Nov 2016 Interactive Jason Peterson

Hefty came up with a smart way to get its brand name into the conversation in the last days of the U.S. Election campaign, and help some Americans sick to death with negative messages to breathe a sigh of relief at the same time. The garbage bag brand organized a media takeover on select…

Sep 2016 Video Jason Peterson

The new Most Interesting Man in the World is younger and French. Dos Equis has tapped actor Augustin Legrand to replace Jonathan Goldsmith, who at age 77 made his final appearance in the iconic role in a spot that debuted in March showing the character making a one-way trip to Mars. Mr. …