Using business transformation as the platform to advertise a better future
Lasting advertising has always been about showing the way to a future that people can’t wait to get their hands on.
Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously
It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate.
Renaming climate change: Can a new name finally make us take action?
Whatever we call it, impending climate doom is upon us if we don’t act quickly. But maybe branding can help.
Are brick-and-mortar stores the next high-tech media platform?
Until recently, methods of communicating with consumers in-store have been pretty rudimentary.
8 practical ways to optimize AI for marketing
Make the most of your team's tech efforts with these expert marketing tips.
About
The Ad Age collective is an invitation-only, fee-based membership organization of leaders shaping marketing and media who share their expertise and insights with the Ad Age audience. To be considered for the Ad Age collective, learn more here.
Want to go viral? Follow these 8 marketing tips
There's no magic formula, but there are steps you can take to ensure your customers love your content, according to experts.
Why strategy is key to effective digital signage content
Today’s digital signage can be so much more effective than the fancy billboards many companies resort to.
E-commerce shopping cart features to implement for the 2019 holiday season
Online shopping is a helpful alternative for shoppers who don't wish to hit the mall for their holiday shopping, and there are a few ways to set your brand apart.
Happy 25th anniversary, banner ads -- now it’s time to retire
While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them.
Why you should prioritize generation-specific creative
If you feel like you’re not getting the most out of your audience targeting, you may need to rethink how you’re leveraging your creative with different audiences on different platforms.
