UM
UM is a global media agency committed to helping our clients futureproof their businesses for the now and the next. We leverage the transformational power of rich analytics and insights to drive growth and engage consumers…
UM is a global media agency committed to helping our clients futureproof their businesses for the now and the next. We leverage the transformational power of rich analytics and insights to drive growth and engage consumers across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including American Express, Coca-Cola, Emirates, Foodpanda, Honda, Johnson & Johnson, Levi Strauss & Co. and Mercado Libre.
News
For U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job
In late 2018, a gripping documentary called 5B came out that told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. The movie was screened at the Cannes Film Festival last year and covered by the likes of NPR and The Washington Post.
The film originated from an unlikely source: UM. A media agency that makes movies? For UM’s executives, projects like these help Adweek’s U.S. Media Agency of the Year keep pace with a diversity of clients and their ever-changing needs—whatever those needs might be.
Work
One Step Closer
With the highly anticipated arrival of the COVID-19 vaccine in Spring 2021, CVS was on a mission to encourage everyone to get vaccinated. To appeal to Millennials and Gen-Z, we sparked a social movement around getting vaccinated through an upswell of community engagement. CVS partnered with Puer…
From the Start
For 125 years, J&J’s Baby Brands (Johnson's, Aveeno Baby, & Desitin) have been committed to ensuring every child has the healthiest start regardless of race, gender, or economic status. “From the Start” was created to provide tools that empower all parents to talk to their kids about rac…
Johnson & Johnson: 5B
As a longtime champion of nurses, Johnson & Johnson engaged UM’s content unit, UM Studios, to create a piece of premium content that would break stereotypical representations of nursing in the media, spark a cultural dialogue and live in non-traditional spaces. The result was the documentary…
