Quantcast
a4 Media | AdAge
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • Careers
  • Calendar
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • The 2019 Ad Age A-List & Creativity Award Winners
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
    • Super Bowl NewsSee All

      • Special Report
      • Commercial Archive
      • Who's buying ads this year?
    • Required ReadingSee All

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • The 2019 Ad Age A-List & Creativity Award Winners
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
    • Super Bowl NewsSee All

      • Special Report
      • Commercial Archive
      • Who's buying ads this year?
    • Required ReadingSee All

    AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • Careers
    • Calendar
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Marketers of the year
    • Super Bowl news
    • Health & Wellness event
    • Enter A-List now
    • Creativity Top 5
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Latest
      • YouTube's pushback on kids’ privacy criticized by consumer groups

        YouTube's pushback on kids’ privacy criticized by consumer groups

        5 hours 50 min ago

      •  Pepsi blurs boundaries with new cola-coffee drink

        Pepsi blurs boundaries with new cola-coffee drink

        By E.J. Schultz - 6 hours 27 min ago

      • Cheeze-It, Makers Mark and Sparkle paper towels test Hulu binge ads

        Cheeze-It, Makers Mark and Sparkle paper towels test Hulu binge ads

        By Jeanine Poggi - 6 hours 33 min ago

      • 3 ways to get back to the human at the center of TV advertising

        3 ways to get back to the human at the center of TV advertising

        By Paul Alfieri - 8 hours 14 min ago

      • The Peloton ad actress speaks out: ‘Honestly, I think it was just my face’

        The Peloton ad actress speaks out: ‘Honestly, I think it was just my face’

        By E.J. Schultz - 8 hours 38 min ago

    • Editor's Picks
      • The marketing challenge of convincing customers to upgrade to 5G

        The marketing challenge of convincing customers to upgrade to 5G

        By George P. Slefo - 4 months ago

      • Study finds more Hispanics than non-Hispanics view cannabis as beneficial

        Study finds more Hispanics than non-Hispanics view cannabis as beneficial

        By Julie Liesse - 4 months ago

      • 5 creative ideas for breathing new life into the sputtering auto industry

        5 creative ideas for breathing new life into the sputtering auto industry

        By Mike Sheldon - 4 months ago

      • Verb co-founders on their early forays in advertising—and why they shouldn't be 'put in a box'

        Verb co-founders on their early forays in advertising—and why they shouldn't be 'put in a box'

        By Lindsay Rittenhouse - 4 months ago

      • How to reinvent a well-known brand

        How to reinvent a well-known brand

        By Drew Neisser - 4 months ago

    • Most Popular
      • Brands are trying to one-up the Art Basel banana

        Brands are trying to one-up the Art Basel banana

        By Ilyse Liffreing - 2 days 4 hours ago

      • Maurice Saatchi exits M&C Saatchi and more departures at Publicis: Wednesday Wake-Up Call

        Maurice Saatchi exits M&C Saatchi and more departures at Publicis: Wednesday Wake-Up Call

        By Alexandra Jardine - 1 day 12 hours ago

      • Netflix must add ads or lose millions of users, Needham says

        Netflix must add ads or lose millions of users, Needham says

        2 days 6 hours ago

      • Pringles returns to the Super Bowl, this time with Rick and Morty

        Pringles returns to the Super Bowl, this time with Rick and Morty

        By Jessica Wohl - 1 day 13 hours ago

      • Procter & Gamble is Ad Age Marketer of the Year

        Procter & Gamble is Ad Age Marketer of the Year

        By Jack Neff - 3 days 10 hours ago

    • Login
    PUBLISHING PARTNER:
    a4 Media

    6 ways to target your audience

    Trying to figure out the best way to reach consumers today can be overwhelming. Here are a few simple ways you can target your audience more…

    By Will Kunkel

    a4 Media leverages our data-driven, addressable solutions to help brands and agencies identify the right customers at the right time on the right screen – ensuring your ads are relevant and targeted to people who will get value out of them.

    Contributors
    Will Kunkel

    Vice President, Marketing

    Join Us

    • Subscribe Now
    • Renew
    • Register
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2019
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Age Job Postings
    • Ad Choices

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • Careers
    • Calendar
    • Contact Us
    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • The 2019 Ad Age A-List & Creativity Award Winners
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
    • Super Bowl NewsSee All

      • Special Report
      • Commercial Archive
      • Who's buying ads this year?
    • Required ReadingSee All

      • The Growth of OTT and Programmatic