Abbye Rhodes
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Party City: Dare to Scare
Real-life pranks are often the best part of Halloween advertising—and horror advertising in general—and here are a few good ones from 22Squared for costume and supply store Party City. Party City is usually a bright and…

Oscar Mayer wants you to give up bacon for World Vegan Day
Oscar Mayer is calling on "bacon enthusiasts" to give up bacon for World Vegan Day—for the opportunity to win a lifetime of wood-smoked bacon. In a cheeky campaign from Johannes Leonardo, dubbed "BacOff," Oscar Mayer will be removing bacon from its paid media and blurring or remo…

Kraft: Mac and Cheese burger
McDonald’s’ staple sandwich consists of two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, as the classic advertising jingle goes. Notably absent from the recipe, though, is the extravagant topping of mac and cheese—but not for long, if Kraft Heinz gets i…