

On Board Experiential
On Board Experiential (OBE) is a global award-winning, full-service, experience-led agency. We work out of our homes and physical offices in Los Angeles, New York, San Francisco and London, or wherever our…
On Board Experiential (OBE) is a global award-winning, full-service, experience-led agency. We work out of our homes and physical offices in Los Angeles, New York, San Francisco and London, or wherever our experiences take us. We believe that every brand touchpoint is an experience. From proprietary events and pop-up retail to interactive technology and cut-through content (+ everything in between)—we help the world's leading brands make an impact. Our clients include Nike, NFL, OpenAI, Meta, JPMorganChase, Cheez-It, Mrs. Meyer’s Clean Day, Converse and Sephora, to name a few.
Founded in 1995, OBE developed its experiential capabilities by creating dynamic campaigns for the action sports and music industries. In fact, we learned the experiential marketing ropes by creating the first on-mountain music and pro snowboarding events, which would later become a qualifying series for the X-Games. By 2006, we were taking the experiential world by storm as we expanded into a full-service, culture-centric agency producing big projects for big clients. Since then, we’ve continued to grow by staying true to our DNA: building experience-led brand moments for diverse audiences, including consumers, B2B customers and internal brand stakeholders, that are impactful and share-worthy.
More than "just another agency," we are a team and an extension of our clients' brands and teams. As a team, we solve the unsolvable—with creative strategy and a collaborative spirit.
Discover more at www.obexp.com.
Work

SEPHORiA: House of Beauty goes hybrid for the first time ever
Since its inception as a live event in 2018, SEPHORiA: House of Beauty has grown to become Sephora's premier annual beauty event. In 2023, Sephora and OBE transformed SEPHORiA into a hybrid experience for the first time ever, combining a dynamic in-person event in New York City with an engaging …

It’s her shot
In 2021, DICK’S Sporting Goods and Nike embraced a cause: creating space for girls to make bold plays on the courts of basketball and life. NBA players often credit their time on public courts for giving them their start in the game. But those are often high-pressure spaces dominated by male pla…
Specialties
Awards
Award |
Year |
Project |
Role |
---|---|---|---|
Event Marketer It ListTop 100 Event Agencies (2011-2024)2024
|
2024 | OBE | Experiential Agency |
Event Marketer Ex Awards (Silver)Strategy & Execution: Best Use of Event Technology (Silver)2024
|
2024 | SEPHORiA: House of Beauty | Experiential Agency |
Digiday Content Marketing AwardsBest Multi-Channel Strategy (Finalist)2024
|
2024 | SEPHORiA: House of Beauty | Experiential Agency |
Digiday Content Marketing AwardsBest Branded Content Site B2C (Finalist)2024
|
2024 | SEPHORiA: House of Beauty | Experiential Agency |