A Celebration of AAPI Creative Excellence

Image courtesy of UPS. Published on May 12, 2022

A Celebration of AAPI Creative Excellence

Image courtesy of UPS. Published on May 12, 2022

For Asian American Pacific Islander Heritage Month, we are once again shining a light on the myriad creative accomplishments and contributions of AAPI talents across all sectors of the industry. All throughout the month we are showcasing important projects in the careers of AAPI advertising and marketing pros, campaigns and ideas that represent key moments in their own histories. Here, you'll find stunning artwork and imagery, storytelling that will make you laugh, cry, feel or even drool, and so much more. Ultimately, the goal is to illustrate the diverse and surprising ways in which the AAPI community is shaping and propelling the advertising and marketing world. Adage End Bug

Also, read about more moments of creative excellence in last year's series here.

Web production by Corey Holmes.

A Celebration of AAPI Creative Excellence

A Celebration of AAPI Creative Excellence

This director brings trust and intention to Mastercard's 'True Name' campaign

How Belvedere and Canada Goose elevated diverse voices

Stories of human struggle changed the trajectory of this director's career

This director seduces your taste buds with 6 (drawn out) seconds of food porn

How a Super Bowl ad full of fake celebrities rekindled a creative's love for advertising

Vibrant UPS boxes communicate the strength of the AAPI Community

This period gangster film makes a statement about AAPI allyship

Aha's 'stupid-fun' spot brings AAPI talent to the fore

This big idea helped the hungry—and changed the trajectory of a young creative's career

Americanized' captures one director's search for acceptance

Tile's lost stuffed panda captures the universal pain of loss

Wieden+Kennedy's Naoki Ga creates impact with images for Nike

NYC Chinatown Night Market's vibrant branding fuses past and present