FCB - Brazil
FCB - Brazil
Work
Editor's Pick
Hint Books
In Brazil, real estate portal Zap targeted parents of the so-called "Kangaroo" generation -- grown-up kids who refuse to move out of the family home -- with a campaign involving printed "Hint Books" encouraging them to do so. According to data from the IBGE (Brazilian Institute of Geog…
Editor's Pick
Invisible Sexism
Brazilian newspaper O Estado de Sao Paulo highlighted "victim blaming" against women in the country by placing messages on fashion show models that only showed up in photos. The project, called "Invisible Sexism," was created in partnership with agency FCB Brazil. Estado painted messag…
Songs of Violence
Thousands of songs that promote violence against women get played every day. People don't realize it helps normalize gender-based violence.