Greatest Common Factory
We’re a small agency built for brands that challenge the status quo.
We’re built to help them win in the new content environment.
We measure our success in the…
We’re a small agency built for brands that challenge the status quo.
We’re built to help them win in the new content environment.
We measure our success in the marketplace – leads, sales, share – where it counts.
We do it by inverting the status quo to make things better.
We do it all with a team that stays together throughout, so everyone knows what we’re doing, how we’re doing it, and most importantly why we’re doing it. We make content for all touch points.
We do it by charging for the work we deliver, not the time it takes us to do it.
News
Latest GCF Work for Tecovas Sells Out Limited Edition Before Breakfast
GCF’s latest work for Tecovas sold out the brand’s Brady python boot by 9AM on launch day, the second time we’ve sold out a release within 24 hours. We didn’t even run this spot. Videos and social media posts combined anticipation and badass flair with an invitation to mischief and images of lightning and boots and whiskey bottles in an open cage.
“Pythons are cause for commotion,” said GCF lead John Trahar. “We showed them with a little edge to issue a subliminal challenge.”
GCF improvised to shoot in front of a monitor of moving stock footage, with flashlights simulating sunlight flares.
Work
Tecovas: New frontiers for America's official shoe
After creating an online frontier for fine-crafted cowboy boots, Tecovas expanded styles, added accessories and apparel, and widened its audience dramatically. It was time to stand for something universal. One thing the broader base has in common: They're all walking through …
Specialties
Awards
|
Award |
Year |
Project |
Role |
|---|---|---|---|
AdAge Small Agency of the Year - Silver1-10 employees2017
|
2017 | NA | Agency |
