Happiness FCB
Happiness FCB
Work
Editor's Pick
Voo: Buffering Wheel
Belgium's Voo Telecom is running a clever campaign that sets out to harness people's "buffer rage" when their internet is slow and they're forced to sit staring at the buffering wheel on their screen. The campaign, via Happiness Brussels, adapts the code behind the loading screens…
Editor's Pick
Who is America Wall
Sacha Baron Cohen's new show "Who Is America?" is already causing its fair share of controversy in the U.S. -- and to promote it in Belgium, broadcaster BETV is runni…
Editor's Pick
Behind the Numbers
A powerful radio campaign in Belgium, by non-profit Parents of Road Victims, is using real-time data to play an ad every time someone is actually killed in a road accident in the country. Agency Happiness Brussels conceived the project, which was inspired by the fact that, despite a 13% …
