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Editor's Pick
Trade Desk: Media for Humankind
Demand-side platform The Trade Desk, in breaking its first video ad campaign, gave creative agency BBH New York the difficult task of explaining programmatic advertising in plain English. “Programmatic is just so dense with information and it’s so d…
Editor's Pick
Hyundai: New Luxury
Hyundai-owned Genesis is taking on “old luxury” with a Super Bowl ad starring celebrity power couple Chrissy Teigen and John Legend, scoffing at stuffy symbols of excess, like pretentious, plastic-surgery-ridden rich people. The ad, by In…
Editor's Pick
AT&T: Just OK gifts are not OK
This season, it seems brands have been leveraging disappointment over trite gifts to highlight how extraordinary their own offerings are. Spirits subscription platform Flaviar, for example, is selling
