Wieden & Kennedy - New York
Wieden & Kennedy - New York
Work
Editor's Pick
McDonald's: BET Awards
McDonald’s devoted most of its media buy for Sunday night’s BET Awards to amplify the voices of Black activists, giving 13 people air time to tell their stories. It is the first time it has donated its air space in such a manner. McDonald’s has already …
Editor's Pick
Sprite: Dreams Realized
In an ad debuting during Sunday’s BET Awards, Sprite makes a blunt assessment of the American Dream: “It wasn’t made for everybody. It forgot about one very important detail: Black America.” The spot, from Wieden+Kenne…
Editor's Pick
McDonald's: Silent video
McDonald’s has long courted black customers, franchisees and restaurant employees. On Wednesday, it posted a 1-minute video to social media that begins with a list of names of George Floyd and others who have b…
