom House aims to connect brands and creators

Why crypto payments could be a powerful marketing tool

Mental Health Awareness Month—how brands are supporting the cause

A celebration of creative excellence for AAPI Heritage Month 2022

Behind Behr Paint’s use of NFTs, Katy Perry and more to attract young buyers

Why L'Oreal doubled spending on YouTube connected TV

YouTube deploys ad frequency caps to woo TV dollars at Brandcast

Disney is mum on additional Disney+ ad plans during upfront event

Upfronts 2022—Disney+ commits to showing fewer ads and Univision’s Speciale brings the moves

Netflix lays off 150 staffers after losing subscribers

Watch the newest commercials from Samsung, Nike, Cheetos and more

Ad trade groups release guide for marketers on working with diverse media suppliers

How NFTs are used by marketers—a continually updated list

Walmart shares fall as inflation takes its toll

The ad world reacts to Roe v. Wade news

Disney reveals its Disney+ ad plans ahead of upfront

Brands need to strike a balance to succeed in the metaverse

Influencer marketing strategies could be missing a market of 1 billion deaf and disabled people

Elon Musk says Twitter must prove bot claims for $44 billion deal to proceed

Why Huge is swapping many of its physical offices for experiences and co-working spaces

5 questions with Edward Norton, EDO co-founder

Nielsen measurement alternative tests reveal concerning data trend

The truth about TV for marketers during the upfronts

Employee trust—4 ways to maintain progress made during the pandemic

Chrysler uses #VanLife as a foil to market its Pacifica

Controversial livestreams highlight the brand safety pressure that persists on social media

Justin Bieber cold brew joins menu at Tim Hortons

Upfronts 2022—NBCU’s reality TV parade and Fox’s schedule-less presentation headline day one

Twitter CEO tweets about spam accounts, Elon Musk responds with a poop emoji

Watch the newest commercials from LegalZoom, Subway, Chipotle and more

How Fox is incorporating NFTs into new show 'Krapopolis'

Inclusive programming has made small but hopeful progress, ANA finds

Why affinity is the key to successful marketing campaigns

Roe v. Wade—Starbucks offers to reimburse employees for abortion travel

Watch: Forever21's new CEO on its rebrand and using creators

Nike resurrects Spike Lee’s Mars Blackmon in 50th anniversary campaign

United Airlines debuts biggest brand campaign in nearly a decade as travel rebounds

Netflix’s ‘Stranger Things’ marketing offers clues to its streaming wars plan

Nancy Hill becomes CEO of independent agency Marcus Thomas

McDonald's to sell its Russia business, leave country altogether

View all latest news

1

Nike resurrects Spike Lee’s Mars Blackmon in 50th anniversary campaign

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TikTok’s new ad feature to help brands find smaller creators

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Chrysler uses #VanLife as a foil to market its Pacifica

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Jennifer Aniston on health, her latest brand partnership and ‘no uterus, no opinion’

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Why Huge is swapping many of its physical offices for experiences and co-working spaces

6

Deutsch New York hires FCB’s Samira Ansari as chief creative officer

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How Procter & Gamble and Unilever are extending LGBTQ+ efforts well beyond Pride month

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Nielsen measurement alternative tests reveal concerning data trend

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See John McEnroe play against his younger self in Michelob Ultra's IRL-meets-virtual tennis match

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Why crypto payments could be a powerful marketing tool

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New creative content company SuperBloom House aims to connect brands and creators

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YouTube deploys ad frequency caps to woo TV dollars at Brandcast