DCX Growth Accelerator
DCX is an independent full-service advertising agency focused on growing our clients’ businesses by any means possible, whether through brand consulting, advertising, PR, innovations, influencer marketing, experiential activations, or…
DCX is an independent full-service advertising agency focused on growing our clients’ businesses by any means possible, whether through brand consulting, advertising, PR, innovations, influencer marketing, experiential activations, or cultural performance marketing. Our goal is to achieve more marketing success stories per employee than any agency or management consultancy in the business. Our approach is based in Cultural Strategy, the discipline of building iconic brands.
Work
Payless: Palessi
Just over a year ago, discount shoe brand Payless was emerging from Chapter 11 bankruptcy with a leaner store fleet and fewer debts. Now, it’s punking potential customers by pretending its inexpensive shoes are actually luxury items. The Topeka, Kansas-based Payless recently opened a store calle…
Jesse’s Deli: campaign earns 300 million media impressions
Astronomical rent hikes were about to price out Brooklyn neighborhood establishment, Jesse's Deli. When DCX reached out to the media on Jesse’s behalf, they weren’t interested; gentrification stories , they argued, were old news. The team knew they needed to differentiate Jesse’s story…
Fiverr: From $262 Million Startup to $1.2 Billion IPO in 3.5 Years
Fiverr, a digital marketplace for freelance services, hired DCX Growth Accelerator to build its brand. DCX used its cultural strategy approach to develop its first brand strategy and develop a creative platform that would turn it into a cultural icon. DCX’s “In Doers We Trust” ca…
Specialties
Awards
|
Award |
Year |
Project |
Role |
|---|---|---|---|
Cannes Lions International Festival of Creativity - SilverMedia2019
|
2019 | Palessi | Advertising Agency |
Adweek Experiential AwardsBest Experiential Activation by a Retail Brand2019
|
2019 | Palessi | Advertising Agency |
Adweek Experiential AwardsBest Use of Influencers in an Experiential Activation2019
|
2019 | Palessi | Advertising Agency |
Adweek Experiential AwardsBest Experiential Activation Less than $1 Million2019
|
2019 | Palessi | Advertising Agency |
