Badger & Winters
We approach our work with humanity and empathy, putting how people feel at the center of what we do.
Our approach allows us to unlock a brand’s purpose, as we have done for companies like P…
We approach our work with humanity and empathy, putting how people feel at the center of what we do.
Our approach allows us to unlock a brand’s purpose, as we have done for companies like P&G, HP, Intuit, Citi, MetLife, Pepsico & Dick's Sporting Goods.
We also believe that creativity can be a force for good, having launched #WomenNotObjects, a campaign aimed at ending the objectification of women and #NoKidsInCages which raised funds for RAICES.
We are a proud two-time recipient of Ad Age’s Small Agency of the Year Award, as well as an AdAge A-List Agency to Watch.
Work
Olay: Women in Space
Olay is heading for the final frontier—not so much outer space as the less-explored territory of an all-female cast—with its Super Bowl ad. The Procter & Gamble Co. brand’s crew, in an ad from female-owned Badger & Winters, hops a rocket into space as Katie Couric says: “Is the…
#WeSeeEqual
Procter & Gamble Co. is tying its brands' efforts against gender bias together in a new corporate #WeSeeEqual digital campaign linked to International Women's Day coming March 8. And to back the effort, the world's biggest advertiser has tapped the small agency that successfully battled …
Calia by Carrie Underwood: What Sports Taught Me
In an emotive campaign from Dick's Sporting Goods, promoting its Calia by Carrie athleisure brand, singer Carrie Underwood returns to her hometown in Oklahoma and meets young female athletes to talk to them about their love of sports. The spot, created by Badger & Winters, explores what …
