Social media commerce holiday marketing guide 2021

Ad Age's holiday social commerce guideShopping is going social this holiday season.Image courtesy of iStock. Published on November 16, 2021Ad Age's holiday social commerce guideShopping is going social this holiday season.Image courtesy of iStock. Published on November 16, 2021Black Friday shopping sprees no longer require bundling up after your Thanksgiving feast to wait in snaking lines and fight for the hottest toys and gadgets before they fly off the shelves. Instead, gift-giving in 2021 might be as easy as scrolling social platforms.Nearly every major social platform, including Facebook, Twitter, TikTok, Snapchat and Pinterest, has spent the past year investing in social commerce capabilities: these include hosting livestream events, virtual product try-ons, and in-app checkout. The ultimate goal: proving they can help brands drive sales. And this holiday season they will be put to the test by brands eager to explore the metaverse and find new ways to connect with hard-to-reach millennials and Gen Z.Ad Age is exploring the various facets of social commerce and how it has transformed in the past year.FeaturedHow NFTs and the metaverse could solve holiday supply chain issuesHow brands can tap social platforms' shopping capabilitiesEven influencers are impacted by supply chain shortagesHow big retail chains are using social marketing this holidayMore social commerce news from Ad AgeSupply chain issues threaten ad spending comeback this holiday seasonBy Adrianne PasquarelliHasbro to host first livestream shopping eventBy Adrianne PasquarelliYouTube enters the holiday shopping wars with live commerce eventBy Erika WhelessFacebook expands live shopping heading into the holidaysBy Erika WhelessWest Elm’s first TikTok campaign promotes Toms slipper collaborationBy Erika WhelessNBCUniversal's holiday commerce push includes augmented reality storeBy Ethan Jakob CraftHow Gen Z and millennials will be shopping this holiday seasonBy Adrianne PasquarelliHere’s what Target has planned this holiday seasonBy Adrianne PasquarelliWhy social commerce is the future of shopping onlineBy Brooke Ramsey5 ways brands can make the most of the holiday shopping seasonBy Jayna KotharyWeb production by Corey Holmes.

Ad Age 2021 holiday social commerce guide

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