UM
UM is a strategic media planning and buying agency that leverages Better Science to create Better Art that drives Better Outcomes for our clients. As architects of the media experience, we strive for Better because simply being “different” is not…
UM is a strategic media planning and buying agency that leverages Better Science to create Better Art that drives Better Outcomes for our clients. As architects of the media experience, we strive for Better because simply being “different” is not enough.
UM operates in more than 100 countries worldwide, using industry leading data and analytics to power our innovative approach to planning, investment and custom content creation. The result is an audience-first approach that discovers, defines and disseminates the moments that matter in media, fostering meaningful, authentic connections between brands and audiences.
News
For U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job
In late 2018, a gripping documentary called 5B came out that told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. The movie was screened at the Cannes Film Festival last year and covered by the likes of NPR and The Washington Post.
The film originated from an unlikely source: UM. A media agency that makes movies? For UM’s executives, projects like these help Adweek’s U.S. Media Agency of the Year keep pace with a diversity of clients and their ever-changing needs—whatever those needs might be.
Work
Johnson & Johnson: Lactaid - Falling for Milk
We partnered with Lactaid to celebrate the age-old combination of cookies and milk, with a whimsical twist. From Halloween through Christmas we delighted Pinterest planners with stop-motion videos featuring scenes made entirely of cookies and frosting. To really grab their attention, we hacked t…
The Economist: 2020 OOH
A new outdoor campaign by The Economist launching in the U.K. this week follows in the publication's tradition of appealing to its readers' intelligence, while throwing in some topical 2020 references. Billboards in the style of its long established red-and-white campaign referenc…
Aldi: Kevin the Carrot 2019
Aldi has brought back its Kevin the Carrot campaign for the fourth Christmas running, and this time, it's a spectacular mashup of "Peaky Blinders," "A Christmas Carol" and "The Greatest Showman," set to a Robbie Williams soundtrack. The latest U.K. ad from McCann Manchester begin…
Specialties
Mentions On Ad Age
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New York lawmakers are considering a 'copy cat' bill after Maryland approves a digital advertising tax that imposes a 10 percent tax for every digital ad sold toward companies such as Google and Facebook.
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10 ways agencies are keeping their remote employees engaged
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How bad actors forced the New York Times to shut off its programmatic ads
