A Celebration of AAPI Creative Excellence

Image courtesy of UPS. Published on May 12, 2022

A Celebration of AAPI Creative Excellence

Image courtesy of UPS. Published on May 12, 2022
For Asian American Pacific Islander Heritage Month, we are once again shining a light on the myriad creative accomplishments and contributions of AAPI talents across all sectors of the industry. All throughout the month we are showcasing important projects in the careers of AAPI advertising and marketing pros, campaigns and ideas that represent key moments in their own histories. Here, you'll find stunning artwork and imagery, storytelling that will make you laugh, cry, feel or even drool, and so much more. Ultimately, the goal is to illustrate the diverse and surprising ways in which the AAPI community is shaping and propelling the advertising and marketing world. Adage End Bug Also, read about more moments of creative excellence in last year's series here.

This director brings trust and intention to Mastercard's 'True Name' campaign

Na Frenette

Director, Tool of North America

How Belvedere and Canada Goose elevated diverse voices

Nari Kim

Group Creative Director, Virtue Worldwide

Stories of human struggle changed the trajectory of this director's career

Jon Jon Augustavo

Director, M ss ng P eces

This director seduces your taste buds with 6 (drawn out) seconds of food porn

David Ma

Director, Food Artist

How a Super Bowl ad full of fake celebrities rekindled a creative's love for advertising

MyTran Dang

Associate Creative Director, FCB NY

Vibrant UPS boxes communicate the strength of the AAPI Community

Mojo Wang

Artist/Illustrator

This period gangster film makes a statement about AAPI allyship

Melissa Del Rosario

Filmmaker, Rose Ray Media

Aha's 'stupid-fun' spot brings AAPI talent to the fore

Mel Lin

Associate Creative Director, Preacher

This big idea helped the hungry—and changed the trajectory of a young creative's career

Rushil Nadkarni

Associate Creative Director, The Martin Agency

Americanized' captures one director's search for acceptance

Erica Eng

Director, Strike Anywhere

Tile's lost stuffed panda captures the universal pain of loss

Neil Desai

Freelance creative director

Wieden+Kennedy's Naoki Ga creates impact with images for Nike

Naoki Ga

Senior Art Director, Wieden+Kennedy Portland

NYC Chinatown Night Market's vibrant branding fuses past and present

Jolene Delisle

Founder and head of creative, The Working Assembly

How a grandfather's legacy shaped this creative's career

Thomas Mori

Associate Creative Director, FCB NY

Reform Alliance brought diverse voices to its harrowing campaign for parole reform

My-Linh Tran

Senior Inclusive Marketing and Brand Strategist. Code and Theory

When Nike turned a Lunar New Year tradition into a high-stakes athletic face-off

Jeff Fang

Creative Director, Goodby Silverstein & Partners

How a Filipino country music coming-of-age film earned the mainstream spotlight

Jeremiah Abraham

Founder, Tremendous Communications

How a strategist helped State Farm go from good neighbor to something even bigger

Archana Mahadevan

VP-Head of Strategy, DDB Chicago

How a creative technologist used deepfake tech to resurrect a legend

Shan Jin

Creative Technologist, Goodby Silverstein & Partners

Web production by Corey Holmes.