Wieden & Kennedy - New York
Wieden & Kennedy - New York
Work
Kraft: Mayo of Mayonnaise
Kraft Mayo leans into the premise that not everyone loves mayonnaise in its first new advertising since 2017. The brand’s first work from Wieden+Kennedy New York, called “The Mayo of Mayonnaise,” uses quick videos to showcase mayo, and admits that it’s not a condiment …
McDonald's: Introducing Crispy Chicken Sandwich
Now that McDonald’s has jumped into America's chicken sandwich craze with a new trio of offerings, it will begin airing ads that promote the sandwich while also thanking its famous fries and McRib. Oh, and napkins. The spots, officially breaking next week, fe…
Anheuser-Busch: Let's grab a beer
Anheuser-Busch InBev’s first-ever corporate Super Bowl ad is less about the brewing giant’s individual brands—and more about the role that beer in general plays in people’s lives. The 60-second ad—which is from Wieden+Kennedy, directed by Adam Hashemi at Reset, and produced by Da…
