Wieden & Kennedy - New York
Wieden & Kennedy - New York
Work
See McDonald's TikTok-friendly World Cup campaign
McDonald’s has enlisted “Ted Lasso” star Jason Sudekis, a Twitch streamer, a TikTok creator and a K-pop girl band to back its World Cup campaign. Ads will blanket more than 75 countries, amounting to what the fast food giant describes as its largest global campaign to date. …
Delta Air Lines takes to the fashion runway with first-ever clothing collection
Delta Air Lines’ runway experience will no longer be limited to 10,000-foot stretches of asphalt as the air carrier prepares to debut its first-ever fashion line during a runway show tonight at Los Angeles Fashion Week. Dubbed the “Delta Runway Runway Collection,” the new clothing and …
Heinz partners with vampire influencer to promote 'Tomato Blood' ketchup
Plenty of brands have worked with influencers for social media campaigns, but few can say they’ve partnered with a 280-year-old vegetarian vampire. In the latest campaign from Heinz, the condiment brand does exactly that. To promote the relaunch of its “Tomato Blood” packaging, a…
