

Division of Labor
Division of Labor is a more nimble version of an advertising agency. We create campaigns that are effective, emotional, engaging, thought provoking and whenever possible, funny. (Because people like funny.) Our strategies combine a…
Division of Labor is a more nimble version of an advertising agency. We create campaigns that are effective, emotional, engaging, thought provoking and whenever possible, funny. (Because people like funny.) Our strategies combine a human insight, an emotional trigger and data. And all creative work is measured so results can be tracked and optimized.
Our clients are project-based and retainer-based and we always work in close collaboration with our clients to determine goals before we start, so we’re sure to achieve those goals when we’re finished.
We’ve had the pleasure of working with brands like Keen Shoes, True Food Kitchen, Cloudflare, Roku, Dropbox, Nike, Ford, San Jose Sharks, SFMOMA, Opendoor and Kelly Services. To see some detailed case studies, please reach out. We also offer brand consulting services and startup packages for smaller companies not quite ready for a full-on campaign.
Also, we're nice people and we like to work with nice clients. Reach out at [email protected] and we'll talk. Thanks.
News
Foster-SF Ad Campaign Helps Get More Foster Parents
Thanks to the San Francisco Chronicle for featuring our work and for encouraging more people to be foster parents in San Francisco.
Work

Raley's Grocery: Shop from home
The future of grocery is delivery. But Raley’s isn’t delivered from some big warehouse. Your order is hand-picked by a Raley’s personal shopper at your local Raley’s. So ordering from your couch is just like being at the store. Only, you don’t have to go to the store. This social video…

MetroMile: Pay-per-mile
Metromile is one of the many start-ups Division of Labor has worked with over the years. More specifically, they're an insurance start-up that only charges people for the miles they drive. And we narrowed in on a pretty specific community of people that this type of insurance is for; young, urba…

PagerDuty: Solutions Before Problems
The Solutions Before Problems campaign launched to increase brand awareness and drive trial amongst developers and c-suite executives. Responsibilities included; website writing and design, digital, social and outdoor creative development and production. PagerDuty is used by half of the Fortune …
Specialties
Awards
Award |
Year |
Project |
Role |
---|---|---|---|
Small Agency AwardsSmall Agency of the Year 1-10 Employees2017
|
2017 | Annual Work | Advertising Agency |