The essence of marketing higher-priced products is changing the paradigm of how customers view your product.
Lasting advertising has always been about showing the way to a future that people can’t wait to get their hands on.
Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously
It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate.
Whatever we call it, impending climate doom is upon us if we don’t act quickly. But maybe branding can help.
Until recently, methods of communicating with consumers in-store have been pretty rudimentary.
The Ad Age collective is an invitation-only, fee-based membership organization of leaders shaping marketing and media who share their expertise and insights with the Ad Age audience. To be considered for the Ad Age collective, learn more here.
If you feel like you’re not getting the most out of your audience targeting, you may need to rethink how you’re leveraging your creative with different audiences on different platforms.
Online communities generate buzz and engagement for brands. But do these communities make sense for smaller businesses?
Change happens. It’s how you effect it that will determine its effect on you.
In marketing, there's a fine line between a personalized experience and a creepy one.
Who does your target audience really want to hear from?
As we approach the holiday season, there are a few critical points brands must consider when it comes to maximizing holiday campaign strategies.
Building a brand isn't easy; it takes time, consistency and discipline.
Today's product launches are bold, impeccably executed and exceedingly buzzworthy -- can you keep up?
Add a personal touch to your advertising using these expert tips.
Make sure you're taking full advantage of today's digital advertising landscape with this expert advice.