January 24, 2022

Fifty companies doing a standout job. Ad Age examines workplace factors that separate the best from the rest.

By Bradley Johnson
Illustration by Queenbe Monyei

Companies with 200 or fewer employees

No. 2 


Digital agency

During a time when the workplace has been redefined across the industry, Organic is making its first appearance on the Ad Age Best Places to Work list.

To help give employees a voice, Organic offers biweekly “un-townhall” meetings, a time for employees to discuss culture, DE&I issues, the implications of race, class and gender in the agency’s work and transparency around agency statistics—which are shared quarterly.

“After the murder of George Floyd, we didn’t know what to do or how to react, but I knew that we needed a space together to be able to express how scared and sad we were and how difficult it was for our BIPOC colleagues,” said CEO Cathy Chan Butler. “We don’t think about diversity as a specific workstream. Everybody’s invested in it because we all believe in it.”

The agency also formed a diversity work panel—the agency’s workforce is 60% female and 40% people of color—that reviews all creative work that leaves the agency.

 Organic’s first “in real life” party, where employees were able to gather outside of work after months of working remotely. 

During Asian Heritage Month, the staff enjoyed a remote dumpling-making class taught by CEO Cathy Chan Butler. 

Butler and Chief Experience Officer Andrew Carlson, who joined Organic in 2019, quickly adopted a work-from-anywhere model when the pandemic hit while keeping the office open for those who need it.

Other notable policies and offerings include a free Headspace subscription for all employees, monthly emotional intelligence-based training, no meetings after 1 p.m. on Fridays, three additional days of summer PTO and an annual $250 self-learning stipend for books, conferences and classes.

“We don’t think about diversity as a specific workstream. Everybody’s invested in it because we all believe in it.”

Cathy Chan Butler, Organic

Butler, who is Asian American, has taken a hands-on approach to the agency’s diversity efforts. She co-founded an AAPI employee resource group for Omnicom Precision Marketing Group, the agency network that includes Organic. The agency network has other employee resource groups for women, people with disabilities, BIPOC and Latinx employees. Butler even hosted her own virtual dumpling cooking class where she shared her parents’ immigration story and a demo of her grandmother’s dumpling recipe.

—Brian Bonilla

To read more about Ad Age's 2022 Best Places to Work, please click here .

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