Standard Black
Our Standards are high.
For our work. For our people.
For our brand. For our clients.
At Standard Black, we pair inventive design with imaginative content to create innovative branding solutions. We’re…
Our Standards are high.
For our work. For our people.
For our brand. For our clients.
At Standard Black, we pair inventive design with imaginative content to create innovative branding solutions. We’re dreamers and doers who believe that even the boldest ideas should be grounded incoherent strategies that captivate at first glance. We pride ourselves on our dynamic range of clients, who cross all categories but align in their commitment to the highest standards of brand excellence.
Work
CVS: Beauty in Real Life at home
The new brand ad above for CVS Beauty is something of an anomaly in the slew of user-generated, stock footage, emotionally heightened montages that have come out in recent weeks. It captures a variety of women having fun with their beauty routines at home, primping befor…
Rakuten: Let’s talk Rakuten
So how do you give meaning to a new and unheard-of brand while making it memorable and share-worthy? We were inspired by Rakuten’s consumer research. Once people experience it, they feel obligated to tell their friends and family about their discovery. We took this insight and used it to create …
Specialties
Awards
|
Award |
Year |
Project |
Role |
|---|---|---|---|
Clio AwardFashion & Beauty2019
|
2019 | Beauty in Real Life | Agency Creative |
Inc. 5000 – America's Fastest-Growing Private CompaniesAdvertising & Marketing2019
|
2019 | 5000: The Most Successful Companies in America | Agency |
