

Mass Minority
Measuring the "Messy Middle" of brand campaign performance and its contribution to market share ROI and brand equity.
We provide inflight insights on…
Measuring the "Messy Middle" of brand campaign performance and its contribution to market share ROI and brand equity.
We provide inflight insights on how consumers are reacting during a determined time period in a given market and what values and beliefs motivated those behaviors.
Founded in 2015 we are a leading marketing technology and advisory company fuelled by a patented Brand Advantage Monitor Attribution Platform.
We're a unique blend of science and creative thinkers that includes statisticians, data scientists, data architects, ETL developers, business intelligence developers, media architects, brand & creative experts leveraging an integrated enterprise data warehouse of brand and performance measurement frameworks.
Giving you the insights to turn what is happening in culture into positive brand salience growth - our proven patented data attribution platform increases efficiencies, effectiveness and equity while eliminating waste and driving share of market.
Work

Parachute: “Keeping your cannabis high and locked.”
A new campaign was requested by Parachute, a Canadian injury prevention resource group to communicate that cannabis edibles need to be out of reach and locked safely away from children. Now that edibles are legal in Canada and could be misconceive as candy to a child, it is an imperative r…

Serta Simmons: Fails, Stop Sign
Beautyrest is devoted to making you feel alert and well-rested during the day so you can be at your best.

Serta Simmons: Fails, Billboard
Beautyrest is devoted to making you feel alert and well-rested during the day so you can be at your best.