It's time to clear up a big Facebook lookalike audience misunderstanding
Lookalike audiences are giving Facebook’s machine learning a huge push in the right direction.
How mastering Snapchat can help your e-commerce clients thrive
Snapchat provides an opportunity you don’t want to pass on as a marketer and business owner.
The 5 slides every communications report should highlight
Failing to report your success and contribution to each individual client’s growth is a sin -- and a great way to lose clients.
How to make the most of TV upfronts in the digital age
In today's changing landscape, TV is not going anywhere anytime soon and neither are the advertising opportunities they beget.
How to boost your guest post success rate
As long as there are blogs that need content, there will likely be a need to find writers who are willing to deliver great articles.
The Ad Age collective is an invitation-only, fee-based membership organization of leaders shaping marketing and media who share their expertise and insights with the Ad Age audience. To be considered for the Ad Age collective, learn more here.
Successful social media ads target the passive user experience
Brands that capitalize on the passive user experience can tap into a massive pool of consumers who are waiting for engaging content.
Is tech making TV ad buys more human?
We all have a purpose to serve humans, not merely consumer targets.
Why digital prospecting doesn’t work like it used to
Facebook has changed a lot since 2015, but countless companies are still using the same strategies and expecting the same results.
The future of media and marketing: eight predictions from industry pros
Here's how experts are predicting the media and marketing landscape will change in the next few years.
The secret to winning more branded content deals? Doing less
There’s no quick trick or hack to boosting your RFP batting average, but these tips can help.
