
Wieden & Kennedy-Amsterdam
Work

Nike: Lil Mbappe
As FIFA World Cup fever mounts, soccer-related campaigns are becoming more inventive. Kylian Mbappé, widely seen as one of the world’s greatest current soccer players, has taken over Nike Football’s Instagram page—or rather, a miniaturized version of him has. Since last week, an animat…

Nike challenges parental views of sport in the Middle East in punchy spot
Nike is challenging traditional views around kids playing sport in the Middle East in a punchy new spot that encourages parents to think differently about the benefits of being active. The ad, by Wieden + Kennedy Amsterdam, is called "Rise of the Kids" and features a series of ch…

A Samsung holdout is obsessed with folding objects in Galaxy ad
Samsung's latest Galaxy spot does two things; it has a lot of fun with the folding mechanism of the Galaxy Z Flip 4, and it gently pokes fun at iPhone users. The ad, by Wieden and Kennedy Amsterdam, revolves around a young woman who refuses to give up her phone for a Samsung, even afte…