UM
UM is a global media agency committed to empowering brands to their full potential of growth through the power of patterns by opening a brand’s aperture and rejecting black and white marketing decisions. As we evolve from the era of digital to…
UM is a global media agency committed to empowering brands to their full potential of growth through the power of patterns by opening a brand’s aperture and rejecting black and white marketing decisions. As we evolve from the era of digital to the new era of intelligence, we put people first, creating limitless possibilities. We connect diversity of thought, experience, perspective and culture. We understand that questions are as valuable as answers. We recognize that media is interdependent and everywhere. Our vision and our passion in this new era is to lead a renaissance in media that unlocks the full potential of our clients’ business and brand. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of global clients including American Express, General Mills, Emirates, Johnson & Johnson, Levi Strauss & Co, Dyson, Enterprise holdings, GrubHub, Upfield, ExxonMobil, Sony and Mattel.
News
UM DRIVES MAJOR GROWTH THROUGH RETAIL MEDIA
UM is Ad Age’s 2024 Media Agency of the Year
Retail media has grown to become one of marketers’ most important areas of emphasis as brands shift to performance-based marketing and emphasize consumer data in their media investments. IPG Mediabrands’ global agency UM has been a leader in the retail and commerce space throughout its evolution, and is reaping the wins now that advertisers are focusing on commerce.The agency has been a leader in developing new capabilities in the space, such as its Shoptimizer tool that automates planning, buying and analysis of retail media buys.
Work
Get the sleep you've been dreaming of
Sleep-aid advertising is wrought with images of smiling, contented sleepers, tucked in their beds. But through research, we discovered that the act of sleeping wasn’t the true benefit of sleep-aids; it was waking up the next morning feeling ready to take on the day. So, we broke category convent…
Meat and Livestock Australia: Generation Gap
Generational humor, done right, has exceptional appeal—with universal truths that can draw in consumers of all ages. (See: Progressive’s Dr. Rick.) Now, we get the most epic example of this …
Vattenfall: Industrial Emissions Face Mist
Vattenfall’s latest sustainable effort may appear to be a new beauty product but this item’s not for sale. The Swedish energy company collaborated with an organic cosmetics brand, c/o Gerd, to develop a fossil fuel-free hydrogen face mist. Although the face mist is not intended to be p…
