When it comes to this advertising technique, you want to make sure you're doing it just right.
Even top companies understand the power of this popular video-sharing platform.
If brands want to reach their ideal customers, they need to keep consumers at the heart of their marketing strategies.
In an era where visuals are the most influential type of content we consume, consider using diverse UGC imagery in your brand’s marketing to reflect the customers you wish to serve.
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Which ads changed or affirmed your perceptions of the brands that ran them? Let the ad quarterbacking begin.
Businesses need to recognize that millennials are a unique group with values that set them apart from other generations.
Make sure you're showing your customers and your business some love this season.
It's time to start taking a more penetrating look at our quarters, beginning with Q5.
If you’re like most marketers, you love to count the impressions, clicks and the resulting web traffic from your digital campaigns. But there's one thing that matters more.