Using Facebook to promote your business might be one of the best things you do for your brand.
It’s not the quality of the creative, necessarily, that impacts the success of an ad; it’s the ad manager’s ability to influence user psychology.
Living in a results-driven world, there’s a constant emphasis on the final outcome rather than the steps or the journey people take to the finish line.
Storytelling generates recall, and recall ends with a result. Whether you like that collective result or not, the best storyteller will win.
Are you taking advantage of the true influence of influencers?
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As marketers, we should be aware of advertitis as we incubate our ideas, protect them through the early stages of life and watch them with pride as they realize their full potential.
Rather than wondering what AI will do to you, ask what AI can do for you and how you can benefit.
Even though there are both rational and emotional components to the decision-making process, people will ultimately make decisions that seem right to them.
In the age of the connected consumer, in-house marketing teams need to adopt a new playbook.
As marketers, we are now in the business of maintaining trust through the communication of change.
Privacy initiatives are changing the digital marketing landscape.
We need to get our talent out of their little boxes and put them into the frying pan. Only then can we develop the talent our future needs.
Direct mail has greatly progressed beyond its humble origins.
When it comes to creating a successful video, it's the story that matters most.
The best influencer content inspires, connects and engages the audience in a genuine way.