How marketers got back in the game
Published on June 27, 2022
Top U.S. advertisers powered up ad spending in 2021 with the biggest percentage increase since the 1970s. Key rankings, stats and analysis from Ad Age’s 67th annual report on marketers and marketing.
Advertisers open the spigot
Marketing spending surged as advertisers, consumers and the economy emerged from lockdown
U.S. advertising forecasts—and a look back
Ad spending during recessions. Ad forecasts and data from GroupM and Zenith for 2022 and 2023
25 biggest advertisers
Top advertisers based on total U.S. ad spending
Biggest brands based on measured media
Most-advertised brands based on 2021 U.S. measured-media spending from Kantar
Who spent more (and less)
Marketers with the sharpest U.S. ad spending increases and decreases in 2021
Share breakouts for marketers and brands
U.S. share and ad spending by category for marketers and brands
U.S. measured-media spending
U.S. measured-media spending by medium and category from Kantar. Biggest advertisers by medium
Datacenter: Full report
The full set of rankings and data from Ad Age’s annual report on marketers and marketing. Exclusive expanded content available to Ad Age Datacenter subscribers
Datacenter: Advertisers database
Ad spending, brands, profiles, executives and agency rosters for 100 biggest U.S. advertisers. Exclusive expanded content available to Ad Age Datacenter subscribers
Datacenter: About the report
How Ad Age produced its 67th annual report on marketers and marketing
Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more.
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