How Publishers Can Fight Ad Block
With the right strategy and execution, you can minimize the harm that ad blocking poses to your ability to generate revenue.
Adapt or fail: The shifting nature and evolution of customer identity
The customer journey now more closely resembles the corkboard and intertwined yarn TV detectives use to connect points of interest to solve a case.
5 innovative ways the ad industry can leverage machine learning
With an increased reliance on AI and ML technology, the ad industry will be gaining a lot more than just time.
Safeguarding influencer culture with good, old-fashioned transparency
A more transparent influencer industry will lead to brand activations and influencer posts that produce authentic engagement numbers and value for everyone
How to use Snapchat to boost your conversion strategy
Because Snapchat is a social platform that works a bit differently than all the others, it’s important to know what steps to take to ensure your marketing strategy is a success.
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4 fallacies about influencer marketing that just won’t go away (but should)
Once misinformation makes its way into the marketplace, it seems almost impossible to correct.
Now trending in ad tech: 4 things digital marketers should get smart about
Keeping up on the trends and the products and how they shape digital marketers’ mindsets is a never-ending, uphill battle.
Great advertising needs a place for both the winning formula and the unexpected
While data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.
9 strategies to craft creative advertising no matter the client
These tactics will help you grow your customer base in any industry.
DTC founders' secrets: What all advertisers can learn from TV's latest force
New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.
How to identify your audience's biggest pain points
If you don’t pay full attention to your audience’s problems, you’ll never be able to cater to their needs (which is kind of the whole point).
Fundamentals first: Why getting your house in order should come before innovation
Fundamentals never die, they never hide and they are waiting for you each and every day. Improve these, and your brand can win.
The death of the like: How advertisers can adjust influencer marketing strategies for Instagram’s recent update
It only takes a few manageable adjustments to make the most of the update for audiences, advertisers and influencers.
5 tips to get started in podcast advertising
Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're looking for.
