Burns Group
Burns Group is a brand transformation company that bravely co-creates the futures of brands, young and old. We’ve built an integrated engine for strategy and creativity, devoid of layers, hierarchy or fussy departments. Our team runs on laughter…
Burns Group is a brand transformation company that bravely co-creates the futures of brands, young and old. We’ve built an integrated engine for strategy and creativity, devoid of layers, hierarchy or fussy departments. Our team runs on laughter, adrenaline and slack - potency is at the core of our process. Our leaders are diverse in their skills and always on the front line and available - we love the work, keep the team small and get to creative solutions faster.
New York, NY 10011
United States
Work
Simmons: Just for fun-ZZZ
Burns Group was selected by Serta Simmons Bedding in 2018 to define the company’s portfolio strategy across the brands Serta, Simmons, Beauty Rest and Tuft & Needle. We completed that work with the recommendation to reimagine the 150-year-old Simmons brand as the entry-level mattress-in-a-bo…
Labatt: Fake it 'til you Lake it
In March 2020, we had just wrapped a shoot in Oregon for Labatt’s critical summer season. On the flight back to New York to begin editing, the world just...stopped. With social distancing orders in full effect into the start of summer in Labatt’s core markets (the Great Lakes region), …
Catalyst: #BiasCorrect 2.0
Unconscious gender bias is still one of the biggest, invisible barriers for women’s advancement in the workplace. Catalyst, the leading global non-profit focuses on creating workplaces that work for women. In 2019, Burns Group worked with Catalyst to to launch a bold campaign on International Wo…
Specialties
Awards
|
Award |
Year |
Project |
Role |
|---|---|---|---|
Inclusion & Creative Campaign USInclusion & Creative Winner2019
|
2019 | #BiasCorrect | Advertising Agency |
The Drum Marketing AwardsLong Term Strategy2019
|
2019 | Skincare for Lips | Agency |
The Drum Marketing AwardsContent Strategy2019
|
2019 | Snack in TERRAcolor | Agency |
ADC AwardsSpatial Design2020
|
2020 | #BiasCorrect | Advertising Agency |
