Even popular brands sometimes need to pivot to meet new audience needs.
Advertising dollars don’t tell the whole story, which is why communicating through voices other than their own is so important for marketers to understand.
The CCPA offers an opportunity filled with innovation, responsibility and rewards in the industry marketers grew in and love for its dynamic nature.
As companies focus on revenue operations, will marketers remain C-suite power players?
If you’re looking for an agency, make sure to take your time selecting the right one for your business.
The Ad Age collective is an invitation-only, fee-based membership organization of leaders shaping marketing and media who share their expertise and insights with the Ad Age audience. To be considered for the Ad Age collective, learn more here.
Facebook can be a powerful marketing tool, but not many people venture to understand how the proverbial hotdog is made.
Trends come and go -- so make sure your business has staying power.
Having the right players on your team is essential for long-term success and growth.
Although most companies often overlook the inclusion of their employees on the naming journey, you’ll undoubtedly benefit from listening to your team.
Gain more customers while giving them exactly what they need.
The three key areas of focus include linking and resolving first-party data, understanding and executing personalization in the wake of privacy regulations and combating ad fraud.
When staff numbers are short, ensure your business is prepared to carry on.
Apart from who you're marketing to, B2B and B2C have a few key differences.
How marketers adapt to these truths will be critical, as this decade will be very different from the last.
Using visual content intelligence tools can help give brands the ability to surface the details that specific segments of customers deeply identify with.