Lars Jorgensen
Work

Montefiore Einstein: Everyone Loves a Comeback
Sometimes good storytelling is as simple as ... telling a good story. Montefiore Einstein hospital and agency Alto recruited a pair known for their storytelling chops—actor Paul Giamatti and director Alexander Payne—to create a short film about a New Yorker battling lung disease. …

H&M: Role Models
In a topsy-turvy world where some world leaders seem to act like children and teenagers like Greta Thunberg are the ones making iconic speeches, it's been observed recently that children are today's role models. That's the message from retailer H&M, which is out with…

Joy Will Take You Further
Johnnie Walker is calling on a diverse cast of characters -- from actor Jude Law and a race car driver to a psychologist who studies happiness -- as it overhauls its 16-year-old "Keep Walking" campaign. The new effort will be Johnnie Walker's "largest ever global marketing campaign," according t…