The VIA Agency
At the VIA Agency, we grow our clients' businesses through creativity.
Leadership
• Leeann Leahy, CEO
• Bobby Hershfield, Chief Creative Officer
• David Burfeind, Chief Strategy …
At the VIA Agency, we grow our clients' businesses through creativity.
Leadership
• Leeann Leahy, CEO
• Bobby Hershfield, Chief Creative Officer
• David Burfeind, Chief Strategy Officer
• Ivan Salazar, Chief Financial Officer
• John Coleman, Chairman and Founder
Work
Arm & Hammer: Plaquelighting experiment
We know ARM & HAMMER Baking Soda toothpastes remove more plaque than non-baking soda toothpaste, but how do we prove it? Get the people most confident in their toothpaste and routine—actual dental students—and put them under blacklight, where plaque can't hide. We found out that they may kno…
L.L.Bean: Be an outsider
In the third year of the Be an Outsider campaign, L.L.Bean tasked The VIA Agency to focus more on product in Broadcast/OLV creative. The challenge: how do you strike an emotional chord with customers about the joys of the outdoors while also highlighting the technical features of our hero produc…
Perdue: the ultimate test
Perdue has launched a new line of chicken nuggets, tenders and patties called Perdue Chicken Plus that has a quarter cup of veggies hidden in each serving. We’re introducing the new innovation by showing parents how easy it is to get their picky-eaters to eat more veggies. So easy, in fact, the …
Specialties
Awards
|
Award |
Year |
Project |
Role |
|---|---|---|---|
Small Agency AwardsSmall Agency 76-150 Employees, Gold2019
|
2019 | Ad Age | Advertising Agency |
Hatch AwardsGold - Mobile Ad Campaign2019
|
2019 | Perdue: Crewbreakers | Advertising |
