Movement Strategy
Social-led creative agency, driving business forward for leading brands.
Work
Netflix: YouTube channel
The Netflix YouTube channel was previously used as a platform for releasing trailers and promotional content. However, Movement Strategy and Netflix saw a greater opportunity for the platform to expand Netflix's brand, especially with the Gen Z audience. Movement Strategy was tasked with creatin…
Under Armour: Smile4Gold pop-up
To build buzz around Under Armour’s much-anticipated Curry 4 sneaker release and create significant demand around its global launch, we looked to create an experience leading into the start of the NBA season and give fans their own taste of Ring Night–which Stephen Curry and the NBA Ch…
Under Armour: Shoot your shot
Under Armour basketball wanted to connect the brand to lifestyle, culture and the sport of basketball. Knowing that ads and standard product marketing wouldn’t reach our kid, we developed an original YouTube series to connect through a shared love of the game of basketball.
Specialties
Awards
|
Award |
Year |
Project |
Role |
|---|---|---|---|
Summit Creative AwardEngagement/Experiential2019
|
2019 | Get Animated Invasion LA | Agency |
Shorty AwardBest location-based experience2019
|
2019 | Get Animated Invasion LA | Agency |
Summit AwardEngagement/Experiential: Innovator Award2019
|
2019 | Get Animated Invasion LA | Agency |
Summit Emerging Media AwardsConsumer Video2019
|
2019 | Shoot Your Shot | Agency |
