profile image
21 - 79 Employees https://nextnowagency.com Parent: NEXT/NOW

Privately owned NEXT/NOW has transported people to the future, to virtual racetrack pits, and to peaceful bioluminescent forests. It’s projection-mapped walls, floors, tables, sculptures, buildings, and vehicles place users in new worlds and fans…

Privately owned NEXT/NOW has transported people to the future, to virtual racetrack pits, and to peaceful bioluminescent forests. It’s projection-mapped walls, floors, tables, sculptures, buildings, and vehicles place users in new worlds and fans in the shoes of their favorite athletes. With a toolbox that’s brimming with virtual and augmented reality, gesture, LED, projection mapping, holograms, facial tracking, multi-touch screens and more, NEXT/NOW connects people with brands in deeply immersive environments that dial up the “wow” factor.

1200 W Lake St, Ste 1
Chicago, IL 60607
United States
312-945-6222

NEXT/NOW

Contact NEXT/NOW

AR or VR: Which One Should I Choose and Why?

As a creative-technology agency, we often encounter potential clients who approach us for VR or AR experiences with little knowledge of how this technology works, what its potentials are, nor how to integrate it into their exhibits. Doing it just to do it may lead to a memorable experience, but it likely will fall far short of being a memorable brand experience. In this case, your high-tech encounter could be an expensive gimmick – and a missed opportunity...(more)

Read more
Main Focus:
Virtual Reality
Augmented Reality
Brand Activation
Also specializes in:
AI (Artificial Intelligence)
Experiential Marketing
Experience Design
Interactive Design
Gamification
Innovation
Sponsorship - Creative
Software
Technology & Implementation

Award

Year

Project

Role

Clutch Top Chicago Companies

Emerging Technology Leader
2019
2019 Multiple Activation Agency

Event Marketer It List

AR/VR, Sponsorship Activation, In-store Shopper Events
2018
2018 Multiple Activation Agency

Top Chicago Company

Developers
2019
2019 Multiple Activation Agency

Event Marketer It List

AR/VR, Sponsorship Activation
2017
2017 Multiple Agency