The rise of cookie blocking may or may not have a cataclysmic effect on publisher revenues, but they still need to be prepared for the shift that’s happening.
Let's explore how marketing ventriloquism ties to other marketing initiatives that may be underway in your organization.
In today's content-heavy social landscape, it is essential for brands to get online video right.
Whether you're looking to name a pet or a company, these tips and tricks from the world of branding can help.
Employee activism is the new norm, and companies need to be prepared.
The Ad Age collective is an invitation-only, fee-based membership organization of leaders shaping marketing and media who share their expertise and insights with the Ad Age audience. To be considered for the Ad Age collective, learn more here.
Your story isn't just your brand's bio, it's also the promise you make to your customers.
When you know more, you can do more -- for your customers and your business.
The year 2020 will be an exceptionally busy year for advertisers.
Whether you have a large marketing budget or a tight one, allocating money for marketing is a necessary step for growth.
If you haven't begun thinking about new marketing strategies for your business, now is the time.