With the right strategy and execution, you can minimize the harm that ad blocking poses to your ability to generate revenue.
The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case.
With an increased reliance on AI and ML technology, the ad industry will be gaining a lot more than just time.
A more transparent influencer industry will lead to brand activations and influencer posts that produce authentic engagement numbers and value for everyone
Because Snapchat is a social platform that works a bit differently than all the others, it’s important to know what steps to take to ensure your marketing strategy is a success.
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While outsourcing may be the best option for some business tasks, when it comes to ad tech, that may not be the case.
Cyber Monday and Black Friday might just be in a single weekly stretch, but a successful series of marketing campaigns are ruthlessly brewed up, tested and refined year-round.
When it comes to getting the most out of your company's data, leave it up to the experts.
Understanding where the industry is headed is key to making current preparations for future problems.
Mention research to a creative and you’ll likely get a poor response, whereas clients often see it as a reassurance. So where does the truth lie?