Considering ad refresh? 8 important actions publishers should take first
When it comes to this advertising technique, you want to make sure you're doing it just right.
6 best practices for leveraging TikTok to market your business
Even top companies understand the power of this popular video-sharing platform.
Keep the consumer at the center: The key to campaign activation
If brands want to reach their ideal customers, they need to keep consumers at the heart of their marketing strategies.
User-generated content: The next frontier for diversity in branding
In an era where visuals are the most influential type of content we consume, consider using diverse UGC imagery in your brand’s marketing to reflect the customers you wish to serve.
About
The Ad Age collective is an invitation-only, fee-based membership organization of leaders shaping marketing and media who share their expertise and insights with the Ad Age audience. To be considered for the Ad Age collective, learn more here.
Super Bowl ads reveal brands’ purpose better than a vision statement
Which ads changed or affirmed your perceptions of the brands that ran them? Let the ad quarterbacking begin.
4 business values that appeal to the millennial market
Businesses need to recognize that millennials are a unique group with values that set them apart from other generations.
7 essential lessons to learn from Valentine's Day marketing efforts
Make sure you're showing your customers and your business some love this season.
The power of Q5: Exploring Q4’s buried treasure
It's time to start taking a more penetrating look at our quarters, beginning with Q5.
In the world of marketing, engagement is the new black
If you’re like most marketers, you love to count the impressions, clicks and the resulting web traffic from your digital campaigns. But there's one thing that matters more.
