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Babymetal and Tolu Coker's ideas take flight in WeTransfer’s biggest-ever campaign
Those in the creative community are likely to be very familiar with WeTransfer, the technology company perhaps best known for its file transfer offerings. But now, the brand wants the world to know that its tools go far beyond sharing assets—with the help of Japanese pop metal band Babymetal and…
Klarna: Pay in 4 small payments
Buy now, pay later firm Klarna will make its first Super Bowl foray with a commercial starring Maya Rudolph. The service, which allows people to split payments without paying interest, tapped the “Saturday Night Live” star for its Western-themed ad showing how people h…
WeTransfer: Doubt. Create. Repeat
The times, as everyone keeps telling us, are unprecedented. But in a new brand campaign from WeTransfer, the company issues a call to the creative community to use this moment of doubt to double up on creativity. The spot, created via Preacher and directed by Biscuit's Danie…
