Mar 2017 Video Badger & Winters

Procter & Gamble Co. is tying its brands' efforts against gender bias together in a new corporate #WeSeeEqual digital campaign linked to International Women's Day coming March 8. And to back the effort, the world's biggest advertiser has tapped the small agency that successfully battled …

Sep 2016 Video Badger & Winters

In an emotive campaign from Dick's Sporting Goods, promoting its Calia by Carrie athleisure brand, singer Carrie Underwood returns to her hometown in Oklahoma and meets young female athletes to talk to them about their love of sports. The spot, created by Badger & Winters, explores what …