How to use customer testimonials to promote your brand
By using the information you already have about the positive experiences you’ve provided customers, you can prove that your brand offers value.
Can Facebook advertising work for luxury brand startups?
Direct response marketing may deliver more paying customers for e-commerce shops, but it can also dilute a brand.
The pros and cons of hiring in-house versus agency public relations
One of the most critical decisions you’ll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand’s message.
Are you ready for a rebrand?
In today’s fast-moving world, your company must have a clear brand strategy to cut through the noise.
Is every company really an AI company?
Marketers don’t need AI embedded in every solution they use; they simply need solutions that solve their most pressing business needs.
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The new and improved 3 P’s of marketing
As long as technology necessitates moving faster, better and smarter, marketers will need to embrace these three P’s.
3 simple ways to better imagine your brand (and that thing you do)
Whether you’ve yet to develop a brand or you need to give your existing one a much-needed update, it's essential to think critically about the elements of your brand that will go into defining who you are.
The rise of second-party data and how to maximize the value of partnership data
Trust should underpin every data partnership you enter -- your customer relationships depend on it.
Why AI will replace rocket scientists before it ever replaces marketers
Marketing is still much too nuanced to be completely replaced by AI -- but it can be enhanced by it.
How to reduce bounce rate and increase your conversions
If you’re looking to reduce your site’s bounce rate, it’s time to create a new conversion strategy that brings results.
