4 fallacies about influencer marketing that just won’t go away (but should)
Once misinformation makes its way into the marketplace, it seems almost impossible to correct.
Now trending in ad tech: 4 things digital marketers should get smart about
Keeping up on the trends and the products and how they shape digital marketers’ mindsets is a never-ending, uphill battle.
Great advertising needs a place for both the winning formula and the unexpected
While data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.
9 strategies to craft creative advertising no matter the client
These tactics will help you grow your customer base in any industry.
DTC founders' secrets: What all advertisers can learn from TV's latest force
New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.
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How to identify your audience's biggest pain points
If you don’t pay full attention to your audience’s problems, you’ll never be able to cater to their needs (which is kind of the whole point).
Fundamentals first: Why getting your house in order should come before innovation
Fundamentals never die, they never hide and they are waiting for you each and every day. Improve these, and your brand can win.
The death of the like: How advertisers can adjust influencer marketing strategies for Instagram’s recent update
It only takes a few manageable adjustments to make the most of the update for audiences, advertisers and influencers.
5 tips to get started in podcast advertising
Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're looking for.
