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80+ Employees https://bluechipww.com

At Blue Chip, we stand for change. We push beyond what you want, to give you what you need. From the research that grounds us to the ideas that move us, we deliver results that…

At Blue Chip, we stand for change. We push beyond what you want, to give you what you need. From the research that grounds us to the ideas that move us, we deliver results that transform business. 

As an independent, full-service creative marketing agency excelling in brand, shopper and media, we combine the talent and scale of a holding company with the urgency and ownership of a private agency. 

So. when you’re ready to embrace change, we’ll be ready to bring it.

720 N Franklin
Chicago, IL 60654
United States
Other offices (1)

Blue Chip

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Splenda Introduces Peel & Pour Drink Mix

Splenda, the leading non-sugar sweetener, is looking to break into the wider beverage universe, introducing Peel & Pour Zero Calorie Drink Mix. The product comes in premeasured liquid pods that people can add to two quarts of water, and is launching in four flavors.

An ad campaign from Chicago-based Blue Chip demonstrates how easy it is to prepare the product and focuses on a large glass pitcher.

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Main Focus:
Brand Strategy
Full-Service Creative
Integrated Campaigns
Also specializes in:
Content Creation
Digital
Retail & Shopper Marketing
Measurement and Analytics

Award

Year

Project

Role

Gold Shopper Marketing Effie

Single-Retailer
2022
2022 Take a Hike Strategy creative and production

Gold Shopper Marketing Effie

New Product Launch
2020
2020 LUMIFY Shopper Agency

Bronze Shopper Marketing Effie

E-Commerce
2020
2020 “Boxed.com Olympics” Shopper Agency

Bronze Shopper Marketing Effie

New Product/Service Integration
2019
2019 Recharging Redness Relievers in a Beautiful Way Shopper Agency