Laila Mignoni
Work
Bacardi: Conga
Bacardi has remade the Miami Sound Machine classic "Conga" with crowdsourced fan submissions for its latest integrated campaign, which includes a 30-second spot airing in the Super Bowl pre- and post-game. In a project via BBDO New York, it has revamped the track, originally …
Dance Floor
Bacardi's latest ad contains an important public service announcement in the form of a tagline: "If it's a floor, it's a dance floor." Though we can think of some floors that should be exceptions (e.g., the floor of a small rowboat, the floor of the apartment above you), generally speak…
The Richest Man in the World
Amassing experiences, not money, makes you "the richest man in the world" according to this glossy new global relaunch film for Martini. Agency Abbott Mead Vickers BBDO enlisted Cherry director Jake Nava, who's known for videos for the likes of the Rolling Stones as well as ads like