

Division of Labor
Division of Labor is a more nimble version of an advertising agency. We create campaigns that are effective, emotional, engaging, thought provoking and whenever possible, funny. (Because people like funny.) Our strategies combine a…
Division of Labor is a more nimble version of an advertising agency. We create campaigns that are effective, emotional, engaging, thought provoking and whenever possible, funny. (Because people like funny.) Our strategies combine a human insight, an emotional trigger and data. And all creative work is measured so results can be tracked and optimized.
Our clients are project-based and retainer-based and we always work in close collaboration with our clients to determine goals before we start, so we’re sure to achieve those goals when we’re finished.
We’ve had the pleasure of working with brands like Keen Shoes, True Food Kitchen, Cloudflare, Roku, Dropbox, Nike, Ford, San Jose Sharks, SFMOMA, Opendoor and Kelly Services. To see some detailed case studies, please reach out. We also offer brand consulting services and startup packages for smaller companies not quite ready for a full-on campaign.
Also, we're nice people and we like to work with nice clients. Reach out at [email protected] and we'll talk. Thanks.
News
Foster-SF Ad Campaign Helps Get More Foster Parents
Thanks to the San Francisco Chronicle for featuring our work and for encouraging more people to be foster parents in San Francisco.
Work

Go Passwordless
The universal hatred of passwords is the campaign theme for Stytch’s inaugural advertising campaign. The San Francisco startup came to Division of Labor for help telling the world what we all already know; passwords suck. And Stytch is going to help the internet Go Passwordless.

Welcome to the New HR
15Five came to Division of Labor as the market for employee engagement software was heating up. Our job: get 15Five into the consideration set for any company in the market. So we launched a social, digital, and outdoor campaign to welcome businesses to the new HR. The initial launch w…

#1 Hiring App For Founders
We helped Hirect launch one of the largest outdoor campaigns ever in San Francisco. And we did it all in just a few weeks, over the Thanksgiving and Christmas holidays. Working directly with Hirect's founder and in collaboration with their internal creative team, we wrote, designed and launched …
Specialties
Awards
Award |
Year |
Project |
Role |
---|---|---|---|
Small Agency AwardsSmall Agency of the Year 1-10 Employees2017
|
2017 | Annual Work | Advertising Agency |