Measuring the "Messy Middle" of brand campaign performance and its contribution to market share ROI and brand equity.  

We provide inflight insights on how consumers are reacting during a determined time period in a given market and what values and beliefs motivated those behaviors. 

Founded in 2015 we are a leading marketing technology and advisory company fuelled by a patented Brand Advantage Monitor Attribution Platform.

We're a unique blend of science and creative thinkers that includes statisticians, data scientists, data architects, ETL developers, business intelligence developers, media architects, brand & creative experts leveraging an integrated enterprise data warehouse of brand and performance measurement frameworks.

Giving you the insights to turn what is happening in culture into positive brand salience growth - our proven patented data attribution platform increases efficiencies, effectiveness and equity while eliminating waste and driving share of market.