

Observatory
Observatory is a 4x Emmy, 4x Grand Prix, and Sundance-winning independent agency purpose-built for the content era, building brands and driving business results through brand stories that attract…
Observatory is a 4x Emmy, 4x Grand Prix, and Sundance-winning independent agency purpose-built for the content era, building brands and driving business results through brand stories that attract and engage audiences rather than interrupt and annoy them.
We are a modern full-service creative ad agency based in LA and New York, with deep roots in entertainment. Starting as CAA Marketing in 2006, we became an independent agency in late 2017 with joint backing by The Stagwell Group and Creative Artists Agency (CAA).
Work

#EvolveTheDefinition
Bonobos is back with another marketing push following its Project 172 campaign focused on male diversity earlier this year. The Walmart-owned menswear brand will air a 90-second commercial, its first n…

Corona: The History of Cerveza Mas Fina
It took a team of 128 people and eight miniature sets to bring to life Corona's latest spot, an intricate stop motion animation about the history of Mexico and its beer, narrated by "The Motorcyle Diaries" actor Gael Garcia Bernal. Created by agency Observatory for the Mexican market, …

Back to the Start -- Cannes 2012 Film/Branded Entertainment Grand Prix
A stop-motion animation commissioned by Chipotle out of CAA Marketing, directed by Johnny Kelly, shows the benefits of sustainable farming. In it, a farmer grows his farm into an industrial animal factory until he realizes the benefits of sustainable farming -- and turns it back. The film has a …
Specialties
Awards
Award |
Year |
Project |
Role |
---|---|---|---|
Sundance Film FestivalOfficial Selection: Short Film Program2008
|
2008 | Force 1 TD | Agency |
Sundance Film FestivalOfficial Selection: U.S. Documentary Shorts2010
|
2010 | Para Fuera | Agency |
![]() Cannes Lions International Festival of CreativityGrand Prix: Branded Content & Entertainment Lions - Best Integrated Content Campaign2012
|
2012 | Back to the Start | Agency |
![]() Webby AwardsActivism2011
|
2011 | Redu | Agency |