World's Largest Advertisers 2022—What's inside

From gloom to boom. (But recession may loom.) Published on Dec. 5, 2022 Top global advertisers rebounded in 2021 from pandemic gloom to recovery boom, but spending growth slowed in 2022. Rampant expectations of recession presage a rough and rocky 2023. Key rankings, stats and analysis from Ad Age’s 36th annual global report on marketers and marketing. What's up (and down) with the top 100 Ad spending surged in 2021, but growth slowed in 2022 as marketers braced for rougher times Fast facts and figures Summary stats about the World's Largest Advertisers 25 biggest advertisers Top advertisers based on total worldwide ad spending Who spent more (and less) Marketers with the sharpest worldwide ad spending increases and decreases in 2021 Top 100 based on category and headquarters Summary tables for World's Largest Advertisers World's Largest Advertisers Percent change in total worldwide advertising spending for top 100 Datacenter: Full report Exclusive expanded content for Ad Age Datacenter subscribers: Top 100 rankings, key agency relationships, executives, company profiles. Top 10 advertisers by country Ad Age Datacenter features premium content, including profiles of the biggest advertisers, agency companies and more. Questions? We can be reached at Datacenter@AdAge.com. Web production by Corey Holmes.

World's Largest Advertisers 2022—What's inside

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