3 unique ways to use Facebook to promote your business
Using Facebook to promote your business might be one of the best things you do for your brand.
Why creative is so counterintuitive
It’s not the quality of the creative, necessarily, that impacts the success of an ad; it’s the ad manager’s ability to influence user psychology.
Rideshare Rules: What Advertisers Can Learn From Everyday Conversations
Living in a results-driven world, there’s a constant emphasis on the final outcome rather than the steps or the journey people take to the finish line.
What buying beer and choosing the next president have in common
Storytelling generates recall, and recall ends with a result. Whether you like that collective result or not, the best storyteller will win.
The art of the influencer becomes a science — here’s how to win
Are you taking advantage of the true influence of influencers?
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Advertitis: The virulent virus within every creative review process
As marketers, we should be aware of advertitis as we incubate our ideas, protect them through the early stages of life and watch them with pride as they realize their full potential.
Expanding human intelligence: How AI can empower the entertainment workforce
Rather than wondering what AI will do to you, ask what AI can do for you and how you can benefit.
The unexpected relationship between brand and intuition
Even though there are both rational and emotional components to the decision-making process, people will ultimately make decisions that seem right to them.
Why your in-house marketing team isn’t cutting it (and a new playbook to follow)
In the age of the connected consumer, in-house marketing teams need to adopt a new playbook.
Closing the trust gap: Prioritizing the communication of change
As marketers, we are now in the business of maintaining trust through the communication of change.
Moving beyond GDPR: Evolving from privacy to transparency
Privacy initiatives are changing the digital marketing landscape.
It's time to stop putting our agency talent in little boxes
We need to get our talent out of their little boxes and put them into the frying pan. Only then can we develop the talent our future needs.
4 simple direct mail strategies that can help with lead generation
Direct mail has greatly progressed beyond its humble origins.
Death by a thousand cuts: 4 surefire ways to ruin your next video project
When it comes to creating a successful video, it's the story that matters most.
Can a lack of authenticity kill influencer marketing?
The best influencer content inspires, connects and engages the audience in a genuine way.
