6 holiday ‘gift ideas’ for that media buyer who has everything
A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.
3 reasons podcast ads can connect brand and performance marketing
The vast majority of marketers want to bring brand and performance marketing together, and podcasting advertising is one of the best ways to make…
How to build your sonic brand with podcast advertising
Marketers have used audio advertising for decades, but as new audio channels, sonic branding is becoming just as important as visual.
How programmatic audio delivers transparency and brand safety
Programmatic ads bought on podcasts and streaming music services deliver better targeting, measurement, retargeting and efficiency.
Innovating the next-gen approach to audio advertising
Ad Results Media’s CEO Mike Kropko discusses the growing importance of audio as a marketing channel, as content, audience growth and technology…
Top 4 predictions for the audio metaverse
The metaverse doesn’t have to rely on fancy AR and VR equipment to be a reality, but instead will deploy standard audio technologies that exist…
About
Ad Results Media (ARM) moves brands beyond merely being heard. ARM is the preeminent creator-based media agency across podcasts, video and emerging audio. Since its inception nearly 25 years ago, ARM has forged more intimate and powerful connections between brands, listeners and their favorite show hosts through skilled media planning, media buying and ad campaign execution. The company, with offices in Houston, Austin, San Diego, Los Angeles and Boston, leverages its strong relationships within the creator economy to connect brands with the world's most high-profile news, sports and entertainment creators. Be Part of the Story and follow along on social @adresultsmedia.
How YouTube creator partnerships can boost brand authenticity
Ad Results Media’s YouTube creator economy expert discusses how influencers can boost brand authenticity.
Top 3 ways podcasts on YouTube offer brands opportunities
Move over, Apple and Spotify. YouTube is the No. 1 way people listen to podcasts. Brands need to take advantage of the opportunities provided by…
4 top influencer platforms that enhance creator partnerships
To build more effective creator partnerships, these big four platforms—podcasts, YouTube, Clubhouse and TikTok—will supercharge your influencer…
Ask the Experts: Why audio advertising has transformed brand safety for the better
The explosive growth of audio consumption via podcasts and streaming radio has brought fresh concerns to the forefront of brand safety. But it has…