UM
UM is a strategic media planning and buying agency that leverages Better Science to create Better Art that drives Better Outcomes for our clients. As architects of the media experience, we strive for Better because simply being “different” is not…
UM is a strategic media planning and buying agency that leverages Better Science to create Better Art that drives Better Outcomes for our clients. As architects of the media experience, we strive for Better because simply being “different” is not enough.
UM operates in more than 100 countries worldwide, using industry leading data and analytics to power our innovative approach to planning, investment and custom content creation. The result is an audience-first approach that discovers, defines and disseminates the moments that matter in media, fostering meaningful, authentic connections between brands and audiences.
News
For U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job
In late 2018, a gripping documentary called 5B came out that told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. The movie was screened at the Cannes Film Festival last year and covered by the likes of NPR and The Washington Post.
The film originated from an unlikely source: UM. A media agency that makes movies? For UM’s executives, projects like these help Adweek’s U.S. Media Agency of the Year keep pace with a diversity of clients and their ever-changing needs—whatever those needs might be.
Work
Johnson & Johnson: 5B
As a longtime champion of nurses, Johnson & Johnson engaged UM’s content unit, UM Studios, to create a piece of premium content that would break stereotypical representations of nursing in the media, spark a cultural dialogue and live in non-traditional spaces. The result was the documentary…
Spotify: Wrapped
Spotify’s annual brand campaign “Wrapped” is a global initiative celebrating each listener’s year of music streaming. UM was tasked with finding a local, relevant and effective way to raise awareness of the campaign in Asia. Our data-driven insights led to the creation of the largest-ever campai…
Hulu: The Shape of History
As Season 3 of Hulu’s hit show “The Handmaid’s Tale” approached, the platform wanted a campaign that would deliver increased viewership and subscriptions. One of the show’s key themes is ‘History is written by those with power,’ and we found that fewer than 8% of all statues in the U.S. are of w…
