In her 20 years with Critical Mass, Di has held many influential positions—managing director, coach, entrepreneur, and leader for teams and clients. During her tenure, Critical Mass and its affiliate organizations have grown from 25 people in Canada to 950 employees working in numerous locations around the globe. The vision and values that define her leadership have likewise propelled Critical Mass to continued and consistent success. Today, Critical Mass is widely recognized for its breadth and depth of services, its vibrant agency culture, its purpose-driven mindset, and its unwavering commitment to client service. Di is a widely published thought leader on the topics of customer-centricity, purpose-driven design, and the future of digital.
Humanity At The Heart Of Emerging Tech
“Human design” is one of those phrases that seems to crop up everywhere these days. I often get the sense that the rise of the term mirrors the accelerating pace at which technology evolves and enters our lives. With more tech, we need to be more human. Technology should connect us, rather than divide or devalue us.