

RPA
In a word (well, two words), we believe in People First.
Whether you call it a philosophy, a positioning, a mission, or a manifesto, it amounts to the same thing: an approach to our work, our people, and our clients that has guided us…
In a word (well, two words), we believe in People First.
Whether you call it a philosophy, a positioning, a mission, or a manifesto, it amounts to the same thing: an approach to our work, our people, and our clients that has guided us since the beginning. And always will.
PEOPLE FIRST FOR OUR CLIENTS
We connect brands with people, and people with brands. And in doing so, we help our clients drive business success. We are attracted to brands with a beating heart and a greater purpose in the world - brands comprised of people who truly care about those they serve, and who share our belief in valuing those on staff.
PEOPLE FIRST FOR OUR ASSOCIATES
We have a culture that values and supports our people, their lives and their professional growth. We believe we work best when we work together, leaving titles and disciplines at the door. We work to create truly integrated teams, and empower them to solve our clients’ business challenges in exciting and unprecedented ways.
PEOPLE FIRST FOR OUR WORK
We create ideas and experiences that resonate with people. Things people want to share, talk about, and engage with. We start by seeing a brand’s business challenges through the “People Lens” - a fancy way of saying that we place ourselves in the lives of the people on the other end of an experience or a piece or brand communication. We hold our work to a higher standard than any industry award: the human standard.
PEOPLE FIRST FOR THE FUTURE
As technology, client expectations, business models, and media channels change - focusing on “People First” is what keeps us relevant, successful and ahead of the curve.
Work

Honda gets rugged in new brand campaign
Honda highlights the not-so-obvious capabilities of its SUV and truck lineup in a new brand marketing campaign. The opening spot in the campaign touts the highly-versatile 2021 Passport and Pilot SUVs, including the Pilot Special Edition, demonstrating their capability on- and off-road, with a g…

LGBTQ+ Equality
With the election already in full swing, Equality California, the nation’s largest statewide LGBTQ+ civil rights organization, and its Nevada-based affiliate Silver State Equality, have partnered with agency RPA to create a PSA featuring actor and activist Billy Porter that hopes to rally LGBTQ+…

Honda virtual tours
Honda is helping families enjoy the tradition of summer road trips, with the launch of Honda Virtual Adventures with a LIVE virtual tour of Niagara Falls State Park. A LIVE guided tour of the majestic Niagara Falls State Park was the first of Honda Virtual Adventures, hosted on YouTube Live on J…
Specialties
Awards
Award |
Year |
Project |
Role |
---|---|---|---|
Clio SportsDigital/Mobile2019
|
2019 | R vs. R | Agency |
The One ClubDigital Experiences/ Augmented Reality- Single2019
|
2019 | Imaginary Friend Society | Agency |
![]() Cannes Lions International Festival of CreativityMobile-VR2019
|
2019 | Magic Snow Globe | Agency |
![]() ADC AwardsAR/VR/Single2019
|
2019 | Imaginary Friend Society | Agency |