Burns Group
Burns Group is a brand transformation company that bravely co-creates the futures of brands, young and old. We’ve built an integrated engine for strategy and creativity, devoid of layers, hierarchy or fussy departments. Our team runs on laughter…
Burns Group is a brand transformation company that bravely co-creates the futures of brands, young and old. We’ve built an integrated engine for strategy and creativity, devoid of layers, hierarchy or fussy departments. Our team runs on laughter, adrenaline and slack - potency is at the core of our process. Our leaders are diverse in their skills and always on the front line and available - we love the work, keep the team small and get to creative solutions faster.
New York City, NY 10011
United States
Work
Catalyst: Bias Correct
Words matter. That’s the idea behind nonprofit Catalyst’s campaign for International Women’s Day. The organization, along with agency Burns Group created a Slack plug-in that helps to weed out unconscious bias that emerges in conversations over the platform and “correct” them with positive langu…
Centrum Microworkouts
January is important in the health and wellness space. Brands across categories drive consumers to– Lose Weight! Get back to the gym! Eat better! Multivitamins contribute to that noise, but the category had lost relevance and was only a daily ritual with older consumers. Centrum needed to …
Labatt
“Seize the Lake,” taps the insight that Labatt drinkers in the Great Lakes area have a “real self” and a “lake self.” The “real self” is a functional, responsible, working, bill-payer. On the other hand, the “lake self” drinks Labatt, feels pants are absolutely optional and showers when it’s Mon…
Specialties
Awards
|
Award |
Year |
Project |
Role |
|---|---|---|---|
The Drum Marketing AwardsLong Term Strategy2019
|
2019 | Skincare for Lips | Agency |
The Drum Marketing AwardsContent Strategy2019
|
2019 | Snack in TERRAcolor | Agency |
