Blue Chip
Independent, creative marketing agency based in Chicago with proven expertise in brand and shopper marketing.
We offer the talent and scale of a holding company with the urgency and ownership of a…
Independent, creative marketing agency based in Chicago with proven expertise in brand and shopper marketing.
We offer the talent and scale of a holding company with the urgency and ownership of a private agency.
We are difference makers.
We make what matters.
we make what matters
News
Heinz Supports Super Bowl Ad With Multiple Promotions
Heinz is really doing it up with promotions to support its Super Bowl investment this year.
In addition to a spot in the game created by Wieden + Kennedy, the company has also confirmed it’s doing a much broader sweepstakes (from Blue Chip, Equator Design and Merkle) that ketchup lovers across the country can participate in to win thousands of prizes, like a catered “grill-out party.” It’s called the “Heinz Bottle Matchup.”
Work
Cushelle: Koala Academy
Cushelle, the Essity-owned toilet paper brand whose pack design includes a cuddly koala, is highlighting the plight of Australia's koalas after last year's bushfires in its latest U.K. campaign. The brand has removed mascot "Kenny the Koala" from three million packs for a lim…
Makita: Rule the Outdoors
Blue Chip presented custom plans across digital, TV and paid social, and we placed Makita's first TV spot. The campaign introduced Makita’s DIY target to the new line of outdoor power equipment through a mix of 30- and 15-second spots on premium, relevant, trus…
Kraft-Heinz: Bottle matchup
We developed the Heinz Bottle Matchup, a game that echoed the spirit of rooting for your favorite team while indulging in a gameday spread. Our strategy team formulated a plan smart enough to stand out, and our creatives concepted the entire look and feel, from in-store and digital materials to …
Specialties
Awards
|
Award |
Year |
Project |
Role |
|---|---|---|---|
Bronze Shopper Marketing EffieE-Commerce2019
|
2019 | “Boxed.com Olympics” | Shopper Agency |
Bronze Shopper Marketing EffieNew Product/Service Integration2019
|
2019 | Recharging Redness Relievers in a Beautiful Way | Shopper Agency |
