A Celebration of AAPI Creative Excellence

Image courtesy of UPS. Published on May 12, 2022

A Celebration of AAPI Creative Excellence

Image courtesy of UPS. Published on May 12, 2022
For Asian American Pacific Islander Heritage Month, we are once again shining a light on the myriad creative accomplishments and contributions of AAPI talents across all sectors of the industry. All throughout the month we are showcasing important projects in the careers of AAPI advertising and marketing pros, campaigns and ideas that represent key moments in their own histories. Here, you'll find stunning artwork and imagery, storytelling that will make you laugh, cry, feel or even drool, and so much more. Ultimately, the goal is to illustrate the diverse and surprising ways in which the AAPI community is shaping and propelling the advertising and marketing world. Adage End Bug Also, read about more moments of creative excellence in last year's series here.

How Belvedere and Canada Goose elevated diverse voices

Nari Kim

Group Creative Director, Virtue Worldwide

This period gangster film makes a statement about AAPI allyship

Melissa Del Rosario

Filmmaker, Rose Ray Media

Aha's 'stupid-fun' spot brings AAPI talent to the fore

Mel Lin

Associate Creative Director, Preacher

This big idea helped the hungry—and changed the trajectory of a young creative's career

Rushil Nadkarni

Associate Creative Director, The Martin Agency

Wieden+Kennedy's Naoki Ga creates impact with images for Nike

Naoki Ga

Senior Art Director, Wieden+Kennedy Portland

NYC Chinatown Night Market's vibrant branding fuses past and present

Jolene Delisle

Founder and head of creative, The Working Assembly

How a grandfather's legacy shaped this creative's career

Thomas Mori

Associate Creative Director, FCB NY

Reform Alliance brought diverse voices to its harrowing campaign for parole reform

My-Linh Tran

Senior Inclusive Marketing and Brand Strategist. Code and Theory

When Nike turned a Lunar New Year tradition into a high-stakes athletic face-off

Jeff Fang

Creative Director, Goodby Silverstein & Partners

How a creative technologist used deepfake tech to resurrect a legend

Shan Jin

Creative Technologist, Goodby Silverstein & Partners

Web production by Corey Holmes.