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A-List & Creativity Awards 2025

Flower Shop is a Standout on Ad Age’s 2025 A-List

By Parker Herren. Published on March 10, 2025.

Mary Lou Bunn, CEO and founder, and Alastair Merry, chief creative officer and founder, have propelled Flower Shop into a $2 million shop. Credit: Jeremy Liebman

Only two years into its existence, Flower Shop is blooming: It grew revenue by 54% last year to $2 million and expanded to five full-time employees.

The independent agency was launched in 2022 by former TBWA executives Alastair Merry and Mary Lou Bunn and posted a 30% rise in organic revenue. The shop cites its size and independence as important factors in its success.

“As a self-funded, independent agency, we’re free from legacy agreements and holding-company margin mandates,” the agency said in its entry. “That means we can focus entirely on being cash-positive and charging fees that reflect the true value we bring to the table. Our goal isn’t just to create great work; it’s to redefine the way creative partnerships operate.”

Flower Shop’s top accounts include Topps, Professional Women’s Hockey League and On Running.

For the hockey league, Flower Shop redesigned the brands for each of its six teams, which it was tasked to do with a three-month deadline. The agency conducted extensive in-person research for each team’s city and grounded the series of new logos in cultural iconography—The Boston Fleet’s anchor-like “B” takes inspiration from the city’s port town history and The New York Sirens’ name references the city’s noisy soundscape, for example.

The New York City-based agency is also an active member of its community, celebrating both the diversity of its Lower East Side location as well as its minority ownership. In 2024, the agency launched multiple neighborhood and industry initiatives. To support career growth for ad creatives, Flower Shop hosted an open hours session in which it reviewed portfolios and gave feedback to young advertising hopefuls, and hosted information sessions for aspiring talent in partnership with D&AD Shift.

Flower Shop also hosted a holiday pop-up, transforming the agency headquarters into a retail space for local businesses as well as New York City clients. The agency also volunteers with the Bowery Mission to give back to those in need within its local community.

See all of Ad Age's 2025 Agency A-List winners here.