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80+ Employees https://www.barkleyus.com/ Parent: Barkley

Barkley is an independent creative idea company that builds whole brands for modern consumers, employees, and all stakeholders. We do this through three idea centers: strategy, design, and activation. As a Certified B Corporation™, we believe all…

Barkley is an independent creative idea company that builds whole brands for modern consumers, employees, and all stakeholders. We do this through three idea centers: strategy, design, and activation. As a Certified B Corporation™, we believe all brands, including ours, can be a force for good in the world. barkleyus.com

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We are a full-service advertising and marketing agency with 550+ partners who have a breadth and depth in capability and expertise across our four offices in Kansas City, Denver, New York, and Pittsburgh. We are recognized as an AdAge A-List Standout Agency and a Top 5 Forrester-ranked lead agency for our proven demonstration to build brands for modern consumers.

We are committed to knowing modern consumers better than anyone. And one thing we know for sure: modern consumers don’t see brands like most marketers, as parts and pieces. They see brands as the sum of every experience they’ve had with a brand — the whole brand.

Our process is rooted in the pursuit to build whole brands, starting with finding and declaring the brand idea — what we call the red thread – – guides, inspires, and connects every action a whole brand takes, from marketing ideas to business ideas. What the brand says and does internally matches what it says and does externally. And, ultimately, a whole brand measures success by balancing profit and performance across the "spectrum" with its impact on people, the planet, and communities

At the heart of Barkley is our core belief to Add Good to all we do — inside and outside of our company.

At Barkley, our belief in whole brands starts with our own — which is why our new recognition as a Certified B Corporation is proof of our commitment to inspire and help other brands to not only be the best in the world but to be the best for the world. As a Certified B Corporation, Barkley meets the highest standards of social and environmental performance, transparency, and accountability.

 

1740 Main Street
Kansas City, MO 64108
United States
816-842-1500

Barkley

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Fenty Beauty, Nike, Louis Vuitton, Apple, Samsung, + Calm Top the 2023 List of Brands Getting It Right

This year’s research comprised 6,000 consumers + 184 brands spanning 25 categories. It evaluated key data around a brand’s actions, including the consistency of behavior, how well the brand performs in a competitive market, + how strongly a brand operates with purpose.

“Most brands measure their success in the rearview. With this research, we can predict why certain brands dominate the market and win with consumers,” said Chris Cardetti, Chief Strategy Officer, Barkley.

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Main Focus:
Strategy
Experience Design
Media
Also specializes in:
Content
Advertising
Cultural and Consumer Insights
Brand Actions
PR
Design
Product Development
Social Media
Film storytelling and production

Award

Year

Project

Role

Ad Age A-List & Creativity Awards

Agency of the Year/Agency Standout
2023
2023 Agency Standout Agency