Wieden & Kennedy-Tokyo
Wieden & Kennedy-Tokyo
Work
Nike Korea: Choose Phenomenal
Nike has released an empowering ad for the Korean market in the run-up International Women's Day, urging women to "choose phenomenal." The spot, by Wieden & Kennedy Tokyo, features everyday Korean athletes, as well as celebrities and K-Pop stars. They include singer-songwriter â€¦
Run It
A scene in Nike Korea's new spot shows a freeway buried in snow, with a snowboarder racing between abandoned, ice-covered cars. It's one in a series of arresting urban images in an energetic spot celebrating rule-breakers. Everything is tied together with a catchy track by Jay Park, Korean-Ameri…
Waso Launch Film
Shiseido has enlisted the help of Wieden & Kennedy Tokyo in creating a new line, Waso, aimed at tech-savvy millennials who also love natural ingredients. Based on the "washoku" philosophy, which is about bringing out the power of minimalist natural ingredients, the range is made with nat…