How to sell more premium products by thinking smaller
The essence of marketing higher-priced products is changing the paradigm of how customers view your product.
Using business transformation as the platform to advertise a better future
Lasting advertising has always been about showing the way to a future that people can’t wait to get their hands on.
Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously
It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate.
Renaming climate change: Can a new name finally make us take action?
Whatever we call it, impending climate doom is upon us if we don’t act quickly. But maybe branding can help.
Are brick-and-mortar stores the next high-tech media platform?
Until recently, methods of communicating with consumers in-store have been pretty rudimentary.
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Why you should prioritize generation-specific creative
If you feel like you’re not getting the most out of your audience targeting, you may need to rethink how you’re leveraging your creative with different audiences on different platforms.
Why you should create an online brand community (and how to start one)
Online communities generate buzz and engagement for brands. But do these communities make sense for smaller businesses?
What to expect when you're expecting change: Approaching core growth strategies trust-first
Change happens. It’s how you effect it that will determine its effect on you.
9 tips for balancing automation and personalization in your marketing
In marketing, there's a fine line between a personalized experience and a creepy one.
Marketing ventriloquism: Why you need to talk to your audience in a voice other than your own
Who does your target audience really want to hear from?
How to use trending shopping days to maximize holiday campaign strategies
As we approach the holiday season, there are a few critical points brands must consider when it comes to maximizing holiday campaign strategies.
The secret behind a successful brand: education and discipline
Building a brand isn't easy; it takes time, consistency and discipline.
How the most successful brands create killer marketing launches
Today's product launches are bold, impeccably executed and exceedingly buzzworthy -- can you keep up?
9 tips for targeting audiences based on behavior
Add a personal touch to your advertising using these expert tips.
7 easy ways to bring your agency into the mobile-optimized world
Make sure you're taking full advantage of today's digital advertising landscape with this expert advice.
