By using the information you already have about the positive experiences you’ve provided customers, you can prove that your brand offers value.
Direct response marketing may deliver more paying customers for e-commerce shops, but it can also dilute a brand.
One of the most critical decisions you’ll face as an entrepreneur is determining the best channels -- and partners -- to help promote your brand’s message.
In today’s fast-moving world, your company must have a clear brand strategy to cut through the noise.
Marketers don’t need AI embedded in every solution they use; they simply need solutions that solve their most pressing business needs.
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As long as technology necessitates moving faster, better and smarter, marketers will need to embrace these three P’s.
Whether you’ve yet to develop a brand or you need to give your existing one a much-needed update, it's essential to think critically about the elements of your brand that will go into defining who you are.
Trust should underpin every data partnership you enter -- your customer relationships depend on it.
Marketing is still much too nuanced to be completely replaced by AI -- but it can be enhanced by it.
If you’re looking to reduce your site’s bounce rate, it’s time to create a new conversion strategy that brings results.