Mythology
Mythology is a privately held creative studio founded and led by Anthony Sperduti and partners Fernando Music, and Ted Galperin. Located in downtown Manhattan, the team of 30 is comprised of the former Partners & Spade team, spanning creative…
Mythology is a privately held creative studio founded and led by Anthony Sperduti and partners Fernando Music, and Ted Galperin. Located in downtown Manhattan, the team of 30 is comprised of the former Partners & Spade team, spanning creative disciplines in advertising, design and retail. The studio’s size and philosophy allows us to articulate and create brands and brand messaging for startups as well as Fortune 50 companies.
Work
Change Beauty Forever
Mythology worked with clean beauty leader Beautycounter to create a campaign that would articulate their bigger mission and show the world that through its products, community, and advocacy, Beautycounter is out to change an entire industry for the better.
Not the Same
Harry's has always been the independent grooming company built by and for those who defy convention. This insight inspired Not the Same, a complete brand repositioning and creative platform that celebrates those who proudly go their own way. We brought this new platform to life in a campaign lau…
First aid for when fun wins
In partnership with longtime collaborators Eric Ryan and Target, Mythology launched Welly, the first brand that brings levity and freshness to scary first aid aisles. Using imagery of people on adventures, we gave the brand a voice and identity that expresses the bravery we feel when we know we’…
