The rise of cookie blocking may or may not have a cataclysmic effect on publisher revenues, but they still need to be prepared for the shift that’s happening.
Let's explore how marketing ventriloquism ties to other marketing initiatives that may be underway in your organization.
In today's content-heavy social landscape, it is essential for brands to get online video right.
Whether you're looking to name a pet or a company, these tips and tricks from the world of branding can help.
Employee activism is the new norm, and companies need to be prepared.
The Ad Age collective is an invitation-only, fee-based membership organization of leaders shaping marketing and media who share their expertise and insights with the Ad Age audience. To be considered for the Ad Age collective, learn more here.
When you appreciate your customers, they'll pay you back in kind.
Public speaking is a great skill to have, and you can hone it while preparing for a keynote.
There’s more to digital signage these days than throwing a screen up on the wall in your retail store and promoting your products.
As more technology-savvy leaders move into the marketing space and customer experience transformation becomes a core growth strategy, the profile of the digital marketer will have to adapt.
Even when your budget is small, you can still make sure your social media makes a big impression.
It can be difficult to know which parts of your marketing strategy are working, which need improvement and which need to be scrapped altogether.
Marketing ventriloquism: A master class on how to speak to your audience in a voice other than your own
Find out the mechanics of wringing the most out of your content, teams and processes to improve marketing effectiveness via marketing ventriloquism and earned media amplification.
When it comes to placing your ads, no platform is one-size-fits-all.
These companies are using tech to work for them and their customers in big ways.
With an ever-expanding battleground, it stands to reason that the segmentation of the streaming market is changing the way that companies are driving dynamic marketing trends.